Pea Protein Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pea Protein sales on Amazon US totaled 237,800 units in July 2026 (▼ 19.4% vs. the prior month), generating an estimated $7,781,670 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.0% of unit volume and 65.1% of revenue, while a typical listing is priced at $36.73. The keyword itself pulled 18,130 Amazon queries over the same period (▲ 3.2% MoM).
Zooming out to the 12-month window ending July 2026, the pea protein Top 50 moved 2,765,450 units and $88,319,315 in cumulative sales — an average of 230,454 units and $7,359,943 per month. Monthly throughput topped out at 295,200 units in June 2026 and dipped to 132,850 in May 2026, leaving the latest reading 4.2% lower than August 2025.
Pea Protein Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
237.8K
▼ 19.4% MoM
Monthly Revenue 2026/07
$7.8M
▼ 19.5% MoM
Top 10 Market Share 2026/07
69.0%
Pea Protein Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pea protein listing on Amazon US in July 2026 is ASIN B00J074W7Q (Brand: Orgain), which sold 60,000 units at $31.98 apiece — equal to 25.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 164,000 units and $5,065,850 in July 2026 — 69.0% of unit volume and 65.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pea Protein' on Amazon
July 2026
Is 69.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B07PXNNFGT
Orgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
20K
▼ 33.3%vs. prior month
$678.8K
latest month
12-month trend
B0DDQHLWFN
Truvani Organic Plant Based Protein Powder | Vanilla | 18 Servings | Vegan | 20g Pea Protein | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
10K
▼ 50.0%vs. prior month
$439.2K
latest month
12-month trend
B01FNVHGHK
Orgain Organic Vegan Protein Powder, Natural Unsweetened - 21g of Unflavored Plant Protein, 4g Prebiotic Fiber, Low Net Carbs, No Added Sugar, Non-GMO, for Shakes & Recipes, 1.59 lb
9K
▼ 10.0%vs. prior month
$242.9K
latest month
12-month trend
B0DHW7LV5R
Cheerios Protein Cereal, Cinnamon, 8g Protein, Family Size, 15 oz | Oat & Pea Protein Blend, Gluten Free, 12g Whole Grain, No Artificial Colors or Flavors
6K
▲ 20.0%vs. prior month
$29.4K
latest month
12-month trend
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Best Pea Protein Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orgain is the best-performing pea protein brand in July 2026, moving 138,000 units across 6 ASINs for 84.1% of Top 10 volume. Truvani follows with 10,000 units (6.1%), ahead of Cheerios on 6,000 units (3.7%).
With 5 brands splitting the Top 10 and 93.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.97 to $44.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orgain
6 ASINs in Top 10
84.1%
Units
138K
Revenue
$4.1M
Avg. price
$29.84
B00J074W7Q
$31.98·★4.5·62.2K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
Units sold40KB07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20KB01FNVHGHK
$26.99·★4.3·7.8K revsOrgain Organic Vegan Protein Powder, Natural Unsweetened - 21g of Unflavored Plant Protein, 4g Prebiotic Fiber, Low Net Carbs, No Added Sugar, Non-GMO, for Shakes & Recipes, 1.59 lb
Units sold9KB085B58NB4
$33.99·★4.4·2.6K revsOrgain Organic Vegan 30g High Protein Powder, Vanilla, 2.01 lb | Plant based, 9g EAAs + BCAAs, 4g prebiotic fiber, 1g sugar, pre-workout, muscle support & recovery, packaging may vary
Units sold5KB01BGQ1HMQ
$19.98·★4.5·5.9K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 1.02 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
Units sold4K
Truvani
1 ASIN in Top 10
6.1%
Units
10K
Revenue
$439.2K
Avg. price
$44.99
B0DDQHLWFN
$44.99·★4.2·1.5K revsTruvani Organic Plant Based Protein Powder | Vanilla | 18 Servings | Vegan | 20g Pea Protein | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Units sold10K
Cheerios
1 ASIN in Top 10
3.7%
Units
6K
Revenue
$29.4K
Avg. price
$4.97
B0DHW7LV5R
$4.97·★4.5·1.4K revsCheerios Protein Cereal, Cinnamon, 8g Protein, Family Size, 15 oz | Oat & Pea Protein Blend, Gluten Free, 12g Whole Grain, No Artificial Colors or Flavors
Units sold6K
Trending Pea Protein Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DHW7LV5R booked 6K units at $4.97, with ▲ 20.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHW7LV5R
Cheerios Protein Cereal, Cinnamon, 8g Protein, Family Size, 15 oz | Oat & Pea Protein Blend, Gluten Free, 12g Whole Grain, No Artificial Colors or Flavors
Price
$4.97
Rating
4.5
Reviews
1.4K
Latest month sales
B00NBIUGA2
NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified, Plant Protein Powder, Easy to Digest - 76 Servings
Price
$57.99
Rating
4.2
Reviews
10.5K
Latest month sales
B01BGQ1HMQ
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 1.02 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
Unlock to view ASIN details and product titles
Price
$19.98
Rating
4.5
Reviews
5.9K
Latest month sales
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