Pfd Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pfd sales on Amazon US totaled 45,850 units in July 2026 (▼ 9.0% vs. the prior month), generating an estimated $2,107,712 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.5% of unit volume and 41.6% of revenue, while a typical listing is priced at $53.41. The keyword itself pulled 5,658 Amazon queries over the same period (▼ 45.5% MoM).
Zooming out to the 12-month window ending July 2026, the pfd Top 50 moved 211,700 units and $10,473,709 in cumulative sales — an average of 17,642 units and $872,809 per month. Monthly throughput topped out at 50,400 units in June 2026 and dipped to 3,250 in January 2026, leaving the latest reading 56.0% higher than August 2025.
Pfd Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
45.9K
▼ 9.0% MoM
Monthly Revenue 2026/07
$2.1M
▼ 13.4% MoM
Top 10 Market Share 2026/07
54.5%
Pfd Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pfd listing on Amazon US in July 2026 is ASIN B0039STN4E (Brand: Onyx), which sold 5,000 units at $26.19 apiece — equal to 10.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $877,030 in July 2026 — 54.5% of unit volume and 41.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pfd' on Amazon
July 2026
Is 54.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0039STN4E
Onyx General Purpose Coast Guard Approved Boating Life Jacket
5K
▲ 25.0%vs. prior month
$130.9K
latest month
12-month trend
B0081XIKY6
Outward Hound Granby Splash Dog Life Jacket, Life Vest, Orange, Small | Max Buoyancy, Adjustable Fit, Head/Neck Support, Rescue Handle, Reflective, Swimming & Boating, Small Dogs (16–20" Girth)
3K
▲ 0.0%vs. prior month
$60.4K
latest month
12-month trend
B000NV6H94
Stearns Kids Life Vest, USCG Approved Type III Life Jacket for Children 30 to 50 lbs, Youth PFD for Boating, Swimming, Watersports, Pool, Beach, & More
3K
▲ 0.0%vs. prior month
$111.6K
latest month
12-month trend
B000NV7OMI
Stearns Adult Life Vest, USCG Approved Type III Life Jacket, PFD for Boating, Swimming, Watersports, & More, Standard & Oversized Fits
3K
▲ 50.0%vs. prior month
$123.1K
latest month
12-month trend
B07G92GTR7
Aqua Oceans 7 Life Jacket for Kids - US Coast Guard Approved Life Vest for Infant, Child & Youth Boys and Girls, Open-Side PFD for Boating, Swimming & Water Sports
3K
▲ 0.0%vs. prior month
$100.6K
latest month
12-month trend
B000KKEOWA
Absolute Outdoor Kent Clear Storage Bag with Type II Life Jackets, 4 Each (Adult, Orange)
2K
vs. prior month
$86.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pfd Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Onyx is the best-performing pfd brand in July 2026, moving 9,000 units across 3 ASINs for 36.0% of Top 10 volume. STEARNS follows with 8,000 units (32.0%), ahead of Outward Hound on 3,000 units (12.0%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $20.99 to $46.06, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Onyx
3 ASINs in Top 10
36.0%
Units
9K
Revenue
$370.4K
Avg. price
$46.06
B0039STN4E
$26.19·★4.3·4.7K revsOnyx General Purpose Coast Guard Approved Boating Life Jacket
Units sold5KB000KKEOWA
$39.99·★4.8·2.5K revsAbsolute Outdoor Kent Clear Storage Bag with Type II Life Jackets, 4 Each (Adult, Orange)
Units sold2KB07HPWN2S4
$71.99·★4.7·2.7K revsOnyx M-16 Manual Inflatable Belt Pack, U.S. Coast Guard Approved, Low Profile, Compact Design, Approved for Users 16 Years and Older; and Over 80 pounds
Units sold2K
STEARNS
3 ASINs in Top 10
32.0%
Units
8K
Revenue
$301.6K
Avg. price
$36.71
B000NV6H94
$38.88·★4.5·8.3K revsStearns Kids Life Vest, USCG Approved Type III Life Jacket for Children 30 to 50 lbs, Youth PFD for Boating, Swimming, Watersports, Pool, Beach, & More
Units sold3KB000NV7OMI
$39.76·★4.6·6.7K revsStearns Adult Life Vest, USCG Approved Type III Life Jacket, PFD for Boating, Swimming, Watersports, & More, Standard & Oversized Fits
Units sold3KB000NV9J08
$31.49·★4.6·3.1K revsStearns Kids Life Vest, USCG Approved Type III Life Jacket for Children 30 to 50 lbs, Youth PFD for Boating, Swimming, Watersports, Pool, Beach, & More
Units sold2K
Outward Hound
1 ASIN in Top 10
12.0%
Units
3K
Revenue
$60.4K
Avg. price
$20.99
B0081XIKY6
$20.99·★4.4·38.2K revsOutward Hound Granby Splash Dog Life Jacket, Life Vest, Orange, Small | Max Buoyancy, Adjustable Fit, Head/Neck Support, Rescue Handle, Reflective, Swimming & Boating, Small Dogs (16–20" Girth)
Units sold3K
Trending Pfd Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B000KKEOWA booked 2K units at $39.99.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000KKEOWA
Absolute Outdoor Kent Clear Storage Bag with Type II Life Jackets, 4 Each (Adult, Orange)
Price
$39.99
Rating
4.8
Reviews
2.5K
Latest month sales
B07888PQ18
Seachoice Emergency Marine Foam Flotation Cushion, Square, 15 in. X 15 in, Red
Price
$21.59
Rating
4.7
Reviews
5.7K
Latest month sales
B0F2B8T3RD
24G Co2 Cartridge Cylinder for Life Vest, Accessory for C02 PFD Rearming Kit, for Auto/Manual Inflating Life Jacket, for Adult, Used for Fishing, Surfing, Sea/Ocean Activities 2Pack
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.4
Reviews
270
Latest month sales
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