Personal Misting Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Personal Misting Fan sales on Amazon US totaled 268,700 units in July 2026 (▼ 14.0% vs. the prior month), generating an estimated $6,751,299 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.8% of unit volume and 36.6% of revenue, while a typical listing is priced at $38.17. The keyword itself pulled 3,996 Amazon queries over the same period (▼ 58.7% MoM).
Zooming out to the 12-month window ending July 2026, the personal misting fan Top 50 moved 1,200,650 units and $28,072,977 in cumulative sales — an average of 100,054 units and $2,339,415 per month. Monthly throughput topped out at 312,500 units in June 2026 and dipped to 21,800 in January 2026, leaving the latest reading 81.8% higher than August 2025.
Personal Misting Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
268.7K
▼ 14.0% MoM
Monthly Revenue 2026/07
$6.8M
▼ 18.1% MoM
Top 10 Market Share 2026/07
55.8%
Personal Misting Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold personal misting fan listing on Amazon US in July 2026 is ASIN B07QK9C9KT (Brand: JISULIFE), which sold 50,000 units at $12.33 apiece — equal to 18.6% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $2,472,600 in July 2026 — 55.8% of unit volume and 36.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Personal Misting Fan' on Amazon
July 2026
Is 55.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B0F43SPZCY
Portable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
20K
▼ 50.0%vs. prior month
$365K
latest month
12-month trend
B0GHXQJY1L
Portable Handheld Turbo Fan - 5 Speed Mini Personal Fan with Strong Airflow, Foldable 3 in 1 Rechargeable Battery Operated Trave Essentials Hand Fans for Indoor/Outdoor Use, Black
10K
▲ 0.0%vs. prior month
$141.5K
latest month
12-month trend
B0CRDT715R
JISULIFE Portable Handheld Fan Life7: 3-in-1 Hand, Desk & Neck Fan-Black | 19.5H Max Cooling, 5-Speed, LED Display, 5000mAh Rechargeable,USB Foldable Fan for Travel/Concerts/Cruise/Sports Events/Gifts
10K
▲ 0.0%vs. prior month
$244.3K
latest month
12-month trend
B0D97YVVQ2
PlayHot Portable Handheld Turbo Fan, Travel Essentials, Gifts for Women/Men | 5-Speed, Up to 12H, 10m/s Airflow, USB-C Rechargeable, LED Display, 3-in-1 Foldable Personal Fan for Cruise, Beach, Vacation
10K
▲ 0.0%vs. prior month
$180.8K
latest month
12-month trend
B0FG2WDNWL
PlayHot Portable Handheld Cooling Fan, Travel Essentials, Gifts for Women | Instant Cooling, 10m/s Airflow, 5-Speed, 10H Max, USB-C Rechargeable, LED Display, 3-in-1 Foldable for Cruise, Beach Vacation
10K
▲ 0.0%vs. prior month
$199.3K
latest month
12-month trend
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Best Personal Misting Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JISULIFE is the best-performing personal misting fan brand in July 2026, moving 60,000 units across 2 ASINs for 40.0% of Top 10 volume. PlayHot follows with 30,000 units (20.0%), ahead of Bearwind on 20,000 units (13.3%).
With 6 brands splitting the Top 10 and 73.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.99 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JISULIFE
2 ASINs in Top 10
40.0%
Units
60K
Revenue
$878.8K
Avg. price
$18.51
B07QK9C9KT
$12.33·★4.6·78.5K revsJISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
Units sold50KB0CRDT715R
$24.69·★4.5·5.2K revsJISULIFE Portable Handheld Fan Life7: 3-in-1 Hand, Desk & Neck Fan-Black | 19.5H Max Cooling, 5-Speed, LED Display, 5000mAh Rechargeable,USB Foldable Fan for Travel/Concerts/Cruise/Sports Events/Gifts
Units sold10K
PlayHot
3 ASINs in Top 10
20.0%
Units
30K
Revenue
$562.6K
Avg. price
$17.99
B0D97YVVQ2
$16.98·★4.4·10.5K revsPlayHot Portable Handheld Turbo Fan, Travel Essentials, Gifts for Women/Men | 5-Speed, Up to 12H, 10m/s Airflow, USB-C Rechargeable, LED Display, 3-in-1 Foldable Personal Fan for Cruise, Beach, Vacation
Units sold10KB0FG2WDNWL
$19.99·★4.2·1.5K revsPlayHot Portable Handheld Cooling Fan, Travel Essentials, Gifts for Women | Instant Cooling, 10m/s Airflow, 5-Speed, 10H Max, USB-C Rechargeable, LED Display, 3-in-1 Foldable for Cruise, Beach Vacation
Units sold10KB0DHVHCWQG
$16.99·★4.4·10.5K revsPlayHot Portable Handheld Turbo Fan, Travel Essentials, Gifts for Women/Men | 5-Speed, Up to 12H, 10m/s Airflow, USB-C Rechargeable, LED Display, 3-in-1 Foldable Personal Fan for Cruise, Beach, Vacation
Units sold10K
Bearwind
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$365K
Avg. price
$18.99
B0F43SPZCY
$18.99·★4.6·3.8K revsPortable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
Units sold20K
Trending Personal Misting Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DHVHCWQG booked 10K units at $16.99, with ▲ 11.1% MoM change. On the growth side, B00ATSJQ2Q leads positive momentum with ▲ 500.0% MoM growth on 3K units, with B0CJQRJ16C close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHVHCWQG
PlayHot Portable Handheld Turbo Fan, Travel Essentials, Gifts for Women/Men | 5-Speed, Up to 12H, 10m/s Airflow, USB-C Rechargeable, LED Display, 3-in-1 Foldable Personal Fan for Cruise, Beach, Vacation
Price
$16.99
Rating
4.4
Reviews
10.5K
Latest month sales
B00ATSJQ2Q
O2COOL Deluxe Handheld Misting Fan Battery Powered Grey | Yes
Price
$13.99
Rating
4.0
Reviews
4.2K
Latest month sales
B0CJQRJ16C
HandFan 5200mAh Upgraded Handheld Misting Fan, Portable Mister Fan Rechargeable, Spray Water Mist Fans, Electric Hand Cooling Ice Fans for Summer Beach Travel Concerts, Gifts for Women(Royal Blue)
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.5
Reviews
1K
Latest month sales
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