Personal Blender Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Personal Blender sales on Amazon US totaled 137,500 units in July 2026 (▼ 22.5% vs. the prior month), generating an estimated $9,272,845 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.1% of unit volume and 70.0% of revenue, while a typical listing is priced at $63.55. The keyword itself pulled 41,251 Amazon queries over the same period (▲ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the personal blender Top 50 moved 1,595,000 units and $108,033,258 in cumulative sales — an average of 132,917 units and $9,002,772 per month. Monthly throughput topped out at 224,800 units in November 2025 and dipped to 76,600 in May 2026, leaving the latest reading 20.4% higher than August 2025.
Personal Blender Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
137.5K
▼ 22.5% MoM
Monthly Revenue 2026/07
$9.3M
▼ 27.6% MoM
Top 10 Market Share 2026/07
69.1%
Personal Blender Market Share & Sales Concentration on Amazon US — July 2026
The most-sold personal blender listing on Amazon US in July 2026 is ASIN B07CTBHQZK (Brand: NutriBullet), which sold 20,000 units at $49.98 apiece — equal to 14.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 95,000 units and $6,494,220 in July 2026 — 69.1% of unit volume and 70.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Personal Blender' on Amazon
July 2026
Is 69.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07CTBHQZK
NutriBullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
20K
▲ 100.0%vs. prior month
$1M
latest month
12-month trend
B012T634SM
Magic Bullet Blender, Small, Silver, 11 Piece Set
10K
▼ 50.0%vs. prior month
$348.2K
latest month
12-month trend
B01FHOWYA2
Ninja Fit Compact Personal Blender, 700W, (2) 16oz Cups, QB3001SS | 700-watt base blends smoothies, shakes & frozen drinks. (2) 16-oz to-go cups w/ spout lids. Dishwasher safe.
10K
▼ 50.0%vs. prior month
$585.4K
latest month
12-month trend
B08QXJ31WR
Ninja Nutri-Blender Pro with Auto iQ, 1100PW, (2) 24oz Cups, BN401 | 1100-peak-watt motor + 2 Auto-iQ programs for smoothies, salsa & dips. (2) 24-oz to-go cups. Dishwasher safe.
10K
▲ 0.0%vs. prior month
$815.9K
latest month
12-month trend
B00939I7EK
Ninja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
10K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B0GH8PVFHS
Ninja UltraCrush Professional Blender, 1000W, 72oz Pitcher, 3 Speeds, BP201 | 1000W Total Crushing blades power through ice & fruit. XL 72-oz pitcher, 3 manual speeds plus pulse. Dishwasher safe.
9K
▲ 80.0%vs. prior month
$754.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Personal Blender Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ninja is the best-performing personal blender brand in July 2026, moving 45,000 units across 5 ASINs for 47.4% of Top 10 volume. NutriBullet follows with 27,000 units (28.4%), ahead of Ganiza on 13,000 units (13.7%).
With 4 brands splitting the Top 10 and 89.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $32.48 to $92.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ninja
5 ASINs in Top 10
47.4%
Units
45K
Revenue
$4.1M
Avg. price
$92.98
B01FHOWYA2
$54.99·★4.7·42.2K revsNinja Fit Compact Personal Blender, 700W, (2) 16oz Cups, QB3001SS | 700-watt base blends smoothies, shakes & frozen drinks. (2) 16-oz to-go cups w/ spout lids. Dishwasher safe.
Units sold10KB08QXJ31WR
$79.97·★4.6·11.7K revsNinja Nutri-Blender Pro with Auto iQ, 1100PW, (2) 24oz Cups, BN401 | 1100-peak-watt motor + 2 Auto-iQ programs for smoothies, salsa & dips. (2) 24-oz to-go cups. Dishwasher safe.
Units sold10KB00939I7EK
$159.99·★4.7·42.9K revsNinja Mega Kitchen System, 1500W, 72oz Pitcher, 8-Cup, Black, BL770 | 1500W all-in-one blends smoothies, processes salsa & dough. 72-oz pitcher, 8-cup processor bowl, (2) 16-oz cups.
Units sold10KB0GH8PVFHS
$79.97·★4.6·311 revsNinja UltraCrush Professional Blender, 1000W, 72oz Pitcher, 3 Speeds, BP201 | 1000W Total Crushing blades power through ice & fruit. XL 72-oz pitcher, 3 manual speeds plus pulse. Dishwasher safe.
Units sold9KB08QZWDLP4
$89.99·★4.6·5.9K revsNinja Nutri-Plus Personal Blender, 900PW, (3) 20oz Cups, Silver, BN301 | 900-peak-watt push-to-blend motor for smoothies & sauces. (3) 20-oz cups, 2 spout lids & storage lid. Dishwasher safe.
Units sold6K
NutriBullet
2 ASINs in Top 10
28.4%
Units
27K
Revenue
$1.6M
Avg. price
$69.98
B07CTBHQZK
$49.98·★4.6·49.7K revsNutriBullet Personal Blender, Shakes, Smoothies, Food Prep, and Frozen Blending, 24 Ounces, 600 Watt, Dark Gray, NBR-0601WM
Units sold20KB0BRDJ28B7
$89.99·★4.5·10.6K revsNutriBullet Full-Size Blender Combo, Single-Serve & Large Capacity, 1200W, 64oz Pitcher, 32oz Cup, Extractor Blade, 3-Speed, Pulse, Smoothies, Soups, Sauces, Easy Cleaning, Dark Gray, NBF50500
Units sold7K
Ganiza
2 ASINs in Top 10
13.7%
Units
13K
Revenue
$418.2K
Avg. price
$32.48
B0DJM4QW9B
$29.97·★4.3·3.4K revsGaniza Smoothie Blender, 14Pcs Portable Personal Blender Shakes & Smoothies | With 3 Portable Cups (1*24oz & 2*17oz), Peak Power 900W Single Serve Smoothie Maker for Kitchen, BPA-Free, Nutritious Recipe
Units sold8KB0CCDG91CS
$34.99·★4.4·6.3K revsGaniza Smoothie Blender, 900W Blenders Shakes and Smoothies | 15-Piece Personal Blender and Grinder Combo for Kitchen, Smoothies Maker with 4 BPA-Free Portable Cup, Nutritious Recipe
Units sold5K
Trending Personal Blender Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GH8PVFHS booked 9K units at $79.97, with ▲ 80.0% MoM change. On the growth side, B0GX29WZFB leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GH8PVFHS
Ninja UltraCrush Professional Blender, 1000W, 72oz Pitcher, 3 Speeds, BP201 | 1000W Total Crushing blades power through ice & fruit. XL 72-oz pitcher, 3 manual speeds plus pulse. Dishwasher safe.
Price
$79.97
Rating
4.6
Reviews
311
Latest month sales
B0CCDG91CS
Ganiza Smoothie Blender, 900W Blenders Shakes and Smoothies | 15-Piece Personal Blender and Grinder Combo for Kitchen, Smoothies Maker with 4 BPA-Free Portable Cup, Nutritious Recipe
Price
$34.99
Rating
4.4
Reviews
6.3K
Latest month sales
B0GX29WZFB
Ninja Blast Max Portable Blender, Twist & Go, 22oz, Pink, BC251PK1 | Twist & Go removable 22-oz vessel. Auto-iQ Crush & Smoothie programs, cordless. Dishwasher safe, leakproof lid.
Unlock to view ASIN details and product titles
Price
$69.99
Rating
4.2
Reviews
2.9K
Latest month sales
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