Plus One Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Plus One sales on Amazon US totaled 193,650 units in July 2026 (▼ 9.7% vs. the prior month), generating an estimated $4,322,437 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.2% of unit volume and 71.4% of revenue, while a typical listing is priced at $22.72. The keyword itself pulled 6,828 Amazon queries over the same period (▼ 25.5% MoM).
Zooming out to the 12-month window ending July 2026, the plus one Top 50 moved 2,154,200 units and $54,855,988 in cumulative sales — an average of 179,517 units and $4,571,332 per month. Monthly throughput topped out at 214,400 units in June 2026 and dipped to 137,000 in May 2026, leaving the latest reading 1.5% higher than August 2025.
Plus One Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
193.7K
▼ 9.7% MoM
Monthly Revenue 2026/07
$4.3M
▼ 12.6% MoM
Top 10 Market Share 2026/07
70.2%
Plus One Market Share & Sales Concentration on Amazon US — July 2026
The most-sold plus one listing on Amazon US in July 2026 is ASIN B07J2MM23Z (Brand: Quest), which sold 30,000 units at $26.49 apiece — equal to 15.5% of every unit tracked in this report.
The Top 10 ASINs account for 136,000 units and $3,088,360 in July 2026 — 70.2% of unit volume and 71.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Plus One' on Amazon
July 2026
![ANDERY Car Phone Holder for Magsafe [78+LBS Strongest Suction & 2400gf Strongest Magnetic] 360° Adjustable Car Phone Mount, Phone Holders for Your Car for iPhone 17-12 Pro Max Air Plus (Carbon Fiber) (ASIN B0DN1S1YLV), rank #9 by monthly sales volume for 'Plus One' on Amazon](https://m.media-amazon.com/images/I/71I64kA4p2L._AC_UY512_.jpg)
Is 70.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07J2MM23Z
Quest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
30K
▼ 40.0%vs. prior month
$794.7K
latest month
12-month trend
B07WZVX3L1
Vital Vitamins Multi Collagen Peptides Complex for Women & Men, 150 Pills | Supports Skin, Hair & Nails, 5 Collagen Types I II III V & X, Grass-Fed Non-GMO Collagen Supplements
30K
▲ 0.0%vs. prior month
$701.1K
latest month
12-month trend
B0D16FNPY5
Micro Ingredients Multi Collagen Peptides Pills, 240 Capsules | For Women & Men. Type I, II, III, V, X. Hydrolyzed Collagen Supplement with Biotin, Hyaluronic Acid & Vitamin C. Filler Free.
10K
▲ 0.0%vs. prior month
$247.9K
latest month
12-month trend
B07QC47CJC
Alaya Multi Collagen Powder - Type I, II, III, V, X Hydrolyzed Collagen Peptides Protein Powder Supplement with MSM + GC (Unflavored) - NSF Certified - (40 Servings)
10K
▲ 0.0%vs. prior month
$442.7K
latest month
12-month trend
B0C1Y8Z6VT
for iPhone Magsafe car Mount【20 Strong Magnets】Magnetic Phone Holder for Car Dashboard【360° Rotation】Hands Free Car Phone Holder Mount Dash Fit iPhone 15 14 13 12 Pro Max Plus MagSafe Car Accessories
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0C2BMNHW2
GETPALS Wireless Charger iPhone Charging Station for Apple Multiple Devices | 3 in 1 Charger Stand for iPhone 17 Pro Max 17e 16 16e 15 14 13 12 & Watch Series 11-2 SE Ultra & Airpods 4 3 Pro, Black
10K
▲ 0.0%vs. prior month
$155.2K
latest month
12-month trend
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Best Plus One Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Quest is the best-performing plus one brand in July 2026, moving 30,000 units across 1 ASIN for 22.1% of Top 10 volume. Vital Vitamins follows with 30,000 units (22.1%), ahead of Micro Ingredients on 10,000 units (7.4%).
Volume is spread across 10 brands, with the top three holding 51.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $23.95 to $26.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Quest
1 ASIN in Top 10
22.1%
Units
30K
Revenue
$794.7K
Avg. price
$26.49
B07J2MM23Z
$26.49·★4.3·11.5K revsQuest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
Units sold30K
Vital Vitamins
1 ASIN in Top 10
22.1%
Units
30K
Revenue
$701.1K
Avg. price
$23.95
B07WZVX3L1
$23.95·★4.6·52.8K revsVital Vitamins Multi Collagen Peptides Complex for Women & Men, 150 Pills | Supports Skin, Hair & Nails, 5 Collagen Types I II III V & X, Grass-Fed Non-GMO Collagen Supplements
Units sold30K
Micro Ingredients
1 ASIN in Top 10
7.4%
Units
10K
Revenue
$247.9K
Avg. price
$24.95
B0D16FNPY5
$24.95·★4.6·7.3K revsMicro Ingredients Multi Collagen Peptides Pills, 240 Capsules | For Women & Men. Type I, II, III, V, X. Hydrolyzed Collagen Supplement with Biotin, Hyaluronic Acid & Vitamin C. Filler Free.
Units sold10K
Trending Plus One Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B002NUNDK4 booked 6K units at $13.01, with ▲ 20.0% MoM change. On the growth side, B0G1YCVW6S leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B0GTRVTG83 close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002NUNDK4
CITRACAL Maximum Plus Calcium Supplement - Calcium Citrate with Vitamin D3, Zinc, & Essential Minerals for Bone Health Support, Ages 12+, 120 Count (Packaging May Vary)
Price
$13.01
Rating
4.7
Reviews
4.5K
Latest month sales
B0G1YCVW6S
JILUVIN Kaftan Dresses for Women V Neck Caftan Batwing Sleeve Swimsuit Cover Up
Price
$12.99
Rating
3.8
Reviews
364
Latest month sales
B0GTRVTG83
plusOne Fertility Lube - Sperm-Friendly Personal Lubricant, 4 fl oz | pH-Balanced to Mimic Fertile Cervical Mucus, Supports Sperm Motility, Water-Based & Paraben-Free
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.6
Reviews
25
Latest month sales
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