Polyfill Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Polyfill sales on Amazon US totaled 40,900 units in July 2026 (▲ 16.4% vs. the prior month), generating an estimated $639,687 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.8% of unit volume and 73.5% of revenue, while a typical listing is priced at $18.41. The keyword itself pulled 16,684 Amazon queries over the same period (▲ 7.8% MoM).
Zooming out to the 12-month window ending July 2026, the polyfill Top 50 moved 421,550 units and $6,973,084 in cumulative sales — an average of 35,129 units and $581,090 per month. Monthly throughput topped out at 44,800 units in November 2025 and dipped to 15,100 in May 2026, leaving the latest reading 35.9% higher than August 2025.
Polyfill Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
40.9K
▲ 16.4% MoM
Monthly Revenue 2026/07
$639.7K
▲ 10.2% MoM
Top 10 Market Share 2026/07
75.8%
Polyfill Market Share & Sales Concentration on Amazon US — July 2026
The most-sold polyfill listing on Amazon US in July 2026 is ASIN B004ALQ0M2 (Brand: Poly-Fil), which sold 10,000 units at $10.84 apiece — equal to 24.4% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 31,000 units and $470,460 in July 2026 — 75.8% of unit volume and 73.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Polyfill' on Amazon
July 2026
Is 75.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B004ALQ0M2
Poly-Fil Fairfield Original Fiber Fill Stuffing, Premium Polyester, 32 oz. | Machine Washable, Smooth Consistency, for Toys, Dolls, Cloud Decor, Craft Projects
10K
▲ 100.0%vs. prior month
$109.5K
latest month
12-month trend
B008QBXMYQ
Poly-Fil Crafter's Choice Fiber Fill Stuffing, White, 10 Ounce, 1 Count | Polyester Fiber, Coarse Texture, Dry Packing, Packs Into Small Spaces, Dolls, Toys, Animals, Fluff and Structure
7K
▲ 16.7%vs. prior month
$53.7K
latest month
12-month trend
B002OUP6JE
Poly-Fil Machine Washable, Smooth Consistency, for Toys, Dolls, Cloud Decor, Craft Projects
6K
▲ 20.0%vs. prior month
$112.4K
latest month
12-month trend
B0077AQ0W8
Poly-Fil Fairfield Poly-Pellets Weighted Stuffing Beads, 32-Ounce Bag, 1 Pk | Polypropylene Oval Beads, Weighted Stuffed Animal & Bean Bag Filler
2K
▲ 0.0%vs. prior month
$32.8K
latest month
12-month trend
B001BDLWIO
Fairfield Poly-Fil Low-Loft Batting Crib 45" X 60"
1K
▲ 0.0%vs. prior month
$11.6K
latest month
12-month trend
B07CBQ8ZJ3
Poly-Fil Fairfield Original Fiber Fill Stuffing, Premium Polyester 20lb Box | Machine Washable, Smooth Consistency, for Toys, Dolls, Cloud Decor, Craft Projects
1K
▲ 25.0%vs. prior month
$61.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Polyfill Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Poly-Fil is the best-performing polyfill brand in July 2026, moving 27,000 units across 6 ASINs for 87.1% of Top 10 volume. Jecqbor follows with 2,000 units (6.5%), ahead of Welacer on 1,000 units (3.2%).
With 4 brands splitting the Top 10 and 96.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.63 to $28.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Poly-Fil
6 ASINs in Top 10
87.1%
Units
27K
Revenue
$381.4K
Avg. price
$19.63
B004ALQ0M2
$10.84·★4.8·50.9K revsPoly-Fil Fairfield Original Fiber Fill Stuffing, Premium Polyester, 32 oz. | Machine Washable, Smooth Consistency, for Toys, Dolls, Cloud Decor, Craft Projects
Units sold10KB008QBXMYQ
$5.59·★4.8·5.4K revsPoly-Fil Crafter's Choice Fiber Fill Stuffing, White, 10 Ounce, 1 Count | Polyester Fiber, Coarse Texture, Dry Packing, Packs Into Small Spaces, Dolls, Toys, Animals, Fluff and Structure
Units sold7KB002OUP6JE
$18.74·★4.8·50.9K revsPoly-Fil Machine Washable, Smooth Consistency, for Toys, Dolls, Cloud Decor, Craft Projects
Units sold6KB0077AQ0W8
$14.99·★4.7·4.3K revsPoly-Fil Fairfield Poly-Pellets Weighted Stuffing Beads, 32-Ounce Bag, 1 Pk | Polypropylene Oval Beads, Weighted Stuffed Animal & Bean Bag Filler
Units sold2KB001BDLWIO
$6.17·★4.7·2.3K revsFairfield Poly-Fil Low-Loft Batting Crib 45" X 60"
Units sold1KB07CBQ8ZJ3
$61.44·★4.8·50.9K revsPoly-Fil Fairfield Original Fiber Fill Stuffing, Premium Polyester 20lb Box | Machine Washable, Smooth Consistency, for Toys, Dolls, Cloud Decor, Craft Projects
Units sold1K
Jecqbor
2 ASINs in Top 10
6.5%
Units
2K
Revenue
$54.3K
Avg. price
$28.21
B0D8T43RRZ
$29.44·★4.3·812 revsBean Bag Filler, 10lbs Shredded Memory Foam Filling, Soft Pillow Stuffing Bean Bag Refill Foam for Couch, Cushion, Stuffed Animals, Dog Bed, Arts Crafts
Units sold1KB0G2WZL4Z2
$26.99·★4.6·181 revs5lb Soft Polyfill Stuffing, Fluffy Pillow Stuffing for Couch Cushion,Pillow | Machine Washable Polyester Fiberfill | High Resilient | Ideal for Stuffed Animal, Cloud Project, Crochet, Pet Bed, Craft
Units sold1K
Welacer
1 ASIN in Top 10
3.2%
Units
1K
Revenue
$26.7K
Avg. price
$28.49
B0B9S4RH13
$28.49·★4.3·1.8K revsBean Bag Filler, 10lbs Shredded Memory Foam Stuffing, Filling & Refill for Bean Bag Chairs, Couch Cushions, Punching Bags, Pillows, Sofas, Dog Beds, Multi Color & Shape
Units sold1K
Trending Polyfill Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07CBQ8ZJ3 booked 1K units at $61.44, with ▲ 25.0% MoM change. On the growth side, B0CLGRD9DQ leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B003SBK5SU close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07CBQ8ZJ3
Poly-Fil Fairfield Original Fiber Fill Stuffing, Premium Polyester 20lb Box | Machine Washable, Smooth Consistency, for Toys, Dolls, Cloud Decor, Craft Projects
Price
$61.44
Rating
4.8
Reviews
50.9K
Latest month sales
B0CLGRD9DQ
10lbs Bean Bag Filler, Shredded Memory Foam Filling, Pillow Filling | Bean Bag Stuffing, Punching Bag Filler, Foam Refill for Pouf/Ottoman Stuffing/Couch/Boxing Bag, Added Gel Particles
Price
$26.99
Rating
4.4
Reviews
740
Latest month sales
B003SBK5SU
Fairfield Poly-Fil Extra-Loft Quilt Batting, Premium Polyester Batting for Quilting, Ideal for Lap Blankets and Crib-Size Projects, Quilting Supplies, 45" X 60"
Unlock to view ASIN details and product titles
Price
$10.49
Rating
4.7
Reviews
3.2K
Latest month sales
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