Paw Paw Beauty Blender Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paw Paw Beauty Blender sales on Amazon US totaled 229,100 units in July 2026 (▼ 21.8% vs. the prior month), generating an estimated $1,929,365 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.1% of unit volume and 60.0% of revenue, while a typical listing is priced at $9.77. The keyword itself pulled 31,475 Amazon queries over the same period (▼ 27.2% MoM).
Zooming out to the 12-month window ending July 2026, the paw paw beauty blender Top 50 moved 3,047,000 units and $26,986,760 in cumulative sales — an average of 253,917 units and $2,248,897 per month. Monthly throughput topped out at 360,100 units in November 2025 and dipped to 145,100 in May 2026, leaving the latest reading 18.0% higher than August 2025.
Paw Paw Beauty Blender Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
229.1K
▼ 21.8% MoM
Monthly Revenue 2026/07
$1.9M
▼ 28.3% MoM
Top 10 Market Share 2026/07
61.1%
Paw Paw Beauty Blender Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paw paw beauty blender listing on Amazon US in July 2026 is ASIN B08GSTPT8Y (Brand: AOA STUDIO), which sold 40,000 units at $9.95 apiece — equal to 17.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $1,156,800 in July 2026 — 61.1% of unit volume and 60.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paw Paw Beauty Blender' on Amazon
July 2026
Is 61.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08GSTPT8Y
AOA STUDIO Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
40K
▼ 50.0%vs. prior month
$380K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B00EUBPHR6
Real Techniques Miracle Complexion Sponge | Makeup sponge for foundation, 3-point design, foundation applicator, latex-free beauty sponge
10K
▲ 0.0%vs. prior month
$41.2K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B01F36JEXE
BEAKEY Makeup Sponge Set, 5 Pack Foundation Beauty Sponges & Soft Blenders | Micro Porous Low Absorption, for Liquid Cream & Powder Application, Latex Free Vegan & Cruelty-Free, Reusable & Durable
10K
▲ 0.0%vs. prior month
$58.3K
latest month
12-month trend
B01JINOV5E
Real Techniques Miracle Complexion Sponge, 4 Pack, Makeup Blending Sponges | Makeup sponges for foundation, 3-point design, foundation applicator, latex-free beauty sponge
10K
▼ 50.0%vs. prior month
$137.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Paw Paw Beauty Blender Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AOA STUDIO is the best-performing paw paw beauty blender brand in July 2026, moving 40,000 units across 1 ASIN for 28.6% of Top 10 volume. BEAKEY follows with 30,000 units (21.4%), ahead of BS-MALL on 20,000 units (14.3%).
With 7 brands splitting the Top 10 and 64.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.54 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AOA STUDIO
1 ASIN in Top 10
28.6%
Units
40K
Revenue
$380K
Avg. price
$9.95
B08GSTPT8Y
$9.95·★4.8·22.9K revsAOA STUDIO Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Units sold40K
BEAKEY
3 ASINs in Top 10
21.4%
Units
30K
Revenue
$194.8K
Avg. price
$6.54
B01F36JBDM
$7.98·★4.5·83.7K revsBEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
Units sold10KB01F36JEXE
$5.66·★4.6·101.3K revsBEAKEY Makeup Sponge Set, 5 Pack Foundation Beauty Sponges & Soft Blenders | Micro Porous Low Absorption, for Liquid Cream & Powder Application, Latex Free Vegan & Cruelty-Free, Reusable & Durable
Units sold10KB09ZYGP147
$5.99·★4.8·5.2K revsBEAKEY Powder Puff, 12pcs Face Triangle Powder Puffs for Loose & Foundation | Black Velvet Makeup Puff for Contouring & Baking, Ultra-soft Cloud Kiss Makeup Tools for Setting, Reusable & Washable
Units sold10K
BS-MALL
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version | Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes
Units sold20K
Trending Paw Paw Beauty Blender Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GVG9YNNM leads positive momentum with ▲ 300.0% MoM growth on 800 units, with B0DZHGFPVW close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVG9YNNM
e.l.f. Bounce & Blur Pro Sponge | Multi-Use Makeup Blending Sponge for Cream, Liquid & Powder Formulas, Creates A Blurred Finish, Vegan & Cruelty-Free
Price
$6.00
Rating
4.8
Reviews
55
Latest month sales
B0DZHGFPVW
CARSLAN Makeup Blotting Paper with Powder, Keeps Makeup Fresh All Day | Black Magnet Blotting Sheet For Oily & Combination Skin, Compact with Puff & Mirror, 150 Sheets + 8 Refill Adhesive Pads
Price
$13.29
Rating
4.7
Reviews
451
Latest month sales
B0G4V8HXFX
Real Techniques Ultimate Multi Tasker Brush, Makeup Brush for Foundation | Airbrushed finish, dual-ended bronzer brush and blush brush for cheeks, angled and fluffy ends, UltraPlush bristles
Unlock to view ASIN details and product titles
Price
$7.10
Rating
4.6
Reviews
312
Latest month sales
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