Personal Item Backpack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Personal Item Backpack sales on Amazon US totaled 133,100 units in July 2026 (▲ 40.8% vs. the prior month), generating an estimated $4,292,403 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.4% of unit volume and 78.5% of revenue, while a typical listing is priced at $32.75. The keyword itself pulled 22,528 Amazon queries over the same period (▼ 20.8% MoM).
Zooming out to the 12-month window ending July 2026, the personal item backpack Top 50 moved 1,023,600 units and $30,712,798 in cumulative sales — an average of 85,300 units and $2,559,400 per month. Monthly throughput topped out at 142,450 units in August 2025 and dipped to 47,050 in May 2026, leaving the latest reading 6.6% lower than August 2025.
Personal Item Backpack Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
133.1K
▲ 40.8% MoM
Monthly Revenue 2026/07
$4.3M
▲ 42.6% MoM
Top 10 Market Share 2026/07
80.4%
Personal Item Backpack Market Share & Sales Concentration on Amazon US — July 2026
The most-sold personal item backpack listing on Amazon US in July 2026 is ASIN B0007QCQGI (Brand: JanSport), which sold 30,000 units at $39.31 apiece — equal to 22.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 107,000 units and $3,368,520 in July 2026 — 80.4% of unit volume and 78.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Personal Item Backpack' on Amazon
July 2026
Is 80.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0007QCQGI
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
30K
▲ 650.0%vs. prior month
$1.1M
latest month
12-month trend
B01A6BPAN4
JanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
20K
▲ 566.7%vs. prior month
$1M
latest month
12-month trend
B0D2Q61QF4
ZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag
10K
▲ 100.0%vs. prior month
$162.9K
latest month
12-month trend
B06XZTZ7GB
MATEIN Travel Laptop Backpack, 15.6 Inch College School Computer Bag, Grey | Slim Sturdy Business Daypack, Anti Theft Bookbag, Water Resistant, Gift for Men & Women, Personal Item Bag, Mochilas
10K
▲ 25.0%vs. prior month
$192.2K
latest month
12-month trend
B07V4R4Z77
SHRRADOO Extra Large Travel Laptop Backpack for Men, Work College Backpacks | Fit 17 Inch Laptops, with Combination Lock, Carry On Flight Approved, Men Women Business Backpack,Bookbag School Backpack
10K
▲ 11.1%vs. prior month
$277.1K
latest month
12-month trend
B09MQWWP87
Taygeer Travel Backpack for Women, TSA Carry On Backpack Flight Approved | 15.6inch Laptop Mochila with Water Bottle Pocket & Shoe Pouch, Nurse Bag Casual Daypack for Weekender Business Hiking, Pink
10K
▲ 0.0%vs. prior month
$199.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Personal Item Backpack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JanSport is the best-performing personal item backpack brand in July 2026, moving 50,000 units across 2 ASINs for 46.7% of Top 10 volume. Taygeer follows with 14,000 units (13.1%), ahead of ZORFIN on 10,000 units (9.3%).
With 8 brands splitting the Top 10 and 69.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.99 to $43.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JanSport
2 ASINs in Top 10
46.7%
Units
50K
Revenue
$2.1M
Avg. price
$43.66
B0007QCQGI
$39.31·★4.6·45K revsJanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Units sold30KB01A6BPAN4
$48.00·★4.7·15.2K revsJanSport Cool Backpack, with 15-inch Laptop Sleeve - Large Computer Bag Rucksack with 2 Compartments, Ergonomic Straps, Black
Units sold20K
Taygeer
2 ASINs in Top 10
13.1%
Units
14K
Revenue
$279.9K
Avg. price
$18.98
B09MQWWP87
$17.97·★4.7·29.8K revsTaygeer Travel Backpack for Women, TSA Carry On Backpack Flight Approved | 15.6inch Laptop Mochila with Water Bottle Pocket & Shoe Pouch, Nurse Bag Casual Daypack for Weekender Business Hiking, Pink
Units sold10KB0FPX2T3R9
$19.99·★4.7·452 revsTaygeer Travel Backpack for Women, Travel Personal Item Bag with Shoe Pouch
Units sold4K
ZORFIN
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$162.9K
Avg. price
$16.99
B0D2Q61QF4
$16.99·★4.6·4.2K revsZORFIN 26L Black Backpack for College, and Travel: Water Resistant Bookbag
Units sold10K
Trending Personal Item Backpack Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FPX2T3R9 booked 4K units at $19.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FPX2T3R9
Taygeer Travel Backpack for Women, Travel Personal Item Bag with Shoe Pouch
Price
$19.99
Rating
4.7
Reviews
452
Latest month sales
B0F84YCJ6Q
Uselike Travel Backpack for Women, 15.6 Inch Laptop Backpack, Quilted College Bookbag, Cute Work Backpacks, Water Resistant (Sage Green)
Price
$32.99
Rating
4.5
Reviews
823
Latest month sales
B0FSLB42V3
LOVEVOOK LOVEVOOK Laptop Backpack for Women with Giant Tumbler Holder Pocket,15.6 inch Waterproof Travel Backpack Purse Computer Laptop Bag,Professional Work College Nurse Teacher Backpack Casual Daypack,Black
Unlock to view ASIN details and product titles
Price
$28.14
Rating
4.7
Reviews
22K
Latest month sales
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