Pha Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pha sales on Amazon US totaled 36,900 units in July 2026 (▼ 29.0% vs. the prior month), generating an estimated $690,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.8% of unit volume and 56.5% of revenue, while a typical listing is priced at $23.03. The keyword itself pulled 23,399 Amazon queries over the same period (▼ 3.7% MoM).
Zooming out to the 12-month window ending July 2026, the pha Top 50 moved 381,850 units and $7,796,832 in cumulative sales — an average of 31,821 units and $649,736 per month. Monthly throughput topped out at 51,950 units in June 2026 and dipped to 20,600 in May 2026, leaving the latest reading 42.7% higher than August 2025.
Pha Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
36.9K
▼ 29.0% MoM
Monthly Revenue 2026/07
$690.4K
▼ 35.4% MoM
Top 10 Market Share 2026/07
67.8%
Pha Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pha listing on Amazon US in July 2026 is ASIN B0FTZCWGSK (Brand: The Ordinary), which sold 7,000 units at $8.50 apiece — equal to 19.0% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $389,970 in July 2026 — 67.8% of unit volume and 56.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pha' on Amazon
July 2026
Is 67.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FTZCWGSK
The Ordinary PHA 5% Exfoliating Lip Serum, Hydrating Overnight Lip Exfoliator Treatment, 0.5 Fl Oz
7K
▼ 12.5%vs. prior month
$59.5K
latest month
12-month trend
B07BYJF7L7
SOME BY MI AHA BHA PHA 30 Days Miracle Toner – 5.07oz, 150ml – Korean Refining Face Toner for All Skin Types – Daily Pore Care & Oil Control with 2% Niacinamide – Korean Skin Care
5K
▼ 37.5%vs. prior month
$75.8K
latest month
12-month trend
B07Q34Y99J
SOME BY MI AHA BHA PHA 30 Days Miracle Acne Clear Foam – 3.38oz, 100ml – Korean Acne Face Wash for Smooth & Clear Skin – Salicylic Acid Cleanser for Exfoliation & Sebum Control – Korean Skin Care
3K
▼ 25.0%vs. prior month
$36K
latest month
12-month trend
B087MW23C3
Glow Recipe PHA + BHA Face Toner, Korean Exfoliating Toner for Pores, Gentle Chemical Exfoliant + Hydrating Toner, Watermelon, Cactus Water + Glycerin (150ml)
2K
▼ 50.0%vs. prior month
$71.8K
latest month
12-month trend
B093Z2HVJC
Glow Recipe PHA + BHA Face Toner, Korean Exfoliating Toner for Pores, Gentle Chemical Exfoliant + Hydrating Toner, Watermelon, Cactus Water + Glycerin (40ml)
2K
▲ 0.0%vs. prior month
$32K
latest month
12-month trend
B0GQ32XNB5
Dr.Melaxin Cactox Exfoliating Peel Shot Serum – Gentle AHA/PHA Facial Exfoliator with Cactus Extract & Peptides, Pore Minimizing, Blackhead Removal, Moisturizing Hydrating Glow for All Skin Types
2K
▲ 100.0%vs. prior month
$30.5K
latest month
12-month trend
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Best Pha Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SOME BY MI is the best-performing pha brand in July 2026, moving 9,000 units across 3 ASINs for 36.0% of Top 10 volume. The Ordinary follows with 7,000 units (28.0%), ahead of Glow Recipe on 4,000 units (16.0%).
With 7 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.50 to $26.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SOME BY MI
3 ASINs in Top 10
36.0%
Units
9K
Revenue
$126.3K
Avg. price
$13.72
B07BYJF7L7
$16.80·★4.6·9.5K revsSOME BY MI AHA BHA PHA 30 Days Miracle Toner – 5.07oz, 150ml – Korean Refining Face Toner for All Skin Types – Daily Pore Care & Oil Control with 2% Niacinamide – Korean Skin Care
Units sold5KB07Q34Y99J
$13.30·★4.6·2K revsSOME BY MI AHA BHA PHA 30 Days Miracle Acne Clear Foam – 3.38oz, 100ml – Korean Acne Face Wash for Smooth & Clear Skin – Salicylic Acid Cleanser for Exfoliation & Sebum Control – Korean Skin Care
Units sold3KB07KNP5CG3
$11.06·★4.5·2.9K revsSOME BY MI AHA BHA PHA 30 Days Miracle Cream - 2.02oz, 60ml - Mild Refining & Centella Face Moisturizer for All Skin Types - Clarifying Face Cream - Korean Skin Care
Units sold1K
The Ordinary
1 ASIN in Top 10
28.0%
Units
7K
Revenue
$59.5K
Avg. price
$8.50
B0FTZCWGSK
$8.50·★4.2·1.6K revsThe Ordinary PHA 5% Exfoliating Lip Serum, Hydrating Overnight Lip Exfoliator Treatment, 0.5 Fl Oz
Units sold7K
Glow Recipe
2 ASINs in Top 10
16.0%
Units
4K
Revenue
$103.8K
Avg. price
$26.00
B087MW23C3
$36.00·★4.6·8.9K revsGlow Recipe PHA + BHA Face Toner, Korean Exfoliating Toner for Pores, Gentle Chemical Exfoliant + Hydrating Toner, Watermelon, Cactus Water + Glycerin (150ml)
Units sold2KB093Z2HVJC
$16.00·★4.6·8.9K revsGlow Recipe PHA + BHA Face Toner, Korean Exfoliating Toner for Pores, Gentle Chemical Exfoliant + Hydrating Toner, Watermelon, Cactus Water + Glycerin (40ml)
Units sold2K
Trending Pha Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CKWRHW2B leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0GQ32XNB5 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CKWRHW2B
Derma Trouble Clear Toner Pads, 60ct, LHA, PHA, Salicylic | Korean Exfoliating Pads, Pore Care, Blackheads, Whiteheads & Bumpy Skin, Glowing Skin K-Beauty
Price
$5.14
Rating
4.5
Reviews
34
Latest month sales
B0GQ32XNB5
Dr.Melaxin Cactox Exfoliating Peel Shot Serum – Gentle AHA/PHA Facial Exfoliator with Cactus Extract & Peptides, Pore Minimizing, Blackhead Removal, Moisturizing Hydrating Glow for All Skin Types
Price
$21.00
Rating
4.5
Reviews
135
Latest month sales
B09N78FKDN
SOME BY MI AHA BHA PHA Miracle Calming Body Lotion, 6.76 oz – Salicylic Acid Exfoliating Body Moisturizer for Dry & Rough Skin – Daily Hydration with Centella Asiatica & Tea Tree – Korean Skin Care
Unlock to view ASIN details and product titles
Price
$16.80
Rating
4.2
Reviews
131
Latest month sales
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