Fathers Day Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fathers Day sales on Amazon US totaled 213,500 units in July 2026 (▼ 54.5% vs. the prior month), generating an estimated $5,237,088 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.0% of unit volume and 54.6% of revenue, while a typical listing is priced at $27.02. The keyword itself pulled 1,278 Amazon queries over the same period (▼ 98.4% MoM).
Zooming out to the 12-month window ending July 2026, the fathers day Top 50 moved 3,566,000 units and $91,053,989 in cumulative sales — an average of 297,167 units and $7,587,832 per month. Monthly throughput topped out at 917,900 units in December 2025 and dipped to 149,600 in May 2026, leaving the latest reading 14.0% higher than August 2025.
Fathers Day Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
213.5K
▼ 54.5% MoM
Monthly Revenue 2026/07
$5.2M
▼ 57.3% MoM
Top 10 Market Share 2026/07
52.0%
Fathers Day Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fathers day listing on Amazon US in July 2026 is ASIN B0FH6YL3XC (Brand: Astercook), which sold 20,000 units at $23.72 apiece — equal to 9.4% of every unit tracked in this report.
The Top 10 ASINs account for 111,000 units and $2,860,970 in July 2026 — 52.0% of unit volume and 54.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fathers Day' on Amazon
July 2026
Is 52.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FH6YL3XC
Astercook Deep-Carbonized Bamboo Cutting Boards for Kitchen with Wood Storage Stand, Reversible Charcuterie & Chopping Boards with Juice Grooves and Easy-Grip Handles, Fathers Day Gift for Men
20K
▼ 33.3%vs. prior month
$488.4K
latest month
12-month trend
B09SVK9YBB
Scrub Daddy BBQ Daddy Grill Brush for Outdoor Grill - Bristle Free Grill Brush with Steel Grill Scraper + Scrub Brush - Temperature Controlled Scrubbing Power for Grill Cleaning (1 Count)
20K
▲ 0.0%vs. prior month
$597.2K
latest month
12-month trend
B07F731D86
Grill Brush and Scraper Bristle Free – Safe BBQ Brush for Grill – 18'' Stainless Grill Grate Cleaner - Safe Grill Accessories for Porcelain/Weber Gas/Charcoal Grill – Gifts for Grill Wizard
10K
▼ 50.0%vs. prior month
$223.3K
latest month
12-month trend
B0BTNT4225
Damaged Screw Extractor Set,Christmas Stocking Stuffers for Adults Men Him | Gifts for Men,Mens Gifts for Dad,Husband,Stripped Screws Bolt Drill Bit Tools for Easy Removal of Rusty Broken Screw
10K
▲ 0.0%vs. prior month
$86.2K
latest month
12-month trend
B0CNZ39XKJ
SWEETFULL Portable Neck Fan: 5200mAh Bladeless Personal Fan | 4 Speeds, 20H Max Runtime, No Hair Twist Quiet Wearable Fan for Travel | Birthday Gifts for Men Women Mom Dad
10K
▲ 0.0%vs. prior month
$268.9K
latest month
12-month trend
B0D4215HCX
LISEN Retractable Car Charger, 84W Car Charger USB C Fast Charge, 4 in 1 | Cigarette Lighter Adapter, Car Accessories, Labor Day Sale Gifts for Men Women Dad Mom Husband, for iPhone 17 16 15 14 13 12
10K
▲ 0.0%vs. prior month
$166.5K
latest month
12-month trend
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Best Fathers Day Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Astercook is the best-performing fathers day brand in July 2026, moving 20,000 units across 1 ASIN for 18.0% of Top 10 volume. Scrub Daddy follows with 20,000 units (18.0%), ahead of Weetiee on 10,000 units (9.0%).
Volume is spread across 10 brands, with the top three holding 45.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.64 to $29.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Astercook
1 ASIN in Top 10
18.0%
Units
20K
Revenue
$488.4K
Avg. price
$23.72
B0FH6YL3XC
$23.72·★4.5·2.8K revsAstercook Deep-Carbonized Bamboo Cutting Boards for Kitchen with Wood Storage Stand, Reversible Charcuterie & Chopping Boards with Juice Grooves and Easy-Grip Handles, Fathers Day Gift for Men
Units sold20K
Scrub Daddy
1 ASIN in Top 10
18.0%
Units
20K
Revenue
$597.2K
Avg. price
$29.98
B09SVK9YBB
$29.98·★4.4·2.3K revsScrub Daddy BBQ Daddy Grill Brush for Outdoor Grill - Bristle Free Grill Brush with Steel Grill Scraper + Scrub Brush - Temperature Controlled Scrubbing Power for Grill Cleaning (1 Count)
Units sold20K
Weetiee
1 ASIN in Top 10
9.0%
Units
10K
Revenue
$223.3K
Avg. price
$18.64
B07F731D86
$18.64·★4.3·22.1K revsGrill Brush and Scraper Bristle Free – Safe BBQ Brush for Grill – 18'' Stainless Grill Grate Cleaner - Safe Grill Accessories for Porcelain/Weber Gas/Charcoal Grill – Gifts for Grill Wizard
Units sold10K
Trending Fathers Day Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CNZ39XKJ booked 10K units at $25.49, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNZ39XKJ
SWEETFULL Portable Neck Fan: 5200mAh Bladeless Personal Fan | 4 Speeds, 20H Max Runtime, No Hair Twist Quiet Wearable Fan for Travel | Birthday Gifts for Men Women Mom Dad
Price
$25.49
Rating
4.3
Reviews
13K
Latest month sales
B0D4215HCX
LISEN Retractable Car Charger, 84W Car Charger USB C Fast Charge, 4 in 1 | Cigarette Lighter Adapter, Car Accessories, Labor Day Sale Gifts for Men Women Dad Mom Husband, for iPhone 17 16 15 14 13 12
Price
$16.99
Rating
4.5
Reviews
24.4K
Latest month sales
B0BLMQ8BXB
HOTO 25-Piece Upgraded Electric Screwdriver Kit, Cordless Screwdriver | 1/4'' Hex, Magnetic Lid, 1500mAh Rechargeable, LED Light, Ideal for Furniture Assembly, Home Repair, and Garage Projects
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.6
Reviews
2.2K
Latest month sales
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