Pasta De Dientes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pasta De Dientes sales on Amazon US totaled 1,657,000 units in July 2026 (▼ 7.4% vs. the prior month), generating an estimated $21,689,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.5% of unit volume and 41.2% of revenue, while a typical listing is priced at $13.33. The keyword itself pulled 15,985 Amazon queries over the same period (▲ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the pasta de dientes Top 50 moved 16,958,400 units and $223,664,816 in cumulative sales — an average of 1,413,200 units and $18,638,735 per month. Monthly throughput topped out at 1,790,000 units in June 2026 and dipped to 908,800 in May 2026, leaving the latest reading 26.1% higher than August 2025.
Pasta De Dientes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.7M
▼ 7.4% MoM
Monthly Revenue 2026/07
$21.7M
▼ 9.2% MoM
Top 10 Market Share 2026/07
46.5%
Pasta De Dientes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pasta de dientes listing on Amazon US in July 2026 is ASIN B005PLQIQ4 (Brand: Crest), which sold 100,000 units at $8.99 apiece — equal to 6.0% of every unit tracked in this report.
The Top 10 ASINs account for 770,000 units and $8,942,000 in July 2026 — 46.5% of unit volume and 41.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pasta De Dientes' on Amazon
July 2026
Is 46.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B005PLQIQ4
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
100K
▲ 0.0%vs. prior month
$899K
latest month
12-month trend
B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09F8FZ18G
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0BSRFKKZJ
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
90K
▼ 10.0%vs. prior month
$1M
latest month
12-month trend
B000QXH4PK
Listerine PocketPaks Breath Strips, Cool Mint, 24-Strip Pack, 3 Pack | Breath Freshener, Dissolves Instantly, Kills 99% of Bad Breath Germs, Travel Essentials
70K
▼ 22.2%vs. prior month
$399.7K
latest month
12-month trend
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Best Pasta De Dientes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crest is the best-performing pasta de dientes brand in July 2026, moving 200,000 units across 2 ASINs for 27.8% of Top 10 volume. Boka follows with 190,000 units (26.4%), ahead of Listerine on 120,000 units (16.7%).
With 6 brands splitting the Top 10 and 70.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.35 to $11.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crest
2 ASINs in Top 10
27.8%
Units
200K
Revenue
$2.4M
Avg. price
$11.96
B005PLQIQ4
$8.99·★4.8·53.1K revsCrest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Units sold100KB09F8FZ18G
$14.94·★4.8·30.9K revsCrest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
Units sold100K
Boka
2 ASINs in Top 10
26.4%
Units
190K
Revenue
$2.2M
Avg. price
$10.75
B083JHCCV2
$9.88·★4.5·61.1K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100KB0BSRFKKZJ
$11.62·★4.5·61.1K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
Units sold90K
Listerine
2 ASINs in Top 10
16.7%
Units
120K
Revenue
$1M
Avg. price
$9.35
B000QXH4PK
$5.72·★4.8·39.7K revsListerine PocketPaks Breath Strips, Cool Mint, 24-Strip Pack, 3 Pack | Breath Freshener, Dissolves Instantly, Kills 99% of Bad Breath Germs, Travel Essentials
Units sold70KB08MFWB9DY
$12.98·★4.8·25.4K revsListerine Cool Mint Antiseptic Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Kills 99.9% of Germs That Cause Bad Breath, Plaque, and Gingivitis, ADA-Accepted, Daily Oral Rinse for Instant Fresh Breath
Units sold50K
Trending Pasta De Dientes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DDCQ534S booked 50K units at $23.32, with ▲ 0.0% MoM change. On the growth side, B00KS6X5OO leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0C5NT72GS close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DDCQ534S
Sensodyne Pronamel Gentle Whitening Fresh Mint Toothpaste, 4 oz (4 Pack) | Amazon Exclusive, For Sensitive Teeth, to Reharden and Strengthen Enamel, Fresh Mint, Protection Against Cavities, SLS Free
Price
$23.32
Rating
4.8
Reviews
6.4K
Latest month sales
B00KS6X5OO
Aquafresh Cavity Protection Fluoride Toothpaste, 5.6 oz | For Healthy Gums, Strong Teeth, and Fresh Breath, Cool Mint, Helps Protect Teeth From Sugar Acids, For The Whole Family
Price
$2.02
Rating
4.7
Reviews
12.9K
Latest month sales
B0C5NT72GS
Crest Cavity & Tartar Protection Toothpaste, Whitening Baking Soda & Peroxide,5.7 Ounce (Pack of 2)
Unlock to view ASIN details and product titles
Price
$4.49
Rating
4.7
Reviews
4.5K
Latest month sales
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