Pistol Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pistol sales on Amazon US totaled 37,700 units in July 2026 (▼ 7.1% vs. the prior month), generating an estimated $2,342,009 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.1% of unit volume and 47.4% of revenue, while a typical listing is priced at $71.51. The keyword itself pulled 12,268 Amazon queries over the same period (▼ 23.6% MoM).
Zooming out to the 12-month window ending July 2026, the pistol Top 50 moved 435,250 units and $29,915,952 in cumulative sales — an average of 36,271 units and $2,492,996 per month. Monthly throughput topped out at 64,850 units in December 2025 and dipped to 20,050 in May 2026, leaving the latest reading 17.8% higher than August 2025.
Pistol Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
37.7K
▼ 7.1% MoM
Monthly Revenue 2026/07
$2.3M
▼ 9.8% MoM
Top 10 Market Share 2026/07
53.1%
Pistol Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pistol listing on Amazon US in July 2026 is ASIN B07FT2LLLK (Brand: Umarex), which sold 4,000 units at $69.90 apiece — equal to 10.6% of every unit tracked in this report.
The Top 10 ASINs account for 20,000 units and $1,109,290 in July 2026 — 53.1% of unit volume and 47.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pistol' on Amazon
July 2026
Is 53.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07FT2LLLK
Umarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
4K
▲ 0.0%vs. prior month
$278.5K
latest month
12-month trend
B0B6HYSFBF
BILLCONCH Gun Safe,Biometric Fingerprint Gun Safe for Handgun Pistol Safes | Fingerprint PIN Key Unlock, Interior Light and USB Charging Lock box with Silent Mode for Bedroom Nightstand
4K
▼ 20.0%vs. prior month
$279.9K
latest month
12-month trend
B08MSQZ5X2
Quanquer 3 Pack Water Guns for Kids Adults - 600CC Squirt Water Toy Gun Super Blaster Soaker Long Range High Capacity Summer Swimming Beach Outdoor Water Fighting Play Pool Toys for Boys Girls (Blue)
3K
▼ 25.0%vs. prior month
$61.5K
latest month
12-month trend
B0D638YLJX
Kinghardcase 9mm Gun Case Lockable, TSA Approved Firearm Travel Case with TSA Lock, Pistol Case Hard Shell, Gun Safe for Handgun, Pistol, Revolver - Shockproof Gun Storage
2K
▲ 100.0%vs. prior month
$39.4K
latest month
12-month trend
B001ABJXLA
Walther P22 6mm BB Pistol Airsoft Gun
2K
▲ 0.0%vs. prior month
$39.2K
latest month
12-month trend
B078ZDK2RZ
iunio Gun Cleaning Kit, Universal Gun Cleaning Kit for All Caliber Shotgun Pistol Rifle Cleaning Kit with Mat Portable Case
1K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pistol Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Umarex is the best-performing pistol brand in July 2026, moving 6,000 units across 2 ASINs for 30.0% of Top 10 volume. BILLCONCH follows with 6,000 units (30.0%), ahead of Quanquer on 3,000 units (15.0%).
With 7 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.79 to $76.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Umarex
2 ASINs in Top 10
30.0%
Units
6K
Revenue
$317.7K
Avg. price
$44.95
B07FT2LLLK
$69.90·★4.4·17.7K revsUmarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
Units sold4KB001ABJXLA
$19.99·★3.7·6.6K revsWalther P22 6mm BB Pistol Airsoft Gun
Units sold2K
BILLCONCH
3 ASINs in Top 10
30.0%
Units
6K
Revenue
$439.4K
Avg. price
$76.65
B0B6HYSFBF
$69.98·★4.7·6.2K revsBILLCONCH Gun Safe,Biometric Fingerprint Gun Safe for Handgun Pistol Safes | Fingerprint PIN Key Unlock, Interior Light and USB Charging Lock box with Silent Mode for Bedroom Nightstand
Units sold4KB0B3QPHZJ7
$69.99·★4.7·6.5K revsBILLCONCH Gun Safe for Handgun with Fingerprint, App, 0–9 Numeric Keypad | Smart Pistol Safe with 4 Quick-Access Methods, Built-in LED Light, Ideal Steel Biometric Handgun Safe for Nightstand and Home
Units sold1KB0C1B8B97J
$89.98·★4.7·6.2K revsBILLCONCH Large Gun Safe Biometric Fingerprint Handgun Pistol Safes | Fingerprint PIN Key Unlock, Interior Light and USB Charging Lock box with Silent Mode for Bedroom Nightstand
Units sold1K
Quanquer
1 ASIN in Top 10
15.0%
Units
3K
Revenue
$61.5K
Avg. price
$18.79
B08MSQZ5X2
$18.79·★4.5·3.5K revsQuanquer 3 Pack Water Guns for Kids Adults - 600CC Squirt Water Toy Gun Super Blaster Soaker Long Range High Capacity Summer Swimming Beach Outdoor Water Fighting Play Pool Toys for Boys Girls (Blue)
Units sold3K
Trending Pistol Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FQ9MHDNN booked 1K units at $23.99, with ▲ 66.7% MoM change. On the growth side, B01GVS1O7M leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0D638YLJX close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FQ9MHDNN
Automatic Shell Ejecting Toy Gun Pistol, DIY Building Block Toy Guns, Mini Blaster Gun, Shooting Games STEM Toy Gun, Gifts for Halloween Christmas Birthdays
Price
$23.99
Rating
3.6
Reviews
184
Latest month sales
B01GVS1O7M
Crosman SNR357 Snub Nose CO2 Revolver for Pellets and BBs - Dual Ammo 6-Shot Swing Out Cylinder, Full Metal Body, Adjustable Sights - Black/Grey | Dual Ammo Design - 6-Shot Swing Out Cylinder - Full Metal Body
Price
$78.11
Rating
4.4
Reviews
8.4K
Latest month sales
B0D638YLJX
Kinghardcase 9mm Gun Case Lockable, TSA Approved Firearm Travel Case with TSA Lock, Pistol Case Hard Shell, Gun Safe for Handgun, Pistol, Revolver - Shockproof Gun Storage
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.6
Reviews
1K
Latest month sales
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