Poke Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Melissa & Doug is the best-performing poke brand in July 2026, moving 4,800 units across 3 ASINs for 39.7% of Top 10 volume. jackinthebox follows with 2,000 units (16.5%), ahead of Skillmatics on 1,800 units (14.9%).

With 7 brands splitting the Top 10 and 71.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.77 to $19.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FJBKZBBB booked 800 units at $24.78, with ▲ 33.3% MoM change. On the growth side, B0FVVX91N4 leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0D839DLTL close behind at ▲ 100.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.