Pet Vitamins And Supplements Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pet Vitamins And Supplements sales on Amazon US totaled 720,000 units in July 2026 (▼ 6.5% vs. the prior month), generating an estimated $21,734,440 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.0% of unit volume and 47.4% of revenue, while a typical listing is priced at $31.87. The keyword itself pulled 23,990 Amazon queries over the same period (▼ 18.4% MoM).
Zooming out to the 12-month window ending July 2026, the pet vitamins and supplements Top 50 moved 8,336,000 units and $255,226,030 in cumulative sales — an average of 694,667 units and $21,268,836 per month. Monthly throughput topped out at 770,000 units in June 2026 and dipped to 445,000 in May 2026, leaving the latest reading 2.0% higher than August 2025.
Pet Vitamins And Supplements Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
720K
▼ 6.5% MoM
Monthly Revenue 2026/07
$21.7M
▼ 7.0% MoM
Top 10 Market Share 2026/07
50.0%
Pet Vitamins And Supplements Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pet vitamins and supplements listing on Amazon US in July 2026 is ASIN B001650NNW (Brand: Pro Plan Veterinary Diets), which sold 100,000 units at $30.99 apiece — equal to 13.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $10,299,300 in July 2026 — 50.0% of unit volume and 47.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pet Vitamins And Supplements' on Amazon
July 2026
Is 50.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001650NNW
Purina Pro Plan Veterinary Supplements FortiFlora Probiotic Powder for Dogs, Daily Support for Digestive and Immune Health and Occasional Diarrhea
100K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew | 3-ingredient jerky: whole-muscle chicken breast, 12g protein/treat; no dyes, fillers or artificial flavors
60K
▲ 20.0%vs. prior month
$718.8K
latest month
12-month trend
B003ULL1NQ
Nutramax Cosequin Joint Supplement for Dogs, Chewable Tablets, 132ct | Glucosamine + Chondroitin for Dogs with MSM, Supports Healthy Joints, All Breeds & Sizes, All Ages
30K
▼ 25.0%vs. prior month
$1M
latest month
12-month trend
B001650OE0
Pro Plan Veterinary Diets FortiFlora Daily Probiotic Powder Supplement for Cats with Digestive Support and Immune System
30K
▼ 25.0%vs. prior month
$929.7K
latest month
12-month trend
B001O3UE9E
Nutramax Proviable Probiotics + Prebiotics, for Dogs & Cats, Capsules, 80ct | Probiotics and Prebiotics for Cats and Dogs, Daily Gut Health Support Supplement, Multiple Strains, Sprinkle on Food
30K
▲ 0.0%vs. prior month
$1.3M
latest month
12-month trend
B00CU2CMOI
Pedigree Dentastix Large Breed Dental Dog Treats, Variety, 51 Count | Original, Beef & Fresh Flavors, triple action dental care, reduces tartar, cleans teeth, freshens breath, for dogs 40+ lbs
30K
▲ 0.0%vs. prior month
$719.4K
latest month
12-month trend
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Best Pet Vitamins And Supplements Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pro Plan Veterinary Diets is the best-performing pet vitamins and supplements brand in July 2026, moving 130,000 units across 2 ASINs for 36.1% of Top 10 volume. Nutramax Laboratories follows with 70,000 units (19.4%), ahead of Pur Luv on 60,000 units (16.7%).
With 7 brands splitting the Top 10 and 72.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pro Plan Veterinary Diets
2 ASINs in Top 10
36.1%
Units
130K
Revenue
$4M
Avg. price
$30.99
B001650NNW
$30.99·★4.7·49.4K revsPurina Pro Plan Veterinary Supplements FortiFlora Probiotic Powder for Dogs, Daily Support for Digestive and Immune Health and Occasional Diarrhea
Units sold100KB001650OE0
$30.99·★4.7·20.2K revsPro Plan Veterinary Diets FortiFlora Daily Probiotic Powder Supplement for Cats with Digestive Support and Immune System
Units sold30K
Nutramax Laboratories
3 ASINs in Top 10
19.4%
Units
70K
Revenue
$2.4M
Avg. price
$34.95
B003ULL1NQ
$34.91·★4.7·79.6K revsNutramax Cosequin Joint Supplement for Dogs, Chewable Tablets, 132ct | Glucosamine + Chondroitin for Dogs with MSM, Supports Healthy Joints, All Breeds & Sizes, All Ages
Units sold30KB003YKWIGC
$19.96·★4.7·79.6K revsNutramax Cosequin Joint Supplement, Glucosamine for Dogs, Chew Tabs, 60ct | Glucosamine & Chondroitin for Dogs, Supports Healthy Joints, Chewable Tablets for All Breeds & Sizes, All Ages
Units sold20KB0041OOPK2
$49.99·★4.6·12.7K revsNutramax Dasuquin MSM Joint Supplement, Small/Med Dogs, Soft Chews, 84ct | Glucosamine and Chondroitin, ASU & MSM, Dog Joint Support, For Dogs under 60 lbs, Vet-Recommended, Soft Chews
Units sold20K
Pur Luv
1 ASIN in Top 10
16.7%
Units
60K
Revenue
$718.8K
Avg. price
$14.99
B08P2D95G8
$14.99·★4.6·13.5K revsPur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew | 3-ingredient jerky: whole-muscle chicken breast, 12g protein/treat; no dyes, fillers or artificial flavors
Units sold60K
Trending Pet Vitamins And Supplements Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01IUYFBPQ leads positive momentum with ▲ 25.0% MoM growth on 10K units, with B08P2D95G8 close behind at ▲ 20.0% MoM on 60K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01IUYFBPQ
Nutri-Vet Pre & Probiotics for Dogs, Dog Probiotics, 120 Soft Chews | Probiotics for Dogs, Digestive Support, Soft Chews, Upset Stomach, Gut Health, Pet Supplements, Liver & Cheese Flavor
Price
$13.39
Rating
4.4
Reviews
15.9K
Latest month sales
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew | 3-ingredient jerky: whole-muscle chicken breast, 12g protein/treat; no dyes, fillers or artificial flavors
Price
$14.99
Rating
4.6
Reviews
13.5K
Latest month sales
B0DCNHFZYP
ZEBORA Probiotics for Dogs, Digestive & Itch Relief, 120 Soft Chews | Dog Probiotics for Digestive Health, Pumpkin & Fish Oil, Freshens Bad Breath, Easy to Break Apart, Daily Gut & Skin Support
Unlock to view ASIN details and product titles
Price
$16.49
Rating
4.4
Reviews
2.4K
Latest month sales
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