La Roche Posay Cleanser Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
La Roche Posay Cleanser sales on Amazon US totaled 1,238,000 units in July 2026 (▼ 23.3% vs. the prior month), generating an estimated $22,144,880 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.7% of unit volume and 53.3% of revenue, while a typical listing is priced at $18.52. The keyword itself pulled 34,254 Amazon queries over the same period (▼ 15.3% MoM).
Zooming out to the 12-month window ending July 2026, the la roche posay cleanser Top 50 moved 14,983,050 units and $267,839,020 in cumulative sales — an average of 1,248,588 units and $22,319,918 per month. Monthly throughput topped out at 1,615,000 units in June 2026 and dipped to 818,000 in May 2026, leaving the latest reading 7.4% higher than August 2025.
La Roche Posay Cleanser Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.2M
▼ 23.3% MoM
Monthly Revenue 2026/07
$22.1M
▼ 24.0% MoM
Top 10 Market Share 2026/07
55.7%
La Roche Posay Cleanser Market Share & Sales Concentration on Amazon US — July 2026
The most-sold la roche posay cleanser listing on Amazon US in July 2026 is ASIN B01N9SPQHQ (Brand: La Roche-Posay), which sold 100,000 units at $24.99 apiece — equal to 8.1% of every unit tracked in this report.
The Top 10 ASINs account for 690,000 units and $11,792,300 in July 2026 — 55.7% of unit volume and 53.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'La Roche Posay Cleanser' on Amazon
July 2026
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Top 5 Volume Share breakdown
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B00QY1XZ4W
Vanicream Gentle Facial Cleaner, pH-Balanced Face Wash, 8 Fl Oz | Formulated without Common Irritants for Sensitive Skin, Removes Makeup, Dirt and Excess Oils, Non-Comedogenic
80K
▼ 11.1%vs. prior month
$797.6K
latest month
12-month trend
B0BVV8BNYJ
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B01MSSDEPK
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
60K
▲ 0.0%vs. prior month
$958.2K
latest month
12-month trend
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Best La Roche Posay Cleanser Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Roche-Posay is the best-performing la roche posay cleanser brand in July 2026, moving 240,000 units across 4 ASINs for 34.8% of Top 10 volume. ANUA follows with 110,000 units (15.9%), ahead of PanOxyl on 100,000 units (14.5%).
With 6 brands splitting the Top 10 and 65.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.12 to $22.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Roche-Posay
4 ASINs in Top 10
34.8%
Units
240K
Revenue
$5.5M
Avg. price
$22.48
B01N9SPQHQ
$24.99·★4.6·51.1K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold100KB01N7T7JKJ
$19.99·★4.6·39.5K revsLa Roche-Posay Toleriane Hydrating Gentle Facial Cleanser, with Niacinamide | Face cleanser with niacinamide & ceramides, safe for sensitive skin. Daily face wash for normal to dry skin, fragrance free.
Units sold60KB01N34XW93
$19.97·★4.7·45.7K revsLa Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
Units sold40KB01NCWV3KM
$24.99·★4.6·29.1K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold40K
ANUA
2 ASINs in Top 10
15.9%
Units
110K
Revenue
$1.6M
Avg. price
$15.00
B0BVV8BNYJ
$13.00·★4.6·20.8K revsAnua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
Units sold60KB0BN2PX8V3
$17.00·★4.4·28.6K revsAnua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
Units sold50K
PanOxyl
1 ASIN in Top 10
14.5%
Units
100K
Revenue
$1.1M
Avg. price
$10.12
B081KL2QYJ
$10.12·★4.6·82.8K revsPanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
Units sold100K
Trending La Roche Posay Cleanser Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07C5SS6YD leads positive momentum with ▲ 100.0% MoM growth on 40K units, with B0FNWJFQFM close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07C5SS6YD
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Price
$15.00
Rating
4.5
Reviews
116.3K
Latest month sales
B0FNWJFQFM
medicube Kojic Acid Turmeric Brightening Body Wash, 13.52 fl.oz | Shower Gel for Uneven Skin - Niacinamide, Vitamin C, AHA BHA, Deep Cleansing & Hydrating, Easy & Effective, 13.52 fl.oz
Price
$19.80
Rating
4.6
Reviews
1.3K
Latest month sales
B0CZDDGCQL
Cetaphil SA Gentle Exfoliating Face Wash, Salicylic Acid Cleanser, 8oz | Foaming Face Wash, Salicylic Acid, Acne-Prone And Sensitive Skin, All Skin Types, Dermatologist Recommended, 8 Oz Pump
Unlock to view ASIN details and product titles
Price
$9.74
Rating
4.6
Reviews
2.5K
Latest month sales
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