Papermate Flair Pens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Papermate Flair Pens sales on Amazon US totaled 370,450 units in July 2026 (▲ 64.8% vs. the prior