Pocket Folders Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pocket Folders sales on Amazon US totaled 318,800 units in July 2026 (▲ 105.7% vs. the prior month), generating an estimated $2,506,098 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.1% of unit volume and 54.0% of revenue, while a typical listing is priced at $8.75. The keyword itself pulled 166,816 Amazon queries over the same period (▲ 220.3% MoM).
Zooming out to the 12-month window ending July 2026, the pocket folders Top 50 moved 2,371,050 units and $22,839,807 in cumulative sales — an average of 197,588 units and $1,903,317 per month. Monthly throughput topped out at 670,200 units in August 2025 and dipped to 73,750 in May 2026, leaving the latest reading 52.4% lower than August 2025.
Pocket Folders Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
318.8K
▲ 105.7% MoM
Monthly Revenue 2026/07
$2.5M
▲ 75.5% MoM
Top 10 Market Share 2026/07
47.1%
Pocket Folders Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pocket folders listing on Amazon US in July 2026 is ASIN B01LYHE49W (Brand: Amazon Basics), which sold 60,000 units at $10.68 apiece — equal to 18.8% of every unit tracked in this report and 6.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $1,353,100 in July 2026 — 47.1% of unit volume and 54.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pocket Folders' on Amazon
July 2026
Is 47.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01LYHE49W
Amazon Basics Sturdy File Folders with Reinforced Tabs for Filing and Organization, 1/3-Cut Tab, Assorted Positions, Letter Size, 8.5x11 inches, Manila, 100-Pack
60K
▲ 20.0%vs. prior month
$692.4K
latest month
12-month trend
B0CRDWCGBG
Amazon Basics 3-Ring Binder, 1-Inch, Customizable, with Pockets for Organization, White, 1-Pack
10K
▲ 0.0%vs. prior month
$57.5K
latest month
12-month trend
B01C87CTQA
Five Star 2-Pocket Plastic Folder with Stay-Put Tabs and Prong Fasteners, Holds 8.5" x 11" Paper, Assorted Colors, 4 Pack (340300A)
10K
▲ 900.0%vs. prior month
$91.7K
latest month
12-month trend
B01BRGTWOA
Amazon Basics 3-Ring Binder with Round Rings and Interior Pockets, 1-Inch, White, 4-Pack
10K
▲ 0.0%vs. prior month
$144.1K
latest month
12-month trend
B07K91GV6N
Amazon Basics Heavy Duty Plastic Folders with 2 Pockets for Documents, Letter Size Paper, School Supplies Organization, Assorted Colors, Pack of 12
10K
▲ 100.0%vs. prior month
$115.6K
latest month
12-month trend
B0BXDF124J
6 Pack Colored File Folders with Pockets, Pastel Pocket Folders, Plastic | Business Card Holder, Decorative, for Documents, Cute Plastic Folders for Filing Cabinet, School, Office, Resume Portfolio
10K
▲ 400.0%vs. prior month
$53.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pocket Folders Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing pocket folders brand in July 2026, moving 90,000 units across 4 ASINs for 60.0% of Top 10 volume. habgp follows with 20,000 units (13.3%), ahead of Five Star on 10,000 units (6.7%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
4 ASINs in Top 10
60.0%
Units
90K
Revenue
$1M
Avg. price
$9.50
B01LYHE49W
$10.68·★4.8·57K revsAmazon Basics Sturdy File Folders with Reinforced Tabs for Filing and Organization, 1/3-Cut Tab, Assorted Positions, Letter Size, 8.5x11 inches, Manila, 100-Pack
Units sold60KB0CRDWCGBG
$5.89·★4.7·21.7K revsAmazon Basics 3-Ring Binder, 1-Inch, Customizable, with Pockets for Organization, White, 1-Pack
Units sold10KB01BRGTWOA
$11.05·★4.7·21.7K revsAmazon Basics 3-Ring Binder with Round Rings and Interior Pockets, 1-Inch, White, 4-Pack
Units sold10KB07K91GV6N
$10.36·★4.8·8.4K revsAmazon Basics Heavy Duty Plastic Folders with 2 Pockets for Documents, Letter Size Paper, School Supplies Organization, Assorted Colors, Pack of 12
Units sold10K
habgp
2 ASINs in Top 10
13.3%
Units
20K
Revenue
$104.9K
Avg. price
$7.99
B0BXDF124J
$7.99·★4.6·2.1K revs6 Pack Colored File Folders with Pockets, Pastel Pocket Folders, Plastic | Business Card Holder, Decorative, for Documents, Cute Plastic Folders for Filing Cabinet, School, Office, Resume Portfolio
Units sold10KB09GW7ZJSR
$7.99·★4.7·3.1K revsHABGP Plastic Folders with Pockets, 6 Color Heavy Duty Two Pocket Folders | Business Card Holder, for Office, High School
Units sold10K
Five Star
1 ASIN in Top 10
6.7%
Units
10K
Revenue
$91.7K
Avg. price
$9.99
B01C87CTQA
$9.99·★4.8·5.4K revsFive Star 2-Pocket Plastic Folder with Stay-Put Tabs and Prong Fasteners, Holds 8.5" x 11" Paper, Assorted Colors, 4 Pack (340300A)
Units sold10K
Trending Pocket Folders Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01C87CTQA booked 10K units at $9.99, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01C87CTQA
Five Star 2-Pocket Plastic Folder with Stay-Put Tabs and Prong Fasteners, Holds 8.5" x 11" Paper, Assorted Colors, 4 Pack (340300A)
Price
$9.99
Rating
4.8
Reviews
5.4K
Latest month sales
B0BXDF124J
6 Pack Colored File Folders with Pockets, Pastel Pocket Folders, Plastic | Business Card Holder, Decorative, for Documents, Cute Plastic Folders for Filing Cabinet, School, Office, Resume Portfolio
Price
$7.99
Rating
4.6
Reviews
2.1K
Latest month sales
B09GW7ZJSR
HABGP Plastic Folders with Pockets, 6 Color Heavy Duty Two Pocket Folders | Business Card Holder, for Office, High School
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.7
Reviews
3.1K
Latest month sales
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