Place Mats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Place Mats sales on Amazon US totaled 62,600 units in July 2026 (▼ 5.6% vs. the prior month), generating an estimated $726,192 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.9% of unit volume and 59.6% of revenue, while a typical listing is priced at $15.79. The keyword itself pulled 33,244 Amazon queries over the same period (▲ 8.8% MoM).

Zooming out to the 12-month window ending July 2026, the place mats Top 50 moved 676,400 units and $7,388,520 in cumulative sales — an average of 56,367 units and $615,710 per month. Monthly throughput topped out at 66,300 units in June 2026 and dipped to 36,600 in May 2026, leaving the latest reading 15.6% higher than August 2025.

676.4KTotal units sold · Last 12 months
$7.4MTotal revenue · Last 12 months
33.2K▲ 8.8% MoM
Monthly search volume
$15.79Avg. price · July 2026

Place Mats Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales54.1K
Revenue$578.6K

2025/09

Sales53.5K
Revenue$573.3K

2025/10

Sales51.3K
Revenue$545.9K

2025/11

Sales61.3K
Revenue$695.4K

2025/12

Sales54.4K
Revenue$583.2K

2026/01

Sales61.8K
Revenue$661K

2026/02

Sales54.4K
Revenue$580.6K

2026/03

Sales61.4K
Revenue$658.7K

2026/04

Sales58.8K
Revenue$646.9K

2026/05

Sales36.6K
Revenue$400.7K

2026/06

Sales66.3K
Revenue$737.9K
62.6K

2026/07

Sales62.6K
Revenue$726.2K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

62.6K

▼ 5.6% MoM

Monthly Revenue 2026/07

$726.2K

▼ 1.6% MoM

Top 10 Market Share 2026/07

71.9%

See the Top 10 ASINs driving 71.9% of sales

Place Mats Market Share & Sales Concentration on Amazon US — July 2026

The most-sold place mats listing on Amazon US in July 2026 is ASIN B0FNWLJWKG (Brand: ukeetap), which sold 10,000 units at $13.99 apiece — equal to 16.0% of every unit tracked in this report and 25% ahead of the No. 2 listing.

The Top 10 ASINs account for 45,000 units and $433,060 in July 2026 — 71.9% of unit volume and 59.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Place Mats' on Amazon

July 2026
ASINSIGHT Logo
71.9% Volume Share 45K units sold
59.6% Revenue Share $433.1K estimated
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Top 5 Volume Share breakdown

B0FNWLJWKG 16.0%
B081S7C5DN 12.8%
B0CFY9LC2J 11.2%
B0D543R48M 9.6%
B09C89L7JP 6.4%
Others 44.1%
#1
19" x 12" Extra Thick Silicone Mat Waterproof with Raised Edge, Gray | BPA-Free Non-Slip Multi-Purpose Mat for Dog & Cat Feeding, Under Sink Storage & Protection

B0FNWLJWKG

19" x 12" Extra Thick Silicone Mat Waterproof with Raised Edge, Gray | BPA-Free Non-Slip Multi-Purpose Mat for Dog & Cat Feeding, Under Sink Storage & Protection

$13.99·★ 4.7·2.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$112.1K

latest month

Monthly Trend

12-month trend

#2
GORILLA GRIP Dog Food Mat, 100% Waterproof Silicone, 18.5x11.5 Gray | Raised Edge Pet Feeding Mat, BPA Free, Contain Spills, Protects Floors, Placemats for Cats and Dogs Water Bowl

B081S7C5DN

GORILLA GRIP Dog Food Mat, 100% Waterproof Silicone, 18.5x11.5 Gray | Raised Edge Pet Feeding Mat, BPA Free, Contain Spills, Protects Floors, Placemats for Cats and Dogs Water Bowl

$9.98·★ 4.6·29.6K reviews
Monthly Sales

8K

▲ 0.0%

vs. prior month

Revenue

$71.9K

latest month

Monthly Trend

12-month trend

#3
Pet Feeding Mat-Absorbent Pet Placemat for Food and Water Bowl, with Waterproof Rubber Backing, Quick Dry Water Dispenser Mat for Dog and Cat (20"x12", Striped Dark Gray)

B0CFY9LC2J

Pet Feeding Mat-Absorbent Pet Placemat for Food and Water Bowl, with Waterproof Rubber Backing, Quick Dry Water Dispenser Mat for Dog and Cat (20"x12", Striped Dark Gray)

$6.98·★ 4.5·7K reviews
Monthly Sales

7K

▼ 12.5%

vs. prior month

Revenue

$51.6K

latest month

Monthly Trend

12-month trend

#4
Babebay Disposable Stick-On Placemats for Baby, 60 Pack, 3 Animal Designs | Sticky Baby Table Mats, Cleaner Eating Surface, 3 Fun Animal Designs, for Babies & Toddlers, Restaurants & or on the go

