Apple Tablet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Apple Tablet sales on Amazon US totaled 90,900 units in July 2026 (▼ 21.8% vs. the prior month), generating an estimated $26,243,321 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.3% of unit volume and 62.6% of revenue, while a typical listing is priced at $364.52. The keyword itself pulled 28,608 Amazon queries over the same period (▲ 6.4% MoM).
Zooming out to the 12-month window ending July 2026, the apple tablet Top 50 moved 1,142,100 units and $324,650,044 in cumulative sales — an average of 95,175 units and $27,054,170 per month. Monthly throughput topped out at 129,550 units in November 2025 and dipped to 68,800 in January 2026, leaving the latest reading 13.3% higher than August 2025.
Apple Tablet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
90.9K
▼ 21.8% MoM
Monthly Revenue 2026/07
$26.2M
▼ 27.3% MoM
Top 10 Market Share 2026/07
69.3%
Apple Tablet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold apple tablet listing on Amazon US in July 2026 is ASIN B0DZ75TN5F (Brand: Apple), which sold 10,000 units at $399.99 apiece — equal to 11.0% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 63,000 units and $16,433,730 in July 2026 — 69.3% of unit volume and 62.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Apple Tablet' on Amazon
July 2026
Is 69.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DZ75TN5F
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Blue
10K
▲ 0.0%vs. prior month
$4M
latest month
12-month trend
B0DZ77D5HL
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Silver
8K
▼ 20.0%vs. prior month
$3.1M
latest month
12-month trend
B0FVXMHHRP
Samsung Galaxy Tab A11+ 6GB RAM, 128GB Storage, Expandable Storage, Gray | Optimized Performance, Long Lasting Battery, Large Display, Dolby Atmos Speakers, AI Assist, Slim, Light, 2 Year Warranty
8K
▼ 20.0%vs. prior month
$2M
latest month
12-month trend
B0DZ7871B8
Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Pink
7K
▼ 30.0%vs. prior month
$2.9M
latest month
12-month trend
B08264XHCZ
Apple iPad, 10.2-Inch, Wi-Fi, 32GB, Space Gray (Renewed)
7K
▼ 12.5%vs. prior month
$699K
latest month
12-month trend
B09HK12K5M
Apple iPad 2021 (10.2-inch, Wi-Fi, 64GB) - Space Gray (Renewed)
6K
▲ 200.0%vs. prior month
$1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Apple Tablet Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Apple is the best-performing apple tablet brand in July 2026, moving 55,000 units across 9 ASINs for 87.3% of Top 10 volume. Samsung follows with 8,000 units (12.7%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $241.75 to $249.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
9 ASINs in Top 10
87.3%
Units
55K
Revenue
$14.4M
Avg. price
$241.75
B0DZ75TN5F
$399.99·★4.7·28K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Blue
Units sold10KB0DZ77D5HL
$399.99·★4.7·27.9K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Silver
Units sold8KB0DZ7871B8
$399.99·★4.7·27.9K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Pink
Units sold7KB08264XHCZ
$99.00·★4.1·15.8K revsApple iPad, 10.2-Inch, Wi-Fi, 32GB, Space Gray (Renewed)
Units sold7KB09HK12K5M
$164.00·★4.3·4.7K revsApple iPad 2021 (10.2-inch, Wi-Fi, 64GB) - Space Gray (Renewed)
Units sold6KB083C567C3
$93.99·★4.1·15.8K revsApple 2019 iPad 7th Gen (10.2-inch, Wi-Fi, 32GB) Silver (Renewed)
Units sold5KB08KZ8GXK8
$106.82·★4.2·9.2K revsApple iPad (10.2-inch, Wi-Fi, 32GB) - Silver (Latest Model, 8th Generation) (Renewed)
Units sold5KB08KWJW3DV
$112.00·★4.2·9.2K revsApple iPad 2020 (10.2-inch, Wi-Fi, 32GB) - Space Gray (Renewed)
Units sold4KB0DZ751XN6
$399.99·★4.7·27.9K revsApple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Yellow
Units sold3K
Samsung
1 ASIN in Top 10
12.7%
Units
8K
Revenue
$2M
Avg. price
$249.99
B0FVXMHHRP
$249.99·★4.6·2.2K revsSamsung Galaxy Tab A11+ 6GB RAM, 128GB Storage, Expandable Storage, Gray | Optimized Performance, Long Lasting Battery, Large Display, Dolby Atmos Speakers, AI Assist, Slim, Light, 2 Year Warranty
Units sold8K
Trending Apple Tablet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B09HK12K5M booked 6K units at $164.00, with ▲ 200.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09HK12K5M
Apple iPad 2021 (10.2-inch, Wi-Fi, 64GB) - Space Gray (Renewed)
Price
$164.00
Rating
4.3
Reviews
4.7K
Latest month sales
B08KZ8GXK8
Apple iPad (10.2-inch, Wi-Fi, 32GB) - Silver (Latest Model, 8th Generation) (Renewed)
Price
$106.82
Rating
4.2
Reviews
9.2K
Latest month sales
B08KWJW3DV
Apple iPad 2020 (10.2-inch, Wi-Fi, 32GB) - Space Gray (Renewed)
Unlock to view ASIN details and product titles
Price
$112.00
Rating
4.2
Reviews
9.2K
Latest month sales
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