Youth Life Jacket Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Youth Life Jacket sales on Amazon US totaled 45,850 units in July 2026 (▼ 1.6% vs. the prior month), generating an estimated $1,803,749 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.5% of unit volume and 49.2% of revenue, while a typical listing is priced at $42.32. The keyword itself pulled 6,224 Amazon queries over the same period (▼ 63.8% MoM).
Zooming out to the 12-month window ending July 2026, the youth life jacket Top 50 moved 164,400 units and $7,083,989 in cumulative sales — an average of 13,700 units and $590,332 per month. Monthly throughput topped out at 46,600 units in June 2026 and dipped to 2,450 in January 2026, leaving the latest reading 135.7% higher than August 2025.
Youth Life Jacket Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
45.9K
▼ 1.6% MoM
Monthly Revenue 2026/07
$1.8M
▼ 4.0% MoM
Top 10 Market Share 2026/07
54.5%
Youth Life Jacket Market Share & Sales Concentration on Amazon US — July 2026
The most-sold youth life jacket listing on Amazon US in July 2026 is ASIN B0039STN4E (Brand: Onyx), which sold 5,000 units at $26.19 apiece — equal to 10.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $886,630 in July 2026 — 54.5% of unit volume and 49.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Youth Life Jacket' on Amazon
July 2026
Is 54.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0039STN4E
Onyx General Purpose Coast Guard Approved Boating Life Jacket
5K
▲ 25.0%vs. prior month
$130.9K
latest month
12-month trend
B000NV7QB2
Stearns Kids Life Vest, USCG Approved Type III Life Jacket for Children 30 to 50 lbs, Youth PFD for Boating, Swimming, Watersports, Pool, Beach, & More
3K
▲ 200.0%vs. prior month
$97.9K
latest month
12-month trend
B000NV6H94
Stearns Kids Life Vest, USCG Approved Type III Life Jacket for Children 30 to 50 lbs, Youth PFD for Boating, Swimming, Watersports, Pool, Beach, & More
3K
▲ 0.0%vs. prior month
$111.6K
latest month
12-month trend
B07G92GTR7
Aqua Oceans 7 Life Jacket for Kids - US Coast Guard Approved Life Vest for Infant, Child & Youth Boys and Girls, Open-Side PFD for Boating, Swimming & Water Sports
3K
▲ 0.0%vs. prior month
$100.6K
latest month
12-month trend
B000NV7QEE
Stearns Kids Life Vest, USCG Approved Type III Life Jacket for Children 30 to 50 lbs, Youth PFD for Boating, Swimming, Watersports, Pool, Beach, & More
3K
▼ 40.0%vs. prior month
$61.3K
latest month
12-month trend
B000NV9J08
Stearns Kids Life Vest, USCG Approved Type III Life Jacket for Children 30 to 50 lbs, Youth PFD for Boating, Swimming, Watersports, Pool, Beach, & More
2K
▲ 100.0%vs. prior month
$66.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Youth Life Jacket Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
STEARNS is the best-performing youth life jacket brand in July 2026, moving 11,000 units across 4 ASINs for 44.0% of Top 10 volume. Onyx follows with 7,000 units (28.0%), ahead of Aqua LEISURE on 3,000 units (12.0%).
With 6 brands splitting the Top 10 and 84.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $33.99 to $55.57, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
STEARNS
4 ASINs in Top 10
44.0%
Units
11K
Revenue
$337.7K
Avg. price
$34.97
B000NV7QB2
$38.02·★4.5·8.3K revsStearns Kids Life Vest, USCG Approved Type III Life Jacket for Children 30 to 50 lbs, Youth PFD for Boating, Swimming, Watersports, Pool, Beach, & More
Units sold3KB000NV6H94
$38.88·★4.5·8.3K revsStearns Kids Life Vest, USCG Approved Type III Life Jacket for Children 30 to 50 lbs, Youth PFD for Boating, Swimming, Watersports, Pool, Beach, & More
Units sold3KB000NV7QEE
$31.49·★4.5·8.3K revsStearns Kids Life Vest, USCG Approved Type III Life Jacket for Children 30 to 50 lbs, Youth PFD for Boating, Swimming, Watersports, Pool, Beach, & More
Units sold3KB000NV9J08
$31.49·★4.6·3.1K revsStearns Kids Life Vest, USCG Approved Type III Life Jacket for Children 30 to 50 lbs, Youth PFD for Boating, Swimming, Watersports, Pool, Beach, & More
Units sold2K
Onyx
2 ASINs in Top 10
28.0%
Units
7K
Revenue
$283.6K
Avg. price
$55.57
B0039STN4E
$26.19·★4.3·4.7K revsOnyx General Purpose Coast Guard Approved Boating Life Jacket
Units sold5KB07HPWN2S4
$84.95·★4.7·2.7K revsOnyx M-16 Manual Inflatable Belt Pack, U.S. Coast Guard Approved, Low Profile, Compact Design, Approved for Users 16 Years and Older; and Over 80 pounds
Units sold2K
Aqua LEISURE
1 ASIN in Top 10
12.0%
Units
3K
Revenue
$100.6K
Avg. price
$33.99
B07G92GTR7
$33.99·★4.6·8.6K revsAqua Oceans 7 Life Jacket for Kids - US Coast Guard Approved Life Vest for Infant, Child & Youth Boys and Girls, Open-Side PFD for Boating, Swimming & Water Sports
Units sold3K
Trending Youth Life Jacket Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01MY3114R booked 1K units at $53.99, with ▲ 0.0% MoM change. On the growth side, B0DBRNQ7BP leads positive momentum with ▲ 1100.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01MY3114R
Airhead Wicked Kwik-Dry NeoLite Flex Life Jacket for Kids - USCG Approved Life Vest for Youth, Child & Infant, Watersports Vest for Boating, Tubing & Swimming, Hot Pink
Price
$53.99
Rating
4.7
Reviews
2.9K
Latest month sales
B07B1K7NMR
Connelly Teen Nylon Life Vest, 90 to 120 lbs
Price
$49.99
Rating
4.3
Reviews
345
Latest month sales
B0DBRNQ7BP
Puddle Jumper Fabric Kids Life Vest with Armbands | US Coast Guard Approved | Youth Swim Trainer | Weight Capacity 33-55lbs | Adjustable | Comfortable Polyester
Unlock to view ASIN details and product titles
Price
$17.79
Rating
5.0
Reviews
23
Latest month sales
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