Stun Gun For Self Defense Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stun Gun For Self Defense sales on Amazon US totaled 38,000 units in July 2026 (▲ 2.6% vs. the prior month), generating an estimated $1,071,309 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.9% of unit volume and 38.6% of revenue, while a typical listing is priced at $41.79. The keyword itself pulled 21,457 Amazon queries over the same period (▲ 14.1% MoM).
Zooming out to the 12-month window ending July 2026, the stun gun for self defense Top 50 moved 545,650 units and $17,027,877 in cumulative sales — an average of 45,471 units and $1,418,990 per month. Monthly throughput topped out at 71,400 units in December 2025 and dipped to 19,700 in May 2026, leaving the latest reading 37.0% lower than August 2025.
Stun Gun For Self Defense Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
38K
▲ 2.6% MoM
Monthly Revenue 2026/07
$1.1M
▼ 11.8% MoM
Top 10 Market Share 2026/07
57.9%
Stun Gun For Self Defense Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stun gun for self defense listing on Amazon US in July 2026 is ASIN B0778XLHH9 (Brand: SABRE), which sold 4,000 units at $24.09 apiece — equal to 10.5% of every unit tracked in this report.
The Top 10 ASINs account for 22,000 units and $413,540 in July 2026 — 57.9% of unit volume and 38.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stun Gun For Self Defense' on Amazon
July 2026
Is 57.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0778XLHH9
SABRE Pepper Spray & 2‑in‑1 Stun Gun with Flashlight Self Defense Kit – Fast Flip Top 10‑Second Safety Spray with Finger Grip & Keychain – Rechargeable Stun Gun, 1.60 µC Charge, 120‑Lumen LED Light
4K
▲ 0.0%vs. prior month
$94.5K
latest month
12-month trend
B0BYCC8WM4
HerTime2 Personal Safety Alarm for Women - Loud Self Defense Siren, Waterproof Keychain with Strobe Light - Battery Powered, Rose Gold
4K
▲ 33.3%vs. prior month
$93.6K
latest month
12-month trend
B07ZJYGW7J
Sabre Pepper Gel Spray with Fast Flip Top Safety & Snap‑Clip Keychain for Self Defense - Max Strength with UV Dye, Finger Grip, Reduces Wind Blowback,10-Sec Spray,14ft Range, Made in USA, 0.54 fl oz
3K
▲ 200.0%vs. prior month
$30.1K
latest month
12-month trend
B07XW7VNRR
SABRE Pepper Spray & 2‑in‑1 Stun Gun with Flashlight Self Defense Kit – Fast Flip Top 10‑Second Safety Spray with Finger Grip & Keychain – Rechargeable Stun Gun, 1.60 µC Charge, 120‑Lumen LED Light
3K
▲ 0.0%vs. prior month
$75.6K
latest month
12-month trend
B01F4E2YI2
VIPERTEK VTS-880 Mini Stun Gun for Self Defense Rechargeable with LED Flashlight
2K
▲ 0.0%vs. prior month
$20.4K
latest month
12-month trend
B01F4EM5N6
VIPERTEK VTS-880 Mini Stun Gun for Self Defense Rechargeable with LED Flashlight
2K
▲ 0.0%vs. prior month
$22K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Stun Gun For Self Defense Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SABRE is the best-performing stun gun for self defense brand in July 2026, moving 11,000 units across 4 ASINs for 50.0% of Top 10 volume. HerTime2 follows with 4,000 units (18.2%), ahead of VIPERTEK on 4,000 units (18.2%).
With 6 brands splitting the Top 10 and 86.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.99 to $26.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SABRE
4 ASINs in Top 10
50.0%
Units
11K
Revenue
$225.6K
Avg. price
$21.25
B0778XLHH9
$24.09·★4.6·40.1K revsSABRE Pepper Spray & 2‑in‑1 Stun Gun with Flashlight Self Defense Kit – Fast Flip Top 10‑Second Safety Spray with Finger Grip & Keychain – Rechargeable Stun Gun, 1.60 µC Charge, 120‑Lumen LED Light
Units sold4KB07ZJYGW7J
$9.99·★4.7·10.7K revsSabre Pepper Gel Spray with Fast Flip Top Safety & Snap‑Clip Keychain for Self Defense - Max Strength with UV Dye, Finger Grip, Reduces Wind Blowback,10-Sec Spray,14ft Range, Made in USA, 0.54 fl oz
Units sold3KB07XW7VNRR
$25.45·★4.6·40.1K revsSABRE Pepper Spray & 2‑in‑1 Stun Gun with Flashlight Self Defense Kit – Fast Flip Top 10‑Second Safety Spray with Finger Grip & Keychain – Rechargeable Stun Gun, 1.60 µC Charge, 120‑Lumen LED Light
Units sold3KB07XLX163D
$25.45·★4.6·40.1K revsSABRE Pepper Spray & 2‑in‑1 Stun Gun with Flashlight Self Defense Kit – Fast Flip Top 10‑Second Safety Spray with Finger Grip & Keychain – Rechargeable Stun Gun, 1.60 µC Charge, 120‑Lumen LED Light
Units sold1K
HerTime2
1 ASIN in Top 10
18.2%
Units
4K
Revenue
$93.6K
Avg. price
$26.95
B0BYCC8WM4
$26.95·★4.6·2.4K revsHerTime2 Personal Safety Alarm for Women - Loud Self Defense Siren, Waterproof Keychain with Strobe Light - Battery Powered, Rose Gold
Units sold4K
VIPERTEK
2 ASINs in Top 10
18.2%
Units
4K
Revenue
$42.4K
Avg. price
$10.99
B01F4E2YI2
$10.99·★4.7·64.2K revsVIPERTEK VTS-880 Mini Stun Gun for Self Defense Rechargeable with LED Flashlight
Units sold2KB01F4EM5N6
$10.99·★4.7·64.2K revsVIPERTEK VTS-880 Mini Stun Gun for Self Defense Rechargeable with LED Flashlight
Units sold2K
Trending Stun Gun For Self Defense Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GZ511THD leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B07ZJYGW7J close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZ511THD
SABRE Pepper Spray & 2‑in‑1 Stun Gun with Flashlight Self Defense Kit – Fast Flip Top 10‑Second Safety Spray with Finger Grip & Keychain – Rechargeable Stun Gun, 1.60 µC Charge, 120‑Lumen LED Light
Price
$24.20
Rating
4.6
Reviews
40.1K
Latest month sales
B07ZJYGW7J
Sabre Pepper Gel Spray with Fast Flip Top Safety & Snap‑Clip Keychain for Self Defense - Max Strength with UV Dye, Finger Grip, Reduces Wind Blowback,10-Sec Spray,14ft Range, Made in USA, 0.54 fl oz
Price
$9.99
Rating
4.7
Reviews
10.7K
Latest month sales
B0CRKGJT8K
RECOLORFINE Stun Gun with Safety Switch for Men for Women Self Defense,Rechargeable Stun Guns
Unlock to view ASIN details and product titles
Price
$24.78
Rating
4.3
Reviews
156
Latest month sales
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