Salmon Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Salmon Oil sales on Amazon US totaled 218,000 units in July 2026 (▼ 9.7% vs. the prior month), generating an estimated $7,102,237 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.3% of unit volume and 65.7% of revenue, while a typical listing is priced at $29.13. The keyword itself pulled 24,091 Amazon queries over the same period (▲ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the salmon oil Top 50 moved 2,543,300 units and $82,078,377 in cumulative sales — an average of 211,942 units and $6,839,865 per month. Monthly throughput topped out at 241,300 units in June 2026 and dipped to 134,600 in May 2026, leaving the latest reading 2.2% higher than August 2025.
Salmon Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
218K
▼ 9.7% MoM
Monthly Revenue 2026/07
$7.1M
▼ 7.2% MoM
Top 10 Market Share 2026/07
63.3%
Salmon Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold salmon oil listing on Amazon US in July 2026 is ASIN B01NBTJFJB (Brand: MAV NUTRITION), which sold 30,000 units at $34.95 apiece — equal to 13.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 138,000 units and $4,663,280 in July 2026 — 63.3% of unit volume and 65.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Salmon Oil' on Amazon
July 2026
Is 63.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01NBTJFJB
Triple Strength Omega 3 Fish Oil 3600 mg, EPA & DHA, Over 2100mg Omega-3 | 1300mg EPA + 860mg DHA, Doctor-Formulated, Best Essential Fatty Acids, Premium Wild Caught & Burpless Fish Oil, 120 Softgels
30K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B07QHP2ZNQ
Nordic Naturals Ultimate Omega, 1280mg Omega-3 Fish Oil, Lemon - 210 Count | High-potency Omega-3 Fish Oil with EPA & DHA supports brain & heart health. Non-GMO, burpless formula. 105 servings.
20K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0CXKNLKMX
Zesty Paws Salmon Oil for Dogs & Cats - Omega 3 for Dogs 8.5oz | Fish Oil for Dogs and Cats - Omega-3 Blend Pollock + Salmon Oil - for Skin and Coat Support, Omega 3 Supplement for Pets
20K
▲ 0.0%vs. prior month
$339.4K
latest month
12-month trend
B001FB6ECQ
Nutramax Welactin Omega-3 Fish Oil Dog Supplement, Skin & Coat, Liquid 16oz
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend
B00CBY93XS
Nordic Naturals Omega-3 Pet, 1380mg Fish Oil for Dogs w/EPA DHA - 16oz | Delivers 1380 mg of omega-3s per teaspoon with EPA and DHA to support heart health, immunity, and overall vitality in dogs
10K
▲ 0.0%vs. prior month
$399.1K
latest month
12-month trend
B08R589VZ2
Native Pet Omega 3 Fish Oil for Dogs & Cats – Wild Alaskan Salmon Oil for Dogs Skin and Coat, Supports Joints, Heart & Shedding – Fast-Absorbing Omega 3 6 9 Liquid Supplement – 8oz
10K
▼ 50.0%vs. prior month
$169.9K
latest month
12-month trend
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Best Salmon Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAV NUTRITION is the best-performing salmon oil brand in July 2026, moving 30,000 units across 1 ASIN for 21.7% of Top 10 volume. Nordic Naturals follows with 30,000 units (21.7%), ahead of Zesty Paws on 30,000 units (21.7%).
With 7 brands splitting the Top 10 and 65.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $26.97 to $56.06, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAV NUTRITION
1 ASIN in Top 10
21.7%
Units
30K
Revenue
$1M
Avg. price
$34.95
B01NBTJFJB
$34.95·★4.6·30.6K revsTriple Strength Omega 3 Fish Oil 3600 mg, EPA & DHA, Over 2100mg Omega-3 | 1300mg EPA + 860mg DHA, Doctor-Formulated, Best Essential Fatty Acids, Premium Wild Caught & Burpless Fish Oil, 120 Softgels
Units sold30K
Nordic Naturals
2 ASINs in Top 10
21.7%
Units
30K
Revenue
$1.8M
Avg. price
$56.06
B07QHP2ZNQ
$72.21·★4.7·59.7K revsNordic Naturals Ultimate Omega, 1280mg Omega-3 Fish Oil, Lemon - 210 Count | High-potency Omega-3 Fish Oil with EPA & DHA supports brain & heart health. Non-GMO, burpless formula. 105 servings.
Units sold20KB00CBY93XS
$39.91·★4.5·12.6K revsNordic Naturals Omega-3 Pet, 1380mg Fish Oil for Dogs w/EPA DHA - 16oz | Delivers 1380 mg of omega-3s per teaspoon with EPA and DHA to support heart health, immunity, and overall vitality in dogs
Units sold10K
Zesty Paws
2 ASINs in Top 10
21.7%
Units
30K
Revenue
$709.1K
Avg. price
$26.97
B0CXKNLKMX
$16.97·★4.5·70.1K revsZesty Paws Salmon Oil for Dogs & Cats - Omega 3 for Dogs 8.5oz | Fish Oil for Dogs and Cats - Omega-3 Blend Pollock + Salmon Oil - for Skin and Coat Support, Omega 3 Supplement for Pets
Units sold20KB0CVNQCWMM
$36.97·★4.5·70.1K revsZesty Paws Salmon Oil for Dogs & Cats - Omega 3 for Dogs & Cats, 32 oz | Fish Oil for Dogs and Cats - Omega-3 Blend Pollock + Salmon Oil - for Skin and Coat Support, Omega 3 Supplement for Pets
Units sold10K
Trending Salmon Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D3FG3PVL leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B001LF39RO close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D3FG3PVL
Salmon Oil for Dogs and Cats, 32 oz - Omega-Rich Supplement for Healthy Skin & Coat, Joint & Immune Support - All-Natural Fish Oil Liquid - Premium Pet Care, Made in USA
Price
$29.98
Rating
4.6
Reviews
4.7K
Latest month sales
B001LF39RO
Carlson The Very Finest Fish Oil, 1600 mg, Omega-3s, 500 mL (16.9 Fl. Oz) | Lemon; Liquid Fish Oil Supplement; Norwegian Fish Oil; Wild Caught; Sustainably Sourced Fish Oil Liquid
Price
$59.42
Rating
4.8
Reviews
7.6K
Latest month sales
B0FHK33FD4
Wild Alaskan Salmon Oil for Dogs & Cats – Fast-Absorbing Fish Oil for Dogs with Krill Oil, Omega 3 6 9 Fish Oil Supplement from 8 Deep Sea Fishs for Skin, Coat, Joints & Heart -16oz (90 Day Supply)
Unlock to view ASIN details and product titles
Price
$12.98
Rating
4.4
Reviews
508
Latest month sales
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