Stuffing Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stuffing sales on Amazon US totaled 55,500 units in July 2026 (▲ 15.0% vs. the prior month), generating an estimated $628,352 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.7% of unit volume and 53.7% of revenue, while a typical listing is priced at $12.97. The keyword itself pulled 25,286 Amazon queries over the same period (▲ 9.3% MoM).
Zooming out to the 12-month window ending July 2026, the stuffing Top 50 moved 795,700 units and $7,286,317 in cumulative sales — an average of 66,308 units and $607,193 per month. Monthly throughput topped out at 184,900 units in November 2025 and dipped to 24,150 in May 2026, leaving the latest reading 26.7% higher than August 2025.
Stuffing Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
55.5K
▲ 15.0% MoM
Monthly Revenue 2026/07
$628.4K
▲ 9.8% MoM
Top 10 Market Share 2026/07
66.7%
Stuffing Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stuffing listing on Amazon US in July 2026 is ASIN B004ALQ0M2 (Brand: Poly-Fil), which sold 10,000 units at $10.84 apiece — equal to 18.0% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 37,000 units and $337,180 in July 2026 — 66.7% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stuffing' on Amazon
July 2026









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Top 5 Volume Share breakdown

B004ALQ0M2
Poly-Fil Fairfield Original Fiber Fill Stuffing, Premium Polyester, 32 oz. | Machine Washable, Smooth Consistency, for Toys, Dolls, Cloud Decor, Craft Projects
10K
▲ 100.0%vs. prior month
$109.5K
latest month
12-month trend

B008QBXMYQ
Poly-Fil Crafter's Choice Fiber Fill Stuffing, White, 10 Ounce, 1 Count | Polyester Fiber, Coarse Texture, Dry Packing, Packs Into Small Spaces, Dolls, Toys, Animals, Fluff and Structure
7K
▲ 16.7%vs. prior month
$53.7K
latest month
12-month trend

B002OUP6JE
Poly-Fil Machine Washable, Smooth Consistency, for Toys, Dolls, Cloud Decor, Craft Projects
6K
▲ 20.0%vs. prior month
$112.4K
latest month
12-month trend

B09SHP19D8
Amazon Grocery Chicken Flavor Stuffing Mix, 6 Oz
3K
▲ 0.0%vs. prior month
$4.3K
latest month
12-month trend

B000VDRKT0
Stove Top Stuffing Mix, Chicken, 6 oz | Versatile Pantry Staple, Serve as a Side Dish or Use as an Ingredient, 6 Servings per Box, Great for Holiday Sides
3K
▲ 0.0%vs. prior month
$8.6K
latest month
12-month trend

B00NAXUB3U
Stove Top Stuffing Mix, Savory Herbs, 6 oz Box | Versatile Pantry Staple, Serve as a Side Dish or Use as an Ingredient, 6 Servings per Box, Great for Holiday Sides
2K
▲ 0.0%vs. prior month
$5.7K
latest month
12-month trend
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Best Stuffing Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Poly-Fil is the best-performing stuffing brand in July 2026, moving 25,000 units across 4 ASINs for 67.6% of Top 10 volume. Kraft follows with 5,000 units (13.5%), ahead of Amazon Grocery on 4,000 units (10.8%).
With 5 brands splitting the Top 10 and 91.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.23 to $13.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Poly-Fil
4 ASINs in Top 10
67.6%
Units
25K
Revenue
$308.4K
Avg. price
$13.14

B004ALQ0M2
$10.84·★4.8·50.9K revsPoly-Fil Fairfield Original Fiber Fill Stuffing, Premium Polyester, 32 oz. | Machine Washable, Smooth Consistency, for Toys, Dolls, Cloud Decor, Craft Projects
Units sold10K
B008QBXMYQ
$7.99·★4.8·5.4K revsPoly-Fil Crafter's Choice Fiber Fill Stuffing, White, 10 Ounce, 1 Count | Polyester Fiber, Coarse Texture, Dry Packing, Packs Into Small Spaces, Dolls, Toys, Animals, Fluff and Structure
Units sold7K
B002OUP6JE
$18.74·★4.8·50.9K revsPoly-Fil Machine Washable, Smooth Consistency, for Toys, Dolls, Cloud Decor, Craft Projects
Units sold6K
B0077AQ0W8
$14.99·★4.7·4.3K revsPoly-Fil Fairfield Poly-Pellets Weighted Stuffing Beads, 32-Ounce Bag, 1 Pk | Polypropylene Oval Beads, Weighted Stuffed Animal & Bean Bag Filler
Units sold2K
Kraft
2 ASINs in Top 10
13.5%
Units
5K
Revenue
$14.3K
Avg. price
$2.82

B000VDRKT0
$2.82·★4.8·5.1K revsStove Top Stuffing Mix, Chicken, 6 oz | Versatile Pantry Staple, Serve as a Side Dish or Use as an Ingredient, 6 Servings per Box, Great for Holiday Sides
Units sold3K
B00NAXUB3U
$2.82·★4.7·5.1K revsStove Top Stuffing Mix, Savory Herbs, 6 oz Box | Versatile Pantry Staple, Serve as a Side Dish or Use as an Ingredient, 6 Servings per Box, Great for Holiday Sides
Units sold2K
Amazon Grocery
2 ASINs in Top 10
10.8%
Units
4K
Revenue
$5.4K
Avg. price
$1.23

B09SHP19D8
$1.52·★4.5·1.5K revsAmazon Grocery Chicken Flavor Stuffing Mix, 6 Oz
Units sold3K
B09SHMWMF4
$0.95·★4.4·656 revsAmazon Grocery Turkey Flavor Stuffing Mix, 6 Oz (Previously Amazon Fresh, Packaging May Vary)
Units sold1K
Trending Stuffing Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09SHMWMF4 booked 1K units at $0.95, with ▲ 100.0% MoM change. On the growth side, B0D2D851H9 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0GWQ6YL5D close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B09SHMWMF4
Amazon Grocery Turkey Flavor Stuffing Mix, 6 Oz (Previously Amazon Fresh, Packaging May Vary)
Price
$0.95
Rating
4.4
Reviews
656
Latest month sales

B0D2D851H9
BUTUZE 60g/2.1oz Polyfill Stuffing Fiber Fill, Premium Fiberfill for Craft | Fiberfill Stuffing for Craft, High Resilience Crochet Stuffing, Stuffing for Stuffed Animals, Cotton Batting, Recyclable
Price
$5.37
Rating
4.3
Reviews
3.5K
Latest month sales

B0GWQ6YL5D
Jecqbor Polyfill Stuffing for Stuffed Animals, 7.05oz Soft Fiber Fill Stuffing | Supportive Crochet Stuffing, Ideal for Crochet Animals, Crafts, Amigurumi, Plush Toys, Machine Washable
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.9
Reviews
8
Latest month sales
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