Polar Haircare Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Polar Haircare sales on Amazon US totaled 171,500 units in July 2026 (▼ 18.5% vs. the prior month), generating an estimated $3,773,442 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.9% of unit volume and 53.8% of revenue, while a typical listing is priced at $23.02. The keyword itself pulled 7,155 Amazon queries over the same period (▼ 39.1% MoM).
Zooming out to the 12-month window ending July 2026, the polar haircare Top 50 moved 1,953,500 units and $42,287,383 in cumulative sales — an average of 162,792 units and $3,523,949 per month. Monthly throughput topped out at 210,400 units in June 2026 and dipped to 109,500 in May 2026, leaving the latest reading 23.1% higher than August 2025.
Polar Haircare Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
171.5K
▼ 18.5% MoM
Monthly Revenue 2026/07
$3.8M
▼ 17.3% MoM
Top 10 Market Share 2026/07
58.9%
Polar Haircare Market Share & Sales Concentration on Amazon US — July 2026
The most-sold polar haircare listing on Amazon US in July 2026 is ASIN B0829M59K8 (Brand: Just for Men), which sold 20,000 units at $10.97 apiece — equal to 11.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 101,000 units and $2,028,790 in July 2026 — 58.9% of unit volume and 53.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Polar Haircare' on Amazon
July 2026
Is 58.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0829M59K8
Just for Men Control GX Gray Reducing Shampoo, Keratin, 4 Fl Oz (1 Pack) | Control GX multi-patented formula gradually reduces gray with each shampoo. Keratin strengthens and thickens hair.
20K
▲ 0.0%vs. prior month
$218.2K
latest month
12-month trend
B08SSM21R4
REDKEN All Soft Shampoo – For Dry, Brittle Hair
10K
▼ 50.0%vs. prior month
$290K
latest month
12-month trend
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
10K
▲ 0.0%vs. prior month
$260K
latest month
12-month trend
B0DK263J67
Dr. Groot Hair Thickening Conditioner For Hair loss, Thinning Hair, Korean Hair Care, Biotin Scalp Treatment, Clinically Tested, Thicker Hair, Reduces Oil
10K
▼ 50.0%vs. prior month
$318.1K
latest month
12-month trend
B0DV43SH6M
CeraVe Gentle Hydrating Conditioner, Hair Conditioner with Hyaluronic Acid | Conditions Hair and Scalp with Niacinamide and Ceramides In A Sulfate-Free, Color-Safe Formula For All Hair and Scalp Types
10K
▼ 50.0%vs. prior month
$89.7K
latest month
12-month trend
B0F335M3BR
Polar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
9K
▼ 10.0%vs. prior month
$314.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Polar Haircare Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Just for Men is the best-performing polar haircare brand in July 2026, moving 20,000 units across 1 ASIN for 19.8% of Top 10 volume. POLAR HAIR CARE follows with 18,000 units (17.8%), ahead of Redken on 10,000 units (9.9%).
Volume is spread across 9 brands, with the top three holding 47.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.97 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Just for Men
1 ASIN in Top 10
19.8%
Units
20K
Revenue
$218.2K
Avg. price
$10.97
B0829M59K8
$10.97·★4.4·21.9K revsJust for Men Control GX Gray Reducing Shampoo, Keratin, 4 Fl Oz (1 Pack) | Control GX multi-patented formula gradually reduces gray with each shampoo. Keratin strengthens and thickens hair.
Units sold20K
POLAR HAIR CARE
2 ASINs in Top 10
17.8%
Units
18K
Revenue
$629.1K
Avg. price
$34.95
B0F335M3BR
$34.95·★4.0·2.6K revsPolar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Units sold9KB0F335ZD75
$34.95·★3.5·2.5K revsPolar Hair Dye Shampoo | Dark Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Units sold9K
Redken
1 ASIN in Top 10
9.9%
Units
10K
Revenue
$290K
Avg. price
$29.00
B08SSM21R4
$29.00·★4.6·26.8K revsREDKEN All Soft Shampoo – For Dry, Brittle Hair
Units sold10K
Trending Polar Haircare Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F335ZD75 booked 9K units at $34.95, with ▲ 125.0% MoM change. On the growth side, B0F3377F7P leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F335ZD75
Polar Hair Dye Shampoo | Dark Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
3.5
Reviews
2.5K
Latest month sales
B0FMKLXTNW
MAREE Leave-In Conditioner Hair Gloss for Dry Damaged Hair, Leave-In Conditioner for Curly Hair, Color Treated
Price
$8.99
Rating
4.3
Reviews
1.7K
Latest month sales
B0F3377F7P
Polar Hair Dye Shampoo | Light Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Unlock to view ASIN details and product titles
Price
$34.95
Rating
2.8
Reviews
1.1K
Latest month sales
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