Plushie Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Plushie sales on Amazon US totaled 126,700 units in July 2026 (▲ 8.4% vs. the prior month), generating an estimated $2,487,382 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.4% of unit volume and 47.6% of revenue, while a typical listing is priced at $19.11. The keyword itself pulled 19,216 Amazon queries over the same period (▼ 7.0% MoM).
Zooming out to the 12-month window ending July 2026, the plushie Top 50 moved 1,420,850 units and $28,706,467 in cumulative sales — an average of 118,404 units and $2,392,206 per month. Monthly throughput topped out at 242,500 units in December 2025 and dipped to 56,650 in May 2026, leaving the latest reading 40.0% higher than August 2025.
Plushie Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
126.7K
▲ 8.4% MoM
Monthly Revenue 2026/07
$2.5M
▲ 9.7% MoM
Top 10 Market Share 2026/07
47.4%
Plushie Market Share & Sales Concentration on Amazon US — July 2026
The most-sold plushie listing on Amazon US in July 2026 is ASIN B003XVYKVI (Brand: Multipet), which sold 9,000 units at $7.59 apiece — equal to 7.1% of every unit tracked in this report.
The Top 10 ASINs account for 60,000 units and $1,182,950 in July 2026 — 47.4% of unit volume and 47.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Plushie' on Amazon
July 2026
Is 47.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B003XVYKVI
Multipet Lamb Chop Dog Plush Toy - Squeaky Toy for Small & Medium Dogs - Extra Soft Plush - Stuffed Animal for Cuddling & Playing (10", Cream, 5 Squeakers)
9K
▼ 10.0%vs. prior month
$72.3K
latest month
12-month trend
B0722XGRMB
Snuggle Puppy Heartbeat Toy, Calming Comfort, Medium Breeds - Biscuit | Calming heartbeat toy, crate training comfort, heat pack, new puppy essentials, first nights, sleep, medium breeds 25-70 lbs
9K
▲ 12.5%vs. prior month
$359.6K
latest month
12-month trend
B0DNDQY4V5
Woodure Stuffed Animal Storage & Organizer, Wooden Cute Zoo Toy Holder for Toddler Rooms, Playrooms & Bedrooms
7K
▼ 22.2%vs. prior month
$276.3K
latest month
12-month trend
B0F3X6HBTW
Stuffed Animal Storage Hammock Net for Plushie - Large Corner Toy Hammock Net for Plush Stuffed Animals - Cute Stuff Animal Organizer Holder for Room Decor - Kids Baby Nursery Wall Bedroom Home Decor
6K
▲ 200.0%vs. prior month
$33.4K
latest month
12-month trend
B0FL1VTHDQ
Gifts for Him Her Boyfriend Girlfriend Men Women Crochet Alien for My Love
6K
▲ 0.0%vs. prior month
$58K
latest month
12-month trend
B0DTJX2SX4
Handmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Butter Cheese Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults, Pink
5K
▲ 150.0%vs. prior month
$70K
latest month
12-month trend
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Best Plushie Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Multipet is the best-performing plushie brand in July 2026, moving 9,000 units across 1 ASIN for 15.0% of Top 10 volume. Snuggle Puppie follows with 9,000 units (15.0%), ahead of Woodure on 7,000 units (11.7%).
Volume is spread across 10 brands, with the top three holding 41.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.59 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Multipet
1 ASIN in Top 10
15.0%
Units
9K
Revenue
$72.3K
Avg. price
$7.59
B003XVYKVI
$7.59·★4.5·81.7K revsMultipet Lamb Chop Dog Plush Toy - Squeaky Toy for Small & Medium Dogs - Extra Soft Plush - Stuffed Animal for Cuddling & Playing (10", Cream, 5 Squeakers)
Units sold9K
Snuggle Puppie
1 ASIN in Top 10
15.0%
Units
9K
Revenue
$359.6K
Avg. price
$39.95
B0722XGRMB
$39.95·★4.5·66.9K revsSnuggle Puppy Heartbeat Toy, Calming Comfort, Medium Breeds - Biscuit | Calming heartbeat toy, crate training comfort, heat pack, new puppy essentials, first nights, sleep, medium breeds 25-70 lbs
Units sold9K
Woodure
1 ASIN in Top 10
11.7%
Units
7K
Revenue
$276.3K
Avg. price
$39.99
B0DNDQY4V5
$39.99·★4.6·1.4K revsWoodure Stuffed Animal Storage & Organizer, Wooden Cute Zoo Toy Holder for Toddler Rooms, Playrooms & Bedrooms
Units sold7K
Trending Plushie Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F3X6HBTW booked 6K units at $5.99, with ▲ 200.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F3X6HBTW
Stuffed Animal Storage Hammock Net for Plushie - Large Corner Toy Hammock Net for Plush Stuffed Animals - Cute Stuff Animal Organizer Holder for Room Decor - Kids Baby Nursery Wall Bedroom Home Decor
Price
$5.99
Rating
4.4
Reviews
1.1K
Latest month sales
B0DTJX2SX4
Handmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Butter Cheese Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults, Pink
Price
$13.99
Rating
4.1
Reviews
1.4K
Latest month sales
B00B5FEBEA
Jellycat Bartholomew Bear - Medium
Unlock to view ASIN details and product titles
Price
$33.00
Rating
4.7
Reviews
580
Latest month sales
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