Ashwagandha Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ashwagandha sales on Amazon US totaled 284,000 units in July 2026 (▼ 13.4% vs. the prior month), generating an estimated $5,275,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.2% of unit volume and 42.8% of revenue, while a typical listing is priced at $20.00. The keyword itself pulled 554,118 Amazon queries over the same period (▲ 3.5% MoM).
Zooming out to the 12-month window ending July 2026, the ashwagandha Top 50 moved 3,900,150 units and $70,392,157 in cumulative sales — an average of 325,013 units and $5,866,013 per month. Monthly throughput topped out at 399,100 units in August 2025 and dipped to 177,100 in May 2026, leaving the latest reading 28.8% lower than August 2025.
Ashwagandha Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
284K
▼ 13.4% MoM
Monthly Revenue 2026/07
$5.3M
▼ 13.2% MoM
Top 10 Market Share 2026/07
48.2%
Ashwagandha Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ashwagandha listing on Amazon US in July 2026 is ASIN B094T2BZCK (Brand: Goli), which sold 30,000 units at $14.98 apiece — equal to 10.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 137,000 units and $2,255,330 in July 2026 — 48.2% of unit volume and 42.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ashwagandha' on Amazon
July 2026
Is 48.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B094T2BZCK
Goli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free Relax. Restore. Unwind, Pack of 1
30K
▲ 0.0%vs. prior month
$437.4K
latest month
12-month trend
B06ZYHJYD5
NaturaLife Labs Organic Ashwagandha 2100 mg per Serving – Full Spectrum Root Powder and Standardized Extract (Withanolides) – 100 Capsules – Vegan – Non-GMO, Gluten-Free
20K
▲ 0.0%vs. prior month
$331.4K
latest month
12-month trend
B073DN2YG9
Nutricost Ashwagandha Herbal Supplement 600mg, 120 Capsules, Gluten-Free | Vegetarian, GMO-Free, Ashwagandha Root
20K
▼ 33.3%vs. prior month
$299K
latest month
12-month trend
B079K32QB6
Nutricost KSM-66 Ashwagandha Root Extract (600mg) 60 Capsules | 5% Withanolides & BioPerine, Full-Spectrum Root Extract
10K
▼ 50.0%vs. prior month
$149.5K
latest month
12-month trend
B0BG94RWYN
Clean Nutraceuticals Clean Nutraceuticals Sea Moss Black Seed Oil Ashwagandha Turmeric Bladderwrack Burdock & Vitamin C Vitamin D3 with Elderberry Manuka Dandelion Yellow Dock Iodine Chlorophyll ACV
10K
▲ 0.0%vs. prior month
$269.3K
latest month
12-month trend
B0CQMHSPDV
Futurebiotics Ashwagandha Extra Strength Stress & Mood Support 100 Capsules | Vegetarian, Non-GMO, Gluten-FREE, Soy-FREE, BioPerine for High Absorption
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ashwagandha Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Goli is the best-performing ashwagandha brand in July 2026, moving 30,000 units across 1 ASIN for 21.9% of Top 10 volume. Nutricost follows with 30,000 units (21.9%), ahead of NaturaLife Labs on 20,000 units (14.6%).
Volume is spread across 9 brands, with the top three holding 58.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.41 to $14.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Goli
1 ASIN in Top 10
21.9%
Units
30K
Revenue
$437.4K
Avg. price
$14.98
B094T2BZCK
$14.98·★4.5·63.9K revsGoli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry, KSM-66, Vegan, Plant Based, Non-GMO, Gluten-Free & Gelatin Free Relax. Restore. Unwind, Pack of 1
Units sold30K
Nutricost
2 ASINs in Top 10
21.9%
Units
30K
Revenue
$448.5K
Avg. price
$14.95
B073DN2YG9
$14.95·★4.6·7.9K revsNutricost Ashwagandha Herbal Supplement 600mg, 120 Capsules, Gluten-Free | Vegetarian, GMO-Free, Ashwagandha Root
Units sold20KB079K32QB6
$14.95·★4.6·4.2K revsNutricost KSM-66 Ashwagandha Root Extract (600mg) 60 Capsules | 5% Withanolides & BioPerine, Full-Spectrum Root Extract
Units sold10K
NaturaLife Labs
1 ASIN in Top 10
14.6%
Units
20K
Revenue
$331.4K
Avg. price
$14.41
B06ZYHJYD5
$14.41·★4.5·52.8K revsNaturaLife Labs Organic Ashwagandha 2100 mg per Serving – Full Spectrum Root Powder and Standardized Extract (Withanolides) – 100 Capsules – Vegan – Non-GMO, Gluten-Free
Units sold20K
Trending Ashwagandha Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DR18Q7W8 booked 10K units at $9.99, with ▲ 25.0% MoM change. On the growth side, B07PWMXMZ6 leads positive momentum with ▲ 400.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DR18Q7W8
Sea Moss Black Seed Oil Ashwagandha Ginger, Sea Moss Capsule Supplement with Turmeric Burdock Root Bladderwrack Vitamin C Vitamin D3 Enhanced Immunity & Energy Black Seed Oil Capsule 60 Count
Price
$9.99
Rating
4.6
Reviews
2.7K
Latest month sales
B0002BBATC
Himalaya USDA Organic Ashwagandha Root, 670 mg, 60 Day Supply, 60 Caplets | Herbal Adrenal Support Ashwagandha Supplements for Stress Relief & Energy Support - USDA Organic, Non-GMO, Vegan, Gluten Free
Price
$17.59
Rating
4.6
Reviews
13.2K
Latest month sales
B07PWMXMZ6
Nature's Bounty Stress Relief Ashwagandha KSM 66 Tablets, 50 Count
Unlock to view ASIN details and product titles
Price
$9.88
Rating
4.4
Reviews
6.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this ashwagandha report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card