Peppermint Candy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Peppermint Candy sales on Amazon US totaled 177,200 units in July 2026 (▼ 0.9% vs. the prior month), generating an estimated $2,453,225 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.0% of unit volume and 65.6% of revenue, while a typical listing is priced at $15.20. The keyword itself pulled 39,270 Amazon queries over the same period (▲ 21.8% MoM).
Zooming out to the 12-month window ending July 2026, the peppermint candy Top 50 moved 1,997,600 units and $29,803,279 in cumulative sales — an average of 166,467 units and $2,483,607 per month. Monthly throughput topped out at 184,700 units in April 2026 and dipped to 114,650 in May 2026, leaving the latest reading 27.1% higher than August 2025.
Peppermint Candy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
177.2K
▼ 0.9% MoM
Monthly Revenue 2026/07
$2.5M
▼ 5.1% MoM
Top 10 Market Share 2026/07
70.0%
Peppermint Candy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold peppermint candy listing on Amazon US in July 2026 is ASIN B09VRMKTH4 (Brand: Life Savers), which sold 50,000 units at $12.49 apiece — equal to 28.2% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 124,000 units and $1,609,370 in July 2026 — 70.0% of unit volume and 65.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Peppermint Candy' on Amazon
July 2026
Is 70.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09VRMKTH4
LIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
50K
▲ 0.0%vs. prior month
$450.5K
latest month
12-month trend
B09VRGNNWJ
LIFE SAVERS Pep O Mint Hard Candy, Individually Wrapped, Party Size, 2.8 lb | Peppermint hard candy individually wrapped in a bulk bag, for office sharing, movie nights and on the go, breath mints, party
10K
▲ 0.0%vs. prior month
$98.4K
latest month
12-month trend
B00DY5ZN7S
Altoids Peppermint Breath Mint Tins, 3.52 Oz (Pack of 2)
10K
▲ 0.0%vs. prior month
$60.8K
latest month
12-month trend
B00JZLX390
Altoids Arctic Peppermint Breath Mints Hard Candy Bulk, 1.2 oz Tin (Pack of 8)
10K
▲ 0.0%vs. prior month
$213.3K
latest month
12-month trend
B000FKQD5G
Altoids Classic Peppermint Breath Mints, 1.76 Ounce (Pack of 12)
9K
▼ 10.0%vs. prior month
$267.5K
latest month
12-month trend
B01E7AI6LI
Brach's Sweet Stripes Soft Peppermint Candy, Individually Wrapped, 350 Ct | Melt-away soft peppermint mints, red & white, real peppermint oil, individually wrapped, party, candy dish
8K
▲ 14.3%vs. prior month
$112.2K
latest month
12-month trend
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Best Peppermint Candy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Life Savers is the best-performing peppermint candy brand in July 2026, moving 68,000 units across 3 ASINs for 54.8% of Top 10 volume. Altoids follows with 29,000 units (23.4%), ahead of Brach's on 16,000 units (12.9%).
With 5 brands splitting the Top 10 and 91.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.32 to $19.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Life Savers
3 ASINs in Top 10
54.8%
Units
68K
Revenue
$588.7K
Avg. price
$10.32
B09VRMKTH4
$12.49·★4.8·11.3K revsLIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
Units sold50KB09VRGNNWJ
$13.97·★4.8·3.9K revsLIFE SAVERS Pep O Mint Hard Candy, Individually Wrapped, Party Size, 2.8 lb | Peppermint hard candy individually wrapped in a bulk bag, for office sharing, movie nights and on the go, breath mints, party
Units sold10KB09VRLBQ5Y
$4.49·★4.8·2.3K revsLIFE SAVERS Pep O Mint Breath Mints Hard Candy, Sharing Size, 13 oz Bag | Peppermint hard candy individually wrapped, great for the desk drawer, commutes, office candy bowls, road trip, game night
Units sold8K
Altoids
3 ASINs in Top 10
23.4%
Units
29K
Revenue
$541.6K
Avg. price
$19.96
B00DY5ZN7S
$5.92·★4.8·4.6K revsAltoids Peppermint Breath Mint Tins, 3.52 Oz (Pack of 2)
Units sold10KB00JZLX390
$23.97·★4.8·9.5K revsAltoids Arctic Peppermint Breath Mints Hard Candy Bulk, 1.2 oz Tin (Pack of 8)
Units sold10KB000FKQD5G
$29.99·★4.8·9.7K revsAltoids Classic Peppermint Breath Mints, 1.76 Ounce (Pack of 12)
Units sold9K
Brach's
2 ASINs in Top 10
12.9%
Units
16K
Revenue
$274.7K
Avg. price
$16.95
B01E7AI6LI
$13.90·★4.7·27.6K revsBrach's Sweet Stripes Soft Peppermint Candy, Individually Wrapped, 350 Ct | Melt-away soft peppermint mints, red & white, real peppermint oil, individually wrapped, party, candy dish
Units sold8KB09MSL2TZS
$19.99·★4.8·4.4K revsBrach's Star Brites, Peppermint, Individually Wrapped, Made with Real Peppermint Oil, 64oz | Classic red & white peppermint hard candy, real peppermint oil, individually wrapped, bulk, after-dinner, party
Units sold8K
Trending Peppermint Candy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FTZMP2LJ booked 6K units at $14.92, with ▲ 50.0% MoM change. On the growth side, B0G2TGT62B leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FTZMP2LJ
YORK Dark Chocolate Peppermint Patties, Candy Bulk Party Pack, 29.2 oz
Price
$14.92
Rating
4.7
Reviews
20.6K
Latest month sales
B0GXBXW367
Red Bird Soft Peppermint Candy Mint Puffs, No Red Dye, 52 oz tub | Individually Wrapped, Top 9 Allergen Free, No High Fructose Corn Syrup
Price
$22.99
Rating
4.7
Reviews
6K
Latest month sales
B0G2TGT62B
Soft Peppermint Puffs, 360 Individually Wrapped Soft Mints, 4 lb Bulk Bag | Peppermint Candy for Office Candy Bowl, Parties, Coffee Breaks; Bulk Peppermints, Mint Candy, Freshens Breath After Meals
Unlock to view ASIN details and product titles
Price
$26.49
Rating
4.4
Reviews
115
Latest month sales
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