Plus Size Shirts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Plus Size Shirts sales on Amazon US totaled 54,400 units in July 2026 (▼ 25.7% vs. the prior month), generating an estimated $654,947 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.0% of unit volume and 51.5% of revenue, while a typical listing is priced at $12.01. The keyword itself pulled 23,865 Amazon queries over the same period (▼ 18.6% MoM).
Zooming out to the 12-month window ending July 2026, the plus size shirts Top 50 moved 357,900 units and $4,333,046 in cumulative sales — an average of 29,825 units and $361,087 per month. Monthly throughput topped out at 73,250 units in June 2026 and dipped to 7,400 in December 2025, leaving the latest reading 108.0% higher than August 2025.
Plus Size Shirts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
54.4K
▼ 25.7% MoM
Monthly Revenue 2026/07
$654.9K
▼ 24.2% MoM
Top 10 Market Share 2026/07
46.0%
Plus Size Shirts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold plus size shirts listing on Amazon US in July 2026 is ASIN B0DJJMW21W (Brand: ANRABESS), which sold 5,000 units at $9.99 apiece — equal to 9.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $337,050 in July 2026 — 46.0% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Plus Size Shirts' on Amazon
July 2026
Is 46.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DJJMW21W
ANRABESS Womens Short Sleeve Henley Tops Summer Shirts Dressy Casual Blouse
5K
▼ 50.0%vs. prior month
$47.1K
latest month
12-month trend
B0DQYBVGP7
Trendy Queen Womens Off the Shoulder Tops Oversized Summer T-Shirts 2026
3K
▼ 50.0%vs. prior month
$41.2K
latest month
12-month trend
B0FNC4JF7V
OFEEFAN Womens Tops Short Sleeve Shirts Buttons V Neck Spring Fashion Summer Outfits Plus Size Blouses Dressy Casual
3K
▼ 40.0%vs. prior month
$27.3K
latest month
12-month trend
B08RMLYGNS
WIHOLL Womens Summer T-Shirts Short Sleeve V Neck Dolman Tops with Side Shirring Loose Fit Shirts Spring Fashion
2K
▲ 0.0%vs. prior month
$17.9K
latest month
12-month trend
B0D8TJXFZY
Siimcuzy 2/4 Pack Oversized Tshirts for Women Short Sleeves Workout Tops
2K
▲ 0.0%vs. prior month
$57.7K
latest month
12-month trend
B0DQCNKHQK
ANRABESS Womens Tops Short Sleeve Oversized T Shirts
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Plus Size Shirts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ANRABESS is the best-performing plus size shirts brand in July 2026, moving 9,000 units across 3 ASINs for 36.0% of Top 10 volume. WIHOLL follows with 4,000 units (16.0%), ahead of Trendy Queen on 3,000 units (12.0%).
With 7 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.79 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ANRABESS
3 ASINs in Top 10
36.0%
Units
9K
Revenue
$87.1K
Avg. price
$9.99
B0DJJMW21W
$9.99·★4.4·13.6K revsANRABESS Womens Short Sleeve Henley Tops Summer Shirts Dressy Casual Blouse
Units sold5KB0DQCNKHQK
$9.99·★4.0·1.7K revsANRABESS Womens Tops Short Sleeve Oversized T Shirts
Units sold2KB0DQCS6KNS
$9.99·★4.0·1.7K revsANRABESS Womens Tops Short Sleeve Oversized T Shirts
Units sold2K
WIHOLL
2 ASINs in Top 10
16.0%
Units
4K
Revenue
$33.6K
Avg. price
$8.79
B08RMLYGNS
$9.99·★4.4·12.5K revsWIHOLL Womens Summer T-Shirts Short Sleeve V Neck Dolman Tops with Side Shirring Loose Fit Shirts Spring Fashion
Units sold2KB0FRMBG9DP
$7.59·★4.4·2.2K revsWIHOLL Womens Summer Tops Color Block Short Sleeve Raglan Shirts Spring Fashion Clothes Vacation Outfits
Units sold2K
Trendy Queen
1 ASIN in Top 10
12.0%
Units
3K
Revenue
$41.2K
Avg. price
$12.99
B0DQYBVGP7
$12.99·★4.3·4K revsTrendy Queen Womens Off the Shoulder Tops Oversized Summer T-Shirts 2026
Units sold3K
Trending Plus Size Shirts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FRMBG9DP booked 2K units at $7.59, with ▲ 0.0% MoM change. On the growth side, B01DSQNX92 leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B01DSQOKS0 close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FRMBG9DP
WIHOLL Womens Summer Tops Color Block Short Sleeve Raglan Shirts Spring Fashion Clothes Vacation Outfits
Price
$7.59
Rating
4.4
Reviews
2.2K
Latest month sales
B01DSQNX92
French Toast Girls' Short Sleeve Picot Collar Polo School Uniform Shirt (Standard and Plus)
Price
$9.86
Rating
4.6
Reviews
1K
Latest month sales
B01DSQOKS0
French Toast Girls' Short Sleeve Picot Collar Polo School Uniform Shirt (Standard and Plus)
Unlock to view ASIN details and product titles
Price
$9.90
Rating
4.7
Reviews
1.8K
Latest month sales
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