Pet Honesty Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pet Honesty sales on Amazon US totaled 259,800 units in July 2026 (▼ 21.3% vs. the prior month), generating an estimated $6,615,562 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.2% of unit volume and 48.3% of revenue, while a typical listing is priced at $28.22. The keyword itself pulled 13,199 Amazon queries over the same period (▼ 3.0% MoM).
Zooming out to the 12-month window ending July 2026, the pet honesty Top 50 moved 3,174,700 units and $81,256,041 in cumulative sales — an average of 264,558 units and $6,771,337 per month. Monthly throughput topped out at 330,000 units in June 2026 and dipped to 173,600 in May 2026, leaving the latest reading 3.0% higher than August 2025.
Pet Honesty Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
259.8K
▼ 21.3% MoM
Monthly Revenue 2026/07
$6.6M
▼ 25.8% MoM
Top 10 Market Share 2026/07
51.2%
Pet Honesty Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pet honesty listing on Amazon US in July 2026 is ASIN B001650OE0 (Brand: Pro Plan Veterinary Diets), which sold 30,000 units at $30.99 apiece — equal to 11.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 133,000 units and $3,193,060 in July 2026 — 51.2% of unit volume and 48.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pet Honesty' on Amazon
July 2026
Is 51.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B001650OE0
Pro Plan Veterinary Diets FortiFlora Daily Probiotic Powder Supplement for Cats with Digestive Support and Immune System
30K
▼ 25.0%vs. prior month
$929.7K
latest month
12-month trend
B0718YFR4K
DreamBone Twist Sticks Rawhide-Free Dog Treats With Real Protein, 50 Count | Daily Chew, Digests Safely and Completely, Made With Real Chicken and Veggies, For Adult Dogs
20K
▼ 33.3%vs. prior month
$208.2K
latest month
12-month trend
B0B9QSQP5Q
Cat Hairball Remedy Treats - Dual Texture Crunchy Creamy Hairball Treatment for Cats, Furball Relief Control Supplement with Fiber, Fish Oil for Indoor Cats Skin Coat Digestion (30-Day Supply)
20K
▲ 100.0%vs. prior month
$319.8K
latest month
12-month trend
B006W6YHRS
Greenies Petite Natural Dental Dog Treats, Original Flavor, 60 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 15-25 lbs, original chicken flavor
10K
▼ 66.7%vs. prior month
$304.3K
latest month
12-month trend
B07K6JSBRB
Pet Honesty Chlorhexidine Cat & Dog Seasonal Itch Relief Shampoo, for Allergies, Itching, Skin and Coat Supplement, Helps Shedding, Hot Spots, Deodorizing Dog Shampoo & Grooming Supplies,16oz
10K
▲ 0.0%vs. prior month
$229.9K
latest month
12-month trend
B0C1HJX29T
Wuffes Advanced Hip & Joint Chews for Large Breed Dogs, Vet Recommended | Hip & Joint Supplement for Dogs Over 65 lbs. Made with Glucosamine, Chondroitin and MSM. 30 Pork Flavored Chews.
10K
▼ 50.0%vs. prior month
$499.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pet Honesty Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pet Honesty is the best-performing pet honesty brand in July 2026, moving 40,000 units across 3 ASINs for 30.1% of Top 10 volume. Pro Plan Veterinary Diets follows with 30,000 units (22.6%), ahead of DreamBone on 20,000 units (15.0%).
With 8 brands splitting the Top 10 and 67.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.49 to $30.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pet Honesty
3 ASINs in Top 10
30.1%
Units
40K
Revenue
$709.6K
Avg. price
$18.32
B0B9QSQP5Q
$15.99·★4.6·7K revsCat Hairball Remedy Treats - Dual Texture Crunchy Creamy Hairball Treatment for Cats, Furball Relief Control Supplement with Fiber, Fish Oil for Indoor Cats Skin Coat Digestion (30-Day Supply)
Units sold20KB07K6JSBRB
$22.99·★4.6·13.4K revsPet Honesty Chlorhexidine Cat & Dog Seasonal Itch Relief Shampoo, for Allergies, Itching, Skin and Coat Supplement, Helps Shedding, Hot Spots, Deodorizing Dog Shampoo & Grooming Supplies,16oz
Units sold10KB0C3NKNYLD
$15.99·★4.7·5.7K revsCat Multivitamin Crunchy Creamy Chews - Daily Cat Vitamins with Lysine, Prebiotics, Omega 3 Fish Oil - Cat Treats for Immune Support, Skin Coat, Digestion, Heart + Joint Health (30-Day Supply)
Units sold10K
Pro Plan Veterinary Diets
1 ASIN in Top 10
22.6%
Units
30K
Revenue
$929.7K
Avg. price
$30.99
B001650OE0
$30.99·★4.7·20.3K revsPro Plan Veterinary Diets FortiFlora Daily Probiotic Powder Supplement for Cats with Digestive Support and Immune System
Units sold30K
DreamBone
1 ASIN in Top 10
15.0%
Units
20K
Revenue
$208.2K
Avg. price
$10.49
B0718YFR4K
$10.49·★4.6·33.2K revsDreamBone Twist Sticks Rawhide-Free Dog Treats With Real Protein, 50 Count | Daily Chew, Digests Safely and Completely, Made With Real Chicken and Veggies, For Adult Dogs
Units sold20K
Trending Pet Honesty Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00X6THK2S booked 9K units at $9.50, with ▲ 28.6% MoM change. On the growth side, B0DQCTBFJC leads positive momentum with ▲ 500.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00X6THK2S
N-Bone Puppy Teething Rings, Pumpkin Flavor, Natural Puppy Teething Chews & Chew Treats, Helps Soothe Teething Gums, Calcium Enriched, 6 Rings
Price
$9.50
Rating
4.6
Reviews
6.9K
Latest month sales
B0C5Y6MBCR
PetLab Co. ProBright Dental Powder for Small Dogs, 30 Scoops | Brown algae, green tea and probiotics in one easy daily scoop to support tartar and fresh breath
Price
$35.23
Rating
4.0
Reviews
4.2K
Latest month sales
B0DQCTBFJC
Hemp Calming Chews for Dogs - Dog Calming Chews for Anxiety Relief, Stress, Separation, Fireworks, Thunder, Travel, Vet Visits - USA Product - 120 Soft Treats with Melatonin, Chamomile, Passion Flower
Unlock to view ASIN details and product titles
Price
$27.97
Rating
4.5
Reviews
274
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this pet honesty report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card