Small Window Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Small Window Fan sales on Amazon US totaled 318,900 units in July 2026 (▲ 3.8% vs. the prior month), generating an estimated $8,710,314 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.4% of unit volume and 51.2% of revenue, while a typical listing is priced at $34.98. The keyword itself pulled 15,109 Amazon queries over the same period (▼ 22.5% MoM).
Zooming out to the 12-month window ending July 2026, the small window fan Top 50 moved 1,752,750 units and $46,892,682 in cumulative sales — an average of 146,063 units and $3,907,723 per month. Monthly throughput topped out at 318,900 units in July 2026 and dipped to 58,650 in January 2026, leaving the latest reading 48.8% higher than August 2025.
Small Window Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
318.9K
▲ 3.8% MoM
Monthly Revenue 2026/07
$8.7M
▲ 4.7% MoM
Top 10 Market Share 2026/07
62.4%
Small Window Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold small window fan listing on Amazon US in July 2026 is ASIN B001R1RXUG (Brand: Honeywell), which sold 90,000 units at $18.79 apiece — equal to 28.2% of every unit tracked in this report and 4.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 199,000 units and $4,460,360 in July 2026 — 62.4% of unit volume and 51.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Small Window Fan' on Amazon
July 2026
Is 62.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001R1RXUG
Honeywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900
90K
▲ 12.5%vs. prior month
$1.5M
latest month
12-month trend
B082MY2MX3
Amazon Basics Air Circulator Desk Fan for Bedroom, Home and Office, 90-Degree Tilt Head, 3 Speed Settings, Cooling, 35 Watts, Black, 11.1"W x 6.3"D x 10.9"H
20K
▲ 100.0%vs. prior month
$361.8K
latest month
12-month trend
B0BSH75KZ3
DREO Fan for Bedroom, 12 Inches, 70ft Powerful Airflow, 25db Quiet Table Air Circulator Fans for Whole Room, 120° Adjustable Tilt, 3 Speeds, Desktop Fan for Home, Office, Kitchen
20K
▲ 100.0%vs. prior month
$817.6K
latest month
12-month trend
B001R1Q2C6
Honeywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, White, HT-904
10K
▼ 66.7%vs. prior month
$166K
latest month
12-month trend
B08XKC9K14
Amazon Basics 3-Speed Box Fan for Bedroom, Portable with Carry Handle, Powerful Airflow, 5 Blades, Lightweight Design, 67 Watts, 20-Inch, Black, 6.8"D x 20.86"W x 21.33"H
10K
▲ 0.0%vs. prior month
$343K
latest month
12-month trend
B0D3LXXH1K
TriPole USB Desk Fan Small Portable, 360° Rotation Quiet Mini Personal Fan | Black, 3 Speeds Plug In USB Fan, Desk Fans Small Quiet, 4.9ft Cable, Strong Breeze for Desktop Bedroom Office Table Travel
10K
▲ 0.0%vs. prior month
$70.1K
latest month
12-month trend
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Best Small Window Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Honeywell is the best-performing small window fan brand in July 2026, moving 109,000 units across 3 ASINs for 54.8% of Top 10 volume. Amazon Basics follows with 30,000 units (15.1%), ahead of DREO on 20,000 units (10.1%).
With 7 brands splitting the Top 10 and 79.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.95 to $39.87, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Honeywell
3 ASINs in Top 10
54.8%
Units
109K
Revenue
$1.9M
Avg. price
$21.95
B001R1RXUG
$18.79·★4.6·130.9K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900
Units sold90KB001R1Q2C6
$19.99·★4.6·29.6K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, White, HT-904
Units sold10KB00YU1O15U
$27.06·★4.3·24.2K revsHoneywell QuietSet Personal Table Fan, Oscillating Personal Desk Fan For Bedroom with Quiet Operation, 4 Levels of Power and Sound, Black, HTF210B
Units sold9K
Amazon Basics
2 ASINs in Top 10
15.1%
Units
30K
Revenue
$704.8K
Avg. price
$23.66
B082MY2MX3
$15.97·★4.3·72.5K revsAmazon Basics Air Circulator Desk Fan for Bedroom, Home and Office, 90-Degree Tilt Head, 3 Speed Settings, Cooling, 35 Watts, Black, 11.1"W x 6.3"D x 10.9"H
Units sold20KB08XKC9K14
$31.36·★4.1·5.7K revsAmazon Basics 3-Speed Box Fan for Bedroom, Portable with Carry Handle, Powerful Airflow, 5 Blades, Lightweight Design, 67 Watts, 20-Inch, Black, 6.8"D x 20.86"W x 21.33"H
Units sold10K
DREO
1 ASIN in Top 10
10.1%
Units
20K
Revenue
$817.6K
Avg. price
$39.87
B0BSH75KZ3
$39.87·★4.6·9.8K revsDREO Fan for Bedroom, 12 Inches, 70ft Powerful Airflow, 25db Quiet Table Air Circulator Fans for Whole Room, 120° Adjustable Tilt, 3 Speeds, Desktop Fan for Home, Office, Kitchen
Units sold20K
Trending Small Window Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00YU1O15U booked 9K units at $27.06, with ▲ 125.0% MoM change. On the growth side, B0854FY793 leads positive momentum with ▲ 900.0% MoM growth on 4K units, with B0G6L6BZ6Y close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00YU1O15U
Honeywell QuietSet Personal Table Fan, Oscillating Personal Desk Fan For Bedroom with Quiet Operation, 4 Levels of Power and Sound, Black, HTF210B
Price
$27.06
Rating
4.3
Reviews
24.2K
Latest month sales
B0854FY793
Genesis 20" Box Fan, 3 Settings, Max Cooling Technology, Carry Handle, White (G20BOX-WHT)
Price
$39.02
Rating
4.4
Reviews
6.2K
Latest month sales
B0G6L6BZ6Y
8000mAh Portable Travel Fan,7in 28hrs Ultra-Thin Desk Fan | USB Rechargeable Fan,1.65in Ultra-Thin,<42dB,with Timer,Light&Digital Display,Battery Powered Fan for Sleeping Hotel Cruise
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.5
Reviews
233
Latest month sales
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