Ashwagandha Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ashwagandha sales on Amazon US totaled 284,000 units in July 2026 (▼ 13.4% vs. the prior month), generating an estimated $5,275,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.2% of unit volume and 42.8% of revenue, while a typical listing is priced at $20.00. The keyword itself pulled 554,118 Amazon queries over the same period (▲ 3.5% MoM).
Zooming out to the 12-month window ending July 2026, the ashwagandha Top 50 moved 3,900,150 units and $70,392,157 in cumulative sales — an average of 325,013 units and $5,866,013 per month. Monthly throughput topped out at 399,100 units in August 2025 and dipped to 177,100 in May 2026, leaving the latest reading 28.8% lower than August 2025.
Ashwagandha Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
284K
▼ 13.4% MoM
Monthly Revenue 2026/07
$5.3M
▼ 13.2% MoM
Top 10 Market Share 2026/07
48.2%
Ashwagandha Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ashwagandha listing on Amazon US in July 2026 is ASIN B094T2BZCK (Brand: Goli), which sold 30,000 units at $14.98 apiece — equal to 10.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 137,000 units and $2,255,330 in July 2026 — 48.2% of unit volume and 42.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ashwagandha' on Amazon
July 2026
Top 5 Volume Share breakdown
B094T2BZCK
Goli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free Relax. Restore. Unwind, Pack of 1
30K
▲ 0.0%vs. prior month
$437.4K
latest month
12-month trend
B06ZYHJYD5
NaturaLife Labs Organic Ashwagandha 2100 mg per Serving – Full Spectrum Root Powder and Standardized Extract (Withanolides) – 100 Capsules – Vegan – Non-GMO, Gluten-Free
20K
▲ 0.0%vs. prior month
$331.4K
latest month
12-month trend
B073DN2YG9
Nutricost Ashwagandha Herbal Supplement 600mg, 120 Capsules, Gluten-Free | Vegetarian, GMO-Free, Ashwagandha Root
20K
▼ 33.3%vs. prior month
$299K
latest month
12-month trend
B079K32QB6
Nutricost KSM-66 Ashwagandha Root Extract (600mg) 60 Capsules | 5% Withanolides & BioPerine, Full-Spectrum Root Extract
10K
▼ 50.0%vs. prior month
$149.5K
latest month
12-month trend
B0BG94RWYN
Clean Nutraceuticals Clean Nutraceuticals Sea Moss Black Seed Oil Ashwagandha Turmeric Bladderwrack Burdock & Vitamin C Vitamin D3 with Elderberry Manuka Dandelion Yellow Dock Iodine Chlorophyll ACV
10K
▲ 0.0%vs. prior month
$269.3K
latest month
12-month trend
B0CQMHSPDV
Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 100 Capsules | Vegetarian, Non-GMO, Gluten-FREE, Soy-FREE, BioPerine for High Absorption
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ashwagandha Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Goli is the best-performing ashwagandha brand in July 2026, moving 30,000 units across 1 ASIN for 21.9% of Top 10 volume. Nutricost follows with 30,000 units (21.9%), ahead of NaturaLife Labs on 20,000 units (14.6%).
Volume is spread across 9 brands, with the top three holding 58.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.41 to $14.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Goli
1 ASIN in Top 10
21.9%
Units
30K
Revenue
$437.4K
Avg. price
$14.98
B094T2BZCK
$14.98·★4.5·63.9K revsGoli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free Relax. Restore. Unwind, Pack of 1
Units sold30K
Nutricost
2 ASINs in Top 10
21.9%
Units
30K
Revenue
$448.5K
Avg. price
$14.95
B073DN2YG9
$14.95·★4.6·7.9K revsNutricost Ashwagandha Herbal Supplement 600mg, 120 Capsules, Gluten-Free | Vegetarian, GMO-Free, Ashwagandha Root
Units sold20KB079K32QB6
$14.95·★4.6·4.2K revsNutricost KSM-66 Ashwagandha Root Extract (600mg) 60 Capsules | 5% Withanolides & BioPerine, Full-Spectrum Root Extract
Units sold10K
NaturaLife Labs
1 ASIN in Top 10
14.6%
Units
20K
Revenue
$331.4K
Avg. price
$14.41
B06ZYHJYD5
$14.41·★4.5·52.8K revsNaturaLife Labs Organic Ashwagandha 2100 mg per Serving – Full Spectrum Root Powder and Standardized Extract (Withanolides) – 100 Capsules – Vegan – Non-GMO, Gluten-Free
Units sold20K
Trending Ashwagandha Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DR18Q7W8 booked 10K units at $9.99, with ▲ 25.0% MoM change. On the growth side, B07PWMXMZ6 leads positive momentum with ▲ 400.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DR18Q7W8
Sea Moss Black Seed Oil Ashwagandha Ginger, Sea Moss Capsule Supplement with Turmeric Burdock Root Bladderwrack Vitamin C Vitamin D3 Enhanced Immunity & Energy Black Seed Oil Capsule 60 Count
Price
$9.99
Rating
4.6
Reviews
2.7K
Latest month sales
B0002BBATC
Himalaya USDA Organic Ashwagandha Root, 670 mg, 60 Day Supply, 60 Caplets | Herbal Adrenal Support Ashwagandha Supplements for Stress Relief & Energy Support - USDA Organic, Non-GMO, Vegan, Gluten Free
Price
$17.59
Rating
4.6
Reviews
13.2K
Latest month sales
B07PWMXMZ6
Nature's Bounty Stress Relief Ashwagandha KSM 66 Tablets, 50 Count
Unlock to view ASIN details and product titles
Price
$9.88
Rating
4.4
Reviews
6.7K
Latest month sales
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