Pastel Highlighters Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pastel Highlighters sales on Amazon US totaled 208,700 units in July 2026 (▲ 59.3% vs. the prior month), generating an estimated $1,818,866 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.9% of unit volume and 63.4% of revenue, while a typical listing is priced at $9.19. The keyword itself pulled 76,862 Amazon queries over the same period (▲ 75.9% MoM).
Zooming out to the 12-month window ending July 2026, the pastel highlighters Top 50 moved 1,786,050 units and $16,195,655 in cumulative sales — an average of 148,838 units and $1,349,638 per month. Monthly throughput topped out at 296,800 units in August 2025 and dipped to 61,950 in May 2026, leaving the latest reading 29.7% lower than August 2025.
Pastel Highlighters Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
208.7K
▲ 59.3% MoM
Monthly Revenue 2026/07
$1.8M
▲ 53.9% MoM
Top 10 Market Share 2026/07
60.9%
Pastel Highlighters Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pastel highlighters listing on Amazon US in July 2026 is ASIN B000J09CO6 (Brand: Paper Mate), which sold 30,000 units at $9.79 apiece — equal to 14.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 127,000 units and $1,153,220 in July 2026 — 60.9% of unit volume and 63.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pastel Highlighters' on Amazon
July 2026
Is 60.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B0C1HQZ4VY
Sharpie Pocket Highlighters, Chisel Tip, Assorted Colored Highlighters, Essential Teacher and Office Supplies, Classroom Must Haves, Smear-Resistant, 12-Pack
20K
▲ 100.0%vs. prior month
$138.8K
latest month
12-month trend
B002BA5WLE
Sharpie Tank Highlighters, Assorted Colors, Chisel Tip, Back to School Essentials, Teacher & Office Supplies, Smear-Resistant, 12-Pack
10K
▲ 400.0%vs. prior month
$50.7K
latest month
12-month trend
B0891Y35JM
BIC Brite Liner Grip Pastel Highlighter Set, Chisel Tip, 6-Count Pack | Assorted Pastel Colors, Ideal for Bullet Journaling and Note Taking | Soft Comfort Grip for Easy Use
10K
▲ 233.3%vs. prior month
$47.9K
latest month
12-month trend
B09Y2KJ2KX
Sharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
10K
▲ 0.0%vs. prior month
$115.4K
latest month
12-month trend
B0752WWCTN
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 15-Pk | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher & Office Supplies (78115)
10K
▲ 150.0%vs. prior month
$135.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pastel Highlighters Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing pastel highlighters brand in July 2026, moving 59,000 units across 5 ASINs for 46.5% of Top 10 volume. Paper Mate follows with 30,000 units (23.6%), ahead of BIC on 10,000 units (7.9%).
With 6 brands splitting the Top 10 and 78.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.99 to $12.30, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
5 ASINs in Top 10
46.5%
Units
59K
Revenue
$632.1K
Avg. price
$12.30
B0C1HQZ4VY
$6.94·★4.8·1.1K revsSharpie Pocket Highlighters, Chisel Tip, Assorted Colored Highlighters, Essential Teacher and Office Supplies, Classroom Must Haves, Smear-Resistant, 12-Pack
Units sold20KB002BA5WLE
$6.99·★4.8·20K revsSharpie Tank Highlighters, Assorted Colors, Chisel Tip, Back to School Essentials, Teacher & Office Supplies, Smear-Resistant, 12-Pack
Units sold10KB09Y2KJ2KX
$11.99·★4.6·3.5K revsSharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
Units sold10KB09TRZTG1T
$16.19·★4.8·16.4K revsSharpie Clear View Highlighters, With See-Through Chisel Tip, Assorted Colors, 12 Count - School, Teacher, Office Supplies
Units sold10KB09Y2KSBVZ
$19.39·★4.9·635 revsSharpie Tank Highlighters, Chisel Tip, 12 Assorted Fashion Colors, Value Pack, 36 Count - For Studying, Note-Taking, School, College, Office, Student & Teacher Supplies
Units sold9K
Paper Mate
1 ASIN in Top 10
23.6%
Units
30K
Revenue
$217.2K
Avg. price
$9.79
B000J09CO6
$9.79·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
Units sold30K
BIC
1 ASIN in Top 10
7.9%
Units
10K
Revenue
$47.9K
Avg. price
$4.99
B0891Y35JM
$4.99·★4.7·6.5K revsBIC Brite Liner Grip Pastel Highlighter Set, Chisel Tip, 6-Count Pack | Assorted Pastel Colors, Ideal for Bullet Journaling and Note Taking | Soft Comfort Grip for Easy Use
Units sold10K
Trending Pastel Highlighters Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B002BA5WLE booked 10K units at $6.99, with ▲ 400.0% MoM change. On the growth side, B0CCJ6JKNQ leads positive momentum with ▲ 900.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002BA5WLE
Sharpie Tank Highlighters, Assorted Colors, Chisel Tip, Back to School Essentials, Teacher & Office Supplies, Smear-Resistant, 12-Pack
Price
$6.99
Rating
4.8
Reviews
20K
Latest month sales
B09TRZTG1T
Sharpie Clear View Highlighters, With See-Through Chisel Tip, Assorted Colors, 12 Count - School, Teacher, Office Supplies
Price
$16.19
Rating
4.8
Reviews
16.4K
Latest month sales
B0CCJ6JKNQ
Taotree 12Pcs Aesthetic Cute Highlighters Assorted Colors, Back to School | Bible Highlighters and Pens No Bleed, Chisel Tip Pastel Markers Pens for Journaling, School Supplies, Office Desk Accessories
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.5
Reviews
2.4K
Latest month sales
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