Party Lights Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Party Lights sales on Amazon US totaled 182,900 units in July 2026 (▼ 13.0% vs. the prior month), generating an estimated $4,032,613 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.3% of unit volume and 37.7% of revenue, while a typical listing is priced at $25.49. The keyword itself pulled 27,944 Amazon queries over the same period (▲ 11.8% MoM).
Zooming out to the 12-month window ending July 2026, the party lights Top 50 moved 2,026,400 units and $48,383,338 in cumulative sales — an average of 168,867 units and $4,031,945 per month. Monthly throughput topped out at 210,300 units in June 2026 and dipped to 112,900 in May 2026, leaving the latest reading 3.6% higher than August 2025.
Party Lights Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
182.9K
▼ 13.0% MoM
Monthly Revenue 2026/07
$4M
▼ 22.9% MoM
Top 10 Market Share 2026/07
44.3%
Party Lights Market Share & Sales Concentration on Amazon US — July 2026
The most-sold party lights listing on Amazon US in July 2026 is ASIN B0991Q94KP (Brand: Govee), which sold 10,000 units at $13.49 apiece — equal to 5.5% of every unit tracked in this report.
The Top 10 ASINs account for 81,000 units and $1,519,440 in July 2026 — 44.3% of unit volume and 37.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Party Lights' on Amazon
July 2026
![24 Pack Fairy Lights Battery Operated [3 Modes] 7ft 20 LED Mini Twinkle String Lights Waterproof Silver Wire Firefly Starry Lights for Wedding Party Mason Jars Christmas Decorations, Warm White (ASIN B0FH6Z5TH8), rank #5 by monthly sales volume for 'Party Lights' on Amazon](https://m.media-amazon.com/images/I/81YK+BKeKLL._AC_UY512_.jpg)
Is 44.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0991Q94KP
Govee 16.4ft RGBIC LED Strip Lights, LED Lights for Bedroom, APP Control | DIY Multiple Colors on One Line, Color Changing Lights for Home Decor, Bluetooth Strip Lights with APP Control
10K
▲ 0.0%vs. prior month
$134.1K
latest month
12-month trend
B0B4518KC2
Northern Galaxy Light Aurora Projector with 33 Light Effects, Night Lights LED Star Projector for Bedroom Nebula Lamp, Remote Control, White Noises, Bluetooth Speaker for Parties Black
10K
▲ 0.0%vs. prior month
$332.2K
latest month
12-month trend
B0BXP35GZQ
DAYBETTER LED Strip Lights 200 ft (2 Rolls of 100 ft), Smart App Control Lighting Bedroom Rome Decor with Remote, RGB Color Changing LED Lights for Party
8K
▲ 60.0%vs. prior month
$148.8K
latest month
12-month trend
B0CNTDGP5N
addlon 100FT Outdoor String Lights ST38 LED with Remote Waterproof Dimmable | Shatterproof Replaceable Bulbs, Connectable Hanging Strand for Porch Backyard Patio Garden Deck Outside, Timer,3 Modes
8K
▼ 20.0%vs. prior month
$193K
latest month
12-month trend
B0FH6Z5TH8
24 Pack Fairy Lights Battery Operated [3 Modes] 7ft 20 LED Mini Twinkle String Lights Waterproof Silver Wire Firefly Starry Lights for Wedding Party Mason Jars Christmas Decorations, Warm White
8K
▼ 20.0%vs. prior month
$79.9K
latest month
12-month trend
B07WG18RLT
Brightown 12 Pack 7ft Battery Operated LED Fairy Lights for Xmas Decoration | 20 LED Bulbs, Warm White, Waterproof, Flexible Silver Wire, Lovely for DIY Crafts Wedding Table Centerpieces Decoration
8K
▼ 20.0%vs. prior month
$78.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Party Lights Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Brightown is the best-performing party lights brand in July 2026, moving 23,000 units across 3 ASINs for 28.4% of Top 10 volume. Govee follows with 10,000 units (12.3%), ahead of HODANS on 10,000 units (12.3%).
Volume is spread across 8 brands, with the top three holding 53.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.49 to $33.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Brightown
3 ASINs in Top 10
28.4%
Units
23K
Revenue
$339.8K
Avg. price
$14.82
B07WG18RLT
$8.49·★4.6·50.5K revsBrightown 12 Pack 7ft Battery Operated LED Fairy Lights for Xmas Decoration | 20 LED Bulbs, Warm White, Waterproof, Flexible Silver Wire, Lovely for DIY Crafts Wedding Table Centerpieces Decoration
Units sold8KB0FYPGR48K
$17.99·★4.3·2.7K revsBrightown 52FT Solar String Lights Outdoor Waterproof, Up to 26Hrs Runtime | 15+1 LED Bulbs, USB & Solar Powered, Remote Control & Dimmable Timer, Ideal for Backyard, Garden, Camping & Christmas Decor
Units sold8KB00RQHBZVS
$17.99·★4.5·57.4K revsBrightown Outdoor String Lights, 29FT G40 LED IP65 Waterproof Patio Lights | 12 Shatterproof Edison Bulbs, Plug-In, Dimmable, Connectable, Hanging Light for Backyard Porch Party Decor, Warm White
Units sold7K
Govee
1 ASIN in Top 10
12.3%
Units
10K
Revenue
$134.1K
Avg. price
$13.49
B0991Q94KP
$13.49·★4.4·26.2K revsGovee 16.4ft RGBIC LED Strip Lights, LED Lights for Bedroom, APP Control | DIY Multiple Colors on One Line, Color Changing Lights for Home Decor, Bluetooth Strip Lights with APP Control
Units sold10K
HODANS
1 ASIN in Top 10
12.3%
Units
10K
Revenue
$332.2K
Avg. price
$33.99
B0B4518KC2
$33.99·★4.3·10.3K revsNorthern Galaxy Light Aurora Projector with 33 Light Effects, Night Lights LED Star Projector for Bedroom Nebula Lamp, Remote Control, White Noises, Bluetooth Speaker for Parties Black
Units sold10K
Trending Party Lights Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BXP35GZQ booked 8K units at $20.99, with ▲ 60.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BXP35GZQ
DAYBETTER LED Strip Lights 200 ft (2 Rolls of 100 ft), Smart App Control Lighting Bedroom Rome Decor with Remote, RGB Color Changing LED Lights for Party
Price
$20.99
Rating
4.4
Reviews
135.9K
Latest month sales
B06WVB8P3B
Luditek Sound Activated Party Lights with Remote DJ Lighting, Disco Ball Strobe Stage Light for Home Room Dance Parties Birthday Karaoke Stocking Stuffers New Years Eve Halloween Christmas Decorations
Price
$9.99
Rating
4.6
Reviews
45.2K
Latest month sales
B0B4NT4J28
Brightever 100FT Outdoor String Lights 52 Bulbs, Waterproof Patio Lights | 2 Spare ST38 Edison Bulbs Dimmable, Connectable Plug-in LED Outdoor Lighting for Porch, Garden, Backyard, Balcony, 2700K
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.5
Reviews
10K
Latest month sales
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