B0D543R48M

Babebay Disposable Stick-On Placemats for Baby, 60 Pack, 3 Animal Designs | Sticky Baby Table Mats, Cleaner Eating Surface, 3 Fun Animal Designs, for Babies & Toddlers, Restaurants & or on the go

$11.99·★ 4.7·1.1K reviews
Monthly Sales

6K

▲ 20.0%

vs. prior month

Revenue

$66.5K

latest month

Monthly Trend

12-month trend

#5
Babebay Disposable Stick-On Placemats for Baby, 40 Pack, Animal Alphabet | Sticky Baby Table Mats, Cleaner Eating Surface,Portable & Disposable, for Babies & Toddlers, Restaurants & or on the go

B09C89L7JP

Babebay Disposable Stick-On Placemats for Baby, 40 Pack, Animal Alphabet | Sticky Baby Table Mats, Cleaner Eating Surface,Portable & Disposable, for Babies & Toddlers, Restaurants & or on the go

$9.99·★ 4.7·11.1K reviews
Monthly Sales

4K

▼ 42.9%

vs. prior month

Revenue

$38.7K

latest month

Monthly Trend

12-month trend

#6
Leetaltree Beige Placemats Set of 4 - Heat-Resistant, Non-Slip Table Mats, Washable Woven Vinyl for Indoor & Outdoor Dining

B0BP12RLRB

Leetaltree Beige Placemats Set of 4 - Heat-Resistant, Non-Slip Table Mats, Washable Woven Vinyl for Indoor & Outdoor Dining

$9.99·★ 4.5·5K reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$30K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Place Mats Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

ukeetap is the best-performing place mats brand in July 2026, moving 10,000 units across 1 ASIN for 22.2% of Top 10 volume. Babebay follows with 10,000 units (22.2%), ahead of GORILLA GRIP on 8,000 units (17.8%).

With 9 brands splitting the Top 10 and 62.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $13.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

22.2%
22.2%
17.8%
37.8%
ukeetap
Babebay
GORILLA GRIP
Other brands
1

ukeetap

1 ASIN in Top 10

22.2%

Units

10K

Revenue

$112.1K

Avg. price

$13.99

  • 19" x 12" Extra Thick Silicone Mat Waterproof with Raised Edge, Gray | BPA-Free Non-Slip Multi-Purpose Mat for Dog & Cat Feeding, Under Sink Storage & Protection

    B0FNWLJWKG

    $13.99·★4.7·2.5K revs

    19" x 12" Extra Thick Silicone Mat Waterproof with Raised Edge, Gray | BPA-Free Non-Slip Multi-Purpose Mat for Dog & Cat Feeding, Under Sink Storage & Protection

    Units sold10K
2

Babebay

2 ASINs in Top 10

22.2%

Units

10K

Revenue

$105.2K

Avg. price

$10.99

  • Babebay Disposable Stick-On Placemats for Baby, 60 Pack, 3 Animal Designs | Sticky Baby Table Mats, Cleaner Eating Surface, 3 Fun Animal Designs, for Babies & Toddlers, Restaurants & or on the go

    B0D543R48M

    $11.99·★4.7·1.1K revs

    Babebay Disposable Stick-On Placemats for Baby, 60 Pack, 3 Animal Designs | Sticky Baby Table Mats, Cleaner Eating Surface, 3 Fun Animal Designs, for Babies & Toddlers, Restaurants & or on the go

    Units sold6K
  • Babebay Disposable Stick-On Placemats for Baby, 40 Pack, Animal Alphabet | Sticky Baby Table Mats, Cleaner Eating Surface,Portable & Disposable, for Babies & Toddlers, Restaurants & or on the go

    B09C89L7JP

    $9.99·★4.7·11.1K revs

    Babebay Disposable Stick-On Placemats for Baby, 40 Pack, Animal Alphabet | Sticky Baby Table Mats, Cleaner Eating Surface,Portable & Disposable, for Babies & Toddlers, Restaurants & or on the go

    Units sold4K
3

GORILLA GRIP

1 ASIN in Top 10

17.8%

Units

8K

Revenue

$71.9K

Avg. price

$9.98

  • GORILLA GRIP Dog Food Mat, 100% Waterproof Silicone, 18.5x11.5 Gray | Raised Edge Pet Feeding Mat, BPA Free, Contain Spills, Protects Floors, Placemats for Cats and Dogs Water Bowl

    B081S7C5DN

    $9.98·★4.6·29.6K revs

    GORILLA GRIP Dog Food Mat, 100% Waterproof Silicone, 18.5x11.5 Gray | Raised Edge Pet Feeding Mat, BPA Free, Contain Spills, Protects Floors, Placemats for Cats and Dogs Water Bowl

    Units sold8K

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