Pha Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pha sales on Amazon US totaled 34,550 units in July 2026 (▼ 28.3% vs. the prior month), generating an estimated $639,105 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.5% of unit volume and 56.6% of revenue, while a typical listing is priced at $22.87. The keyword itself pulled 23,048 Amazon queries over the same period (▼ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the pha Top 50 moved 365,550 units and $7,291,514 in cumulative sales — an average of 30,463 units and $607,626 per month. Monthly throughput topped out at 48,200 units in June 2026 and dipped to 19,650 in May 2026, leaving the latest reading 39.0% higher than August 2025.
Pha Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
34.5K
▼ 28.3% MoM
Monthly Revenue 2026/07
$639.1K
▼ 32.9% MoM
Top 10 Market Share 2026/07
69.5%
Pha Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pha listing on Amazon US in July 2026 is ASIN B0FTZCWGSK (Brand: The Ordinary), which sold 7,000 units at $8.50 apiece — equal to 20.3% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 24,000 units and $361,840 in July 2026 — 69.5% of unit volume and 56.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pha' on Amazon
July 2026
Is 69.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FTZCWGSK
The Ordinary PHA 5% Exfoliating Lip Serum, Hydrating Overnight Lip Exfoliator Treatment, 0.5 Fl Oz
7K
▼ 12.5%vs. prior month
$59.5K
latest month
12-month trend
B07BYJF7L7
SOME BY MI AHA BHA PHA 30 Days Miracle Toner – 5.07oz, 150ml – Korean Refining Face Toner for All Skin Types – Daily Pore Care & Oil Control with 2% Niacinamide – Korean Skin Care
5K
▼ 37.5%vs. prior month
$75.8K
latest month
12-month trend
B07Q34Y99J
SOME BY MI AHA BHA PHA 30 Days Miracle Acne Clear Foam – 3.38oz, 100ml – Korean Acne Face Wash for Smooth & Clear Skin – Salicylic Acid Cleanser for Exfoliation & Sebum Control – Korean Skin Care
3K
▼ 25.0%vs. prior month
$36K
latest month
12-month trend
B087MW23C3
Glow Recipe PHA + BHA Face Toner, Korean Exfoliating Toner for Pores, Gentle Chemical Exfoliant + Hydrating Toner, Watermelon, Cactus Water + Glycerin (150ml)
2K
▼ 50.0%vs. prior month
$71.8K
latest month
12-month trend
B093Z2HVJC
Glow Recipe PHA + BHA Face Toner, Korean Exfoliating Toner for Pores, Gentle Chemical Exfoliant + Hydrating Toner, Watermelon, Cactus Water + Glycerin (40ml)
2K
▲ 0.0%vs. prior month
$32K
latest month
12-month trend
B07GYM1DPM
Hanskin PHA Pore Cleansing Oil for Sensitive Skin, Makeup Remover, 10.14 oz | PHA Deep Pore Oil Cleanser for Face, Removes Makeup & Sunscreen, Lightweight, Sebum Care, Sensitive Skin, Korean Skincare
1K
▼ 50.0%vs. prior month
$18.9K
latest month
12-month trend
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Best Pha Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SOME BY MI is the best-performing pha brand in July 2026, moving 10,000 units across 4 ASINs for 41.7% of Top 10 volume. The Ordinary follows with 7,000 units (29.2%), ahead of Glow Recipe on 4,000 units (16.7%).
With 6 brands splitting the Top 10 and 87.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.50 to $26.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SOME BY MI
4 ASINs in Top 10
41.7%
Units
10K
Revenue
$147.5K
Avg. price
$16.48
B07BYJF7L7
$16.80·★4.6·9.5K revsSOME BY MI AHA BHA PHA 30 Days Miracle Toner – 5.07oz, 150ml – Korean Refining Face Toner for All Skin Types – Daily Pore Care & Oil Control with 2% Niacinamide – Korean Skin Care
Units sold5KB07Q34Y99J
$13.30·★4.6·2K revsSOME BY MI AHA BHA PHA 30 Days Miracle Acne Clear Foam – 3.38oz, 100ml – Korean Acne Face Wash for Smooth & Clear Skin – Salicylic Acid Cleanser for Exfoliation & Sebum Control – Korean Skin Care
Units sold3KB07KNP5CG3
$15.80·★4.5·2.9K revsSOME BY MI AHA BHA PHA 30 Days Miracle Cream - 2.02oz, 60ml - Mild Refining & Centella Face Moisturizer for All Skin Types - Clarifying Face Cream - Korean Skin Care
Units sold1KB0GHMYDGH2
$20.00·★4.7·105 revsSOME BY MI AHA BHA PHA 30 Days Miracle Body Toner Mist – 4.73oz, 140ml – Body Spray for Back & Chest, Body Mist with Tea Tree, Niacinamide – Korean Skincare
Units sold1K
The Ordinary
1 ASIN in Top 10
29.2%
Units
7K
Revenue
$59.5K
Avg. price
$8.50
B0FTZCWGSK
$8.50·★4.2·1.6K revsThe Ordinary PHA 5% Exfoliating Lip Serum, Hydrating Overnight Lip Exfoliator Treatment, 0.5 Fl Oz
Units sold7K
Glow Recipe
2 ASINs in Top 10
16.7%
Units
4K
Revenue
$103.8K
Avg. price
$26.00
B087MW23C3
$36.00·★4.6·8.9K revsGlow Recipe PHA + BHA Face Toner, Korean Exfoliating Toner for Pores, Gentle Chemical Exfoliant + Hydrating Toner, Watermelon, Cactus Water + Glycerin (150ml)
Units sold2KB093Z2HVJC
$16.00·★4.6·8.9K revsGlow Recipe PHA + BHA Face Toner, Korean Exfoliating Toner for Pores, Gentle Chemical Exfoliant + Hydrating Toner, Watermelon, Cactus Water + Glycerin (40ml)
Units sold2K
Trending Pha Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CKWRHW2B leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B09N78FKDN close behind at ▲ 33.3% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CKWRHW2B
Derma Trouble Clear Toner Pads, 60ct, LHA, PHA, Salicylic | Korean Exfoliating Pads, Pore Care, Blackheads, Whiteheads & Bumpy Skin, Glowing Skin K-Beauty
Price
$5.14
Rating
4.5
Reviews
32
Latest month sales
B09N78FKDN
SOME BY MI AHA BHA PHA Miracle Calming Body Lotion, 6.76 oz – Salicylic Acid Exfoliating Body Moisturizer for Dry & Rough Skin – Daily Hydration with Centella Asiatica & Tea Tree – Korean Skin Care
Price
$16.80
Rating
4.2
Reviews
129
Latest month sales
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