Neon Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Neon sales on Amazon US totaled 108,100 units in July 2026 (▼ 6.3% vs. the prior month), generating an estimated $3,801,835 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.0% of unit volume and 15.4% of revenue, while a typical listing is priced at $64.88. The keyword itself pulled 15,833 Amazon queries over the same period (▼ 25.7% MoM).
Zooming out to the 12-month window ending July 2026, the neon Top 50 moved 1,051,350 units and $29,200,997 in cumulative sales — an average of 87,613 units and $2,433,416 per month. Monthly throughput topped out at 172,600 units in October 2025 and dipped to 56,050 in January 2026, leaving the latest reading 17.9% higher than August 2025.
Neon Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
108.1K
▼ 6.3% MoM
Monthly Revenue 2026/07
$3.8M
▼ 30.5% MoM
Top 10 Market Share 2026/07
62.0%
Neon Market Share & Sales Concentration on Amazon US — July 2026
The most-sold neon listing on Amazon US in July 2026 is ASIN B00N1QPNMA (Brand: PartySticks), which sold 20,000 units at $7.99 apiece — equal to 18.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 67,000 units and $585,530 in July 2026 — 62.0% of unit volume and 15.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Neon' on Amazon
July 2026
Is 62.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00N1QPNMA
PartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
20K
▼ 33.3%vs. prior month
$165.6K
latest month
12-month trend
B0BKTS39DL
JOYIN 100 Pcs 8" Glow sticks Bulk Party Favors Pack, Neon Glow in the Dark Party Supplies, Light Up Necklaces and Bracelets with Connectors, Easter, Football, Birthday Decorations
8K
▲ 14.3%vs. prior month
$60.5K
latest month
12-month trend
B07T8K1HJG
Ticonderoga Wood-Cased Pencils, Pre-Sharpened | #2 HB Soft, Neon Colors, 18 Count, Standard Size, High Quality Eraser
7K
▲ 40.0%vs. prior month
$37.2K
latest month
12-month trend
B07XHS5GK5
Ammy Glow Glow Sticks (205 Pcs Kit) Bulk Party Pack-100 Pack Glow Sticks with Connectors & Glasses- Party Favors for Kids 8-12- Neon Glow in The Dark Party Supplies for Birthdays & Events
7K
▲ 40.0%vs. prior month
$59.1K
latest month
12-month trend
B0DXF6M9W9
Teenitor Teenitor 6 Colors Glow in The Dark Glitter Gel, Face Glitter Gel, Body Glitter Hair Glitter for Carnival Makeup UV Black Light Party Cheer Raves Festivals
5K
▼ 16.7%vs. prior month
$33.3K
latest month
12-month trend
B01GUUARV0
Astrobrights Colored Paper, 8.5” x 11”, 24 lb/89 gsm, Spectrum 25-Color Assortment, 150 Sheets
4K
▲ 33.3%vs. prior month
$46.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Neon Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PartySticks is the best-performing neon brand in July 2026, moving 20,000 units across 1 ASIN for 29.9% of Top 10 volume. JOYIN follows with 8,000 units (11.9%), ahead of Ticonderoga on 7,000 units (10.4%).
Volume is spread across 10 brands, with the top three holding 52.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.49 to $7.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PartySticks
1 ASIN in Top 10
29.9%
Units
20K
Revenue
$165.6K
Avg. price
$7.99
B00N1QPNMA
$7.99·★4.6·28.8K revsPartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
Units sold20K
JOYIN
1 ASIN in Top 10
11.9%
Units
8K
Revenue
$60.5K
Avg. price
$6.39
B0BKTS39DL
$6.39·★4.6·12.9K revsJOYIN 100 Pcs 8" Glow sticks Bulk Party Favors Pack, Neon Glow in the Dark Party Supplies, Light Up Necklaces and Bracelets with Connectors, Easter, Football, Birthday Decorations
Units sold8K
Ticonderoga
1 ASIN in Top 10
10.4%
Units
7K
Revenue
$37.2K
Avg. price
$4.49
B07T8K1HJG
$4.49·★4.8·11.9K revsTiconderoga Wood-Cased Pencils, Pre-Sharpened | #2 HB Soft, Neon Colors, 18 Count, Standard Size, High Quality Eraser
Units sold7K
Trending Neon Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F2S2XTS3 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0CYFZRZRV close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F2S2XTS3
GNVETZLL Make Today Amazing Neon Sign Yellow Sunrise Neon Light Inspirational Letter Neon Light Up Sign Boho Wall Art LED Light Sign for Party Birthday Cafe Wedding Gym
Price
$34.40
Rating
4.4
Reviews
69
Latest month sales
B0CYFZRZRV
TSDATOWR 150Pcs Glow in the Dark Party Supplies for Kids and Adults | 100 Glow Sticks, Light Up Glasses, Headbands, Rings, DIY Necklaces and Bracelets for Birthday, Halloween, Neon Party Fun
Price
$25.99
Rating
4.6
Reviews
1K
Latest month sales
B0C3CT1RGB
OBTAIN Custom Neon Signs, Neon Sign Customizable for Wall Decor, Personalized Neon Sign for Wedding Birthday Party Gift Party Bar Game Room Home Business Shop Name Logo Neon Sign
Unlock to view ASIN details and product titles
Price
$22.70
Rating
4.4
Reviews
2.2K
Latest month sales
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