Permanent Hair Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Permanent Hair Dye sales on Amazon US totaled 196,000 units in July 2026 (▼ 2.5% vs. the prior month), generating an estimated $2,569,240 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.3% of unit volume and 36.6% of revenue, while a typical listing is priced at $13.53. The keyword itself pulled 20,955 Amazon queries over the same period (▲ 18.8% MoM).
Zooming out to the 12-month window ending July 2026, the permanent hair dye Top 50 moved 2,005,900 units and $25,904,065 in cumulative sales — an average of 167,158 units and $2,158,672 per month. Monthly throughput topped out at 201,000 units in June 2026 and dipped to 106,200 in May 2026, leaving the latest reading 34.3% higher than August 2025.
Permanent Hair Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
196K
▼ 2.5% MoM
Monthly Revenue 2026/07
$2.6M
▼ 1.2% MoM
Top 10 Market Share 2026/07
41.3%
Permanent Hair Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold permanent hair dye listing on Amazon US in July 2026 is ASIN B07M8Q6237 (Brand: COLORCHARM), which sold 10,000 units at $6.39 apiece — equal to 5.1% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 81,000 units and $940,980 in July 2026 — 41.3% of unit volume and 36.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Permanent Hair Dye' on Amazon
July 2026
Is 41.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07M8Q6237
COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B07FL94PMM
Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
9K
▼ 10.0%vs. prior month
$71.6K
latest month
12-month trend
B0BZ45SNLR
Bablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.
9K
▼ 10.0%vs. prior month
$196.7K
latest month
12-month trend
B084W2WS8V
L'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
9K
▼ 10.0%vs. prior month
$114.9K
latest month
12-month trend
B0B3KV8N9C
COLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting | Gray Coverage, Blending, and Rich Multi-Dimensional End Results | Vegan | Various Sizes
8K
▲ 14.3%vs. prior month
$74.2K
latest month
12-month trend
B000GCY0HG
Just For Men Mustache & Beard multiple uses Beard Coloring for Gray Hair with Brush, Keratin Biotin Aloe and Coconut Oil for Healthy Facial Hair Medium-Dark Brown, M-40, Pack of 1 (Packaging May Vary)
8K
▲ 0.0%vs. prior month
$94.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Permanent Hair Dye Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COLORCHARM is the best-performing permanent hair dye brand in July 2026, moving 18,000 units across 2 ASINs for 22.2% of Top 10 volume. L'Oreal Paris follows with 15,000 units (18.5%), ahead of Just for Men on 14,000 units (17.3%).
Volume is spread across 7 brands, with the top three holding 58.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.02 to $12.26, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COLORCHARM
2 ASINs in Top 10
22.2%
Units
18K
Revenue
$154.1K
Avg. price
$8.02
B07M8Q6237
$6.39·★4.6·9.3K revsCOLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
Units sold10KB0B3KV8N9C
$9.65·★4.7·5.8K revsCOLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting | Gray Coverage, Blending, and Rich Multi-Dimensional End Results | Vegan | Various Sizes
Units sold8K
L'Oreal Paris
2 ASINs in Top 10
18.5%
Units
15K
Revenue
$186.8K
Avg. price
$12.26
B084W2WS8V
$12.55·★4.5·6.6K revsL'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
Units sold9KB004INIW1Y
$11.97·★4.6·6.1K revsL'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary)
Units sold6K
Just for Men
2 ASINs in Top 10
17.3%
Units
14K
Revenue
$165.9K
Avg. price
$11.43
B000GCY0HG
$11.97·★4.6·4.1K revsJust For Men Mustache & Beard multiple uses Beard Coloring for Gray Hair with Brush, Keratin Biotin Aloe and Coconut Oil for Healthy Facial Hair Medium-Dark Brown, M-40, Pack of 1 (Packaging May Vary)
Units sold8KB002ED3IP0
$10.88·★4.6·8.9K revsJUST FOR MEN Mustache & Beard Dye, Keratin, Black M-60 (1 Pack) | Mustache & Beard color black designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Units sold6K
Trending Permanent Hair Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B004INIW1Y booked 6K units at $11.97, with ▲ 20.0% MoM change. On the growth side, B0F336CMMW leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B07K45PS19 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004INIW1Y
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary)
Price
$11.97
Rating
4.6
Reviews
6.1K
Latest month sales
B0F336CMMW
Polar Hair Dye Shampoo | Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
2.9
Reviews
2K
Latest month sales
B07K45PS19
iroiro Premium Natural Semi-Permanent Hair Color 310 Neon Pink (4oz)
Unlock to view ASIN details and product titles
Price
$12.95
Rating
4.5
Reviews
1.8K
Latest month sales
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