Manilla Folders Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Manilla Folders sales on Amazon US totaled 165,200 units in July 2026 (▲ 3.7% vs. the prior month), generating an estimated $2,281,831 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.0% of unit volume and 64.7% of revenue, while a typical listing is priced at $15.94. The keyword itself pulled 62,544 Amazon queries over the same period (▲ 37.7% MoM).
Zooming out to the 12-month window ending July 2026, the manilla folders Top 50 moved 1,927,900 units and $28,378,948 in cumulative sales — an average of 160,658 units and $2,364,912 per month. Monthly throughput topped out at 230,600 units in January 2026 and dipped to 89,350 in May 2026, leaving the latest reading 8.6% lower than August 2025.
Manilla Folders Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
165.2K
▲ 3.7% MoM
Monthly Revenue 2026/07
$2.3M
▼ 0.2% MoM
Top 10 Market Share 2026/07
69.0%
Manilla Folders Market Share & Sales Concentration on Amazon US — July 2026
The most-sold manilla folders listing on Amazon US in July 2026 is ASIN B01LYHE49W (Brand: Amazon Basics), which sold 60,000 units at $10.68 apiece — equal to 36.3% of every unit tracked in this report and 6.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 114,000 units and $1,476,260 in July 2026 — 69.0% of unit volume and 64.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Manilla Folders' on Amazon
July 2026
Is 69.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01LYHE49W
Amazon Basics Sturdy File Folders with Reinforced Tabs for Filing and Organization, 1/3-Cut Tab, Assorted Positions, Letter Size, 8.5x11 inches, Manila, 100-Pack
60K
▲ 20.0%vs. prior month
$692.4K
latest month
12-month trend
B0722L14L3
Pendaflex File Folders, 100 Pack, Durable Manila Folders, Letter Size (8.5" x 11"), 3 Top Tabs for Easy Labeling, Everyday Filing Essential for Offices, Classrooms & Home Document Organization
10K
▼ 50.0%vs. prior month
$139.9K
latest month
12-month trend
B07X11WZRJ
Amazon Basics Clasp Kraft Envelopes for Documents, Gummed Mailing Envelope, 9" x 12", 100-Pack
10K
▲ 0.0%vs. prior month
$140.5K
latest month
12-month trend
B0D1YBFHS8
SUNEE File Folders, 30 Pack Manilla Folders 8.5 x 11, Colored File Folders Home Office School Supplies for Documents Files Paper, 6 Assorted Colors
8K
▲ 14.3%vs. prior month
$76.8K
latest month
12-month trend
B00NI5LVAW
Pendaflex File Folders, 250-Pack, Letter Size, Manila, 1/3-Cut Tabs, Premium Paper Folders for File Cabinets, Home, Office & Classroom Document Organization, 3-Tab Letter File Folders
6K
▼ 14.3%vs. prior month
$164.5K
latest month
12-month trend
B07TNVLBVZ
Amazon Basics Sturdy Manila File Folders, 1/3 Tabs in Assorted Positions for Filing and Easy Labeling, Legal Size, 8.5 x 14 inch, 100-Pack
5K
▲ 25.0%vs. prior month
$92.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Manilla Folders Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing manilla folders brand in July 2026, moving 79,000 units across 4 ASINs for 69.3% of Top 10 volume. Pendaflex follows with 16,000 units (14.0%), ahead of SUNEE on 14,000 units (12.3%).
With 4 brands splitting the Top 10 and 95.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.82 to $17.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
4 ASINs in Top 10
69.3%
Units
79K
Revenue
$1M
Avg. price
$14.98
B01LYHE49W
$10.68·★4.8·57K revsAmazon Basics Sturdy File Folders with Reinforced Tabs for Filing and Organization, 1/3-Cut Tab, Assorted Positions, Letter Size, 8.5x11 inches, Manila, 100-Pack
Units sold60KB07X11WZRJ
$13.05·★4.8·7.5K revsAmazon Basics Clasp Kraft Envelopes for Documents, Gummed Mailing Envelope, 9" x 12", 100-Pack
Units sold10KB07TNVLBVZ
$15.70·★4.8·57K revsAmazon Basics Sturdy Manila File Folders, 1/3 Tabs in Assorted Positions for Filing and Easy Labeling, Legal Size, 8.5 x 14 inch, 100-Pack
Units sold5KB01LYHE0VP
$20.49·★4.8·57K revsAmazon Basics Sturdy File Folders with Tabs for Filing and Organization, AMZ401, Letter Size, Assorted Colors, 100-Pack
Units sold4K
Pendaflex
2 ASINs in Top 10
14.0%
Units
16K
Revenue
$304.4K
Avg. price
$17.66
B0722L14L3
$13.99·★4.8·32.6K revsPendaflex File Folders, 100 Pack, Durable Manila Folders, Letter Size (8.5" x 11"), 3 Top Tabs for Easy Labeling, Everyday Filing Essential for Offices, Classrooms & Home Document Organization
Units sold10KB00NI5LVAW
$21.34·★4.8·5.1K revsPendaflex File Folders, 250-Pack, Letter Size, Manila, 1/3-Cut Tabs, Premium Paper Folders for File Cabinets, Home, Office & Classroom Document Organization, 3-Tab Letter File Folders
Units sold6K
SUNEE
3 ASINs in Top 10
12.3%
Units
14K
Revenue
$136.4K
Avg. price
$9.82
B0D1YBFHS8
$9.99·★4.7·2.2K revsSUNEE File Folders, 30 Pack Manilla Folders 8.5 x 11, Colored File Folders Home Office School Supplies for Documents Files Paper, 6 Assorted Colors
Units sold8KB0D1YCVL9M
$9.99·★4.7·1K revsSUNEE File Folders, 30 Pack Manilla Folders 8.5 x 11, Colored File Folders Home Office School Supplies for Documents Files Paper, 6 Bright Colors
Units sold3KB0D1YCC6KK
$9.49·★4.7·1.4K revsSUNEE File Folders, 30 Pack Manilla Folders 8.5 x 11, Colored File Folders Home Office School Supplies for Documents Files Paper,6 Pastel Colors
Units sold3K
Trending Manilla Folders Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D1YCC6KK booked 3K units at $9.49, with ▲ 0.0% MoM change. On the growth side, B0FRHN8R9K leads positive momentum with ▲ 400.0% MoM growth on 2K units, with B00CSMMOUW close behind at ▲ 400.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D1YCC6KK
SUNEE File Folders, 30 Pack Manilla Folders 8.5 x 11, Colored File Folders Home Office School Supplies for Documents Files Paper,6 Pastel Colors
Price
$9.49
Rating
4.7
Reviews
1.4K
Latest month sales
B0FRHN8R9K
Manilla Folders 8.5 x 11 File Folders Letter Size Manila Folder with 1/3 Cut Tab 100 Pack Paper Folders for Office, School, Home, Business Filing Supplies Made in USA
Price
$22.67
Rating
4.5
Reviews
105
Latest month sales
B00CSMMOUW
Island File Folder, Manila 1/3 Cut, Letter Size, 100 Count (370 1/3)
Unlock to view ASIN details and product titles
Price
$11.60
Rating
4.8
Reviews
144
Latest month sales
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