177 Caliber Pellets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
177 Caliber Pellets sales on Amazon US totaled 25,000 units in July 2026 (▲ 5.7% vs. the prior month), generating an estimated $316,406 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 54.0% of revenue, while a typical listing is priced at $13.63. The keyword itself pulled 27,238 Amazon queries over the same period (▼ 7.7% MoM).
Zooming out to the 12-month window ending July 2026, the 177 caliber pellets Top 50 moved 277,850 units and $3,493,405 in cumulative sales — an average of 23,154 units and $291,117 per month. Monthly throughput topped out at 33,750 units in December 2025 and dipped to 14,850 in January 2026, leaving the latest reading 11.4% higher than August 2025.
177 Caliber Pellets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
25K
▲ 5.7% MoM
Monthly Revenue 2026/07
$316.4K
▼ 7.5% MoM
Top 10 Market Share 2026/07
56.4%
177 Caliber Pellets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 177 caliber pellets listing on Amazon US in July 2026 is ASIN B0024XEXDQ (Brand: Gamo), which sold 4,000 units at $7.97 apiece — equal to 16.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 14,100 units and $170,789 in July 2026 — 56.4% of unit volume and 54.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '177 Caliber Pellets' on Amazon
July 2026
Is 56.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0024XEXDQ
Gamo Red Fire .177 Caliber Pointed Pellets with Polymer Tip - 150 Count Tin - Red/Lead
4K
▲ 400.0%vs. prior month
$31.9K
latest month
12-month trend
B00ZFY5IDK
Air Venturi Steel BBS, 177 Cal, 5.1 Grains, Zinc-Plated, 2,500ct,Chrome
2K
▲ 100.0%vs. prior month
$20K
latest month
12-month trend
B002DM2N76
Crosman .177-Caliber Pointed Lead Pellets for Air Rifles and Air Pistols - 500 Count Tin - Lead
2K
▲ 100.0%vs. prior month
$20K
latest month
12-month trend
B01APG0YG8
Gamo Red Fire .22 Cal Polymer Tip Hunting Pellets - 15.59 Grain - 125 Count | Fast Expansion Design - Small Game And Pest Control - Polymer Tip Pellet
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0DZDDDBYT
Harpex Pointed Arrowhead .22 Cal Airgun Pellets, 20.1 Grain, 200-Count | High Penetration Lead, Ideal for Target Shooting, Legal Hunting & Small Game, Aquiles Line, 12.2mm Length, 5.5mm Diameter
1K
▲ 0.0%vs. prior month
$18K
latest month
12-month trend
B0GYSSSM4R
Harpex Slug Pointed .177 Cal | .22 Cal Airgun Pellets – High-Precision Slug Design – Enhanced Penetration & Long-Range Accuracy – Premium Lead Pellets for Target Shooting & Small Game
1K
▲ 25.0%vs. prior month
$17K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best 177 Caliber Pellets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gamo is the best-performing 177 caliber pellets brand in July 2026, moving 6,600 units across 4 ASINs for 46.8% of Top 10 volume. Crosman follows with 2,900 units (20.6%), ahead of Air Venturi on 2,000 units (14.2%).
With 5 brands splitting the Top 10 and 81.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.49 to $15.23, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gamo
4 ASINs in Top 10
46.8%
Units
6.6K
Revenue
$77.8K
Avg. price
$15.23
B0024XEXDQ
$7.97·★4.7·6.4K revsGamo Red Fire .177 Caliber Pointed Pellets with Polymer Tip - 150 Count Tin - Red/Lead
Units sold4KB01APG0YG8
$9.99·★4.7·3.7K revsGamo Red Fire .22 Cal Polymer Tip Hunting Pellets - 15.59 Grain - 125 Count | Fast Expansion Design - Small Game And Pest Control - Polymer Tip Pellet
Units sold1KB07NDBW172
$17.99·★4.7·2.7K revsGamo Air Rifle Pellet Combo Pack .177 or .22 | Assorted Pellet Shapes Inside - Great Mix For Target And Hunting - Precision Weight Graded Sets
Units sold800B07MTG285Q
$24.99·★4.7·3.1K revsGamo Air Rifle Pellet Combo Pack .177 or .22 | Assorted Pellet Shapes Inside - Great Mix For Target And Hunting - Precision Weight Graded Sets
Units sold800
Crosman
2 ASINs in Top 10
20.6%
Units
2.9K
Revenue
$25.9K
Avg. price
$8.49
B002DM2N76
$9.99·★4.7·5.8K revsCrosman .177-Caliber Pointed Lead Pellets for Air Rifles and Air Pistols - 500 Count Tin - Lead
Units sold2KB001DCB61Q
$6.99·★4.6·18.5K revsCrosman DS177 .177-Caliber Destroyer Pellets
Units sold900
Air Venturi
1 ASIN in Top 10
14.2%
Units
2K
Revenue
$20K
Avg. price
$9.99
B00ZFY5IDK
$9.99·★4.7·12.3K revsAir Venturi Steel BBS, 177 Cal, 5.1 Grains, Zinc-Plated, 2,500ct,Chrome
Units sold2K
Trending 177 Caliber Pellets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0024XEXDQ booked 4K units at $7.97, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0024XEXDQ
Gamo Red Fire .177 Caliber Pointed Pellets with Polymer Tip - 150 Count Tin - Red/Lead
Price
$7.97
Rating
4.7
Reviews
6.4K
Latest month sales
B0GYSSSM4R
Harpex Slug Pointed .177 Cal | .22 Cal Airgun Pellets – High-Precision Slug Design – Enhanced Penetration & Long-Range Accuracy – Premium Lead Pellets for Target Shooting & Small Game
Price
$16.99
Rating
4.2
Reviews
134
Latest month sales
B0GVZ9ZGJG
6000 Count .177 Caliber Steel BBS, 4.5mm Zinc Plated Polished BBS | Precision Polished Steel BBs, Durable Metal Tin, Ideal for Target Shooting Practice, Backyard Plinking and Training
Unlock to view ASIN details and product titles
Price
$19.29
Rating
4.4
Reviews
90
Latest month sales
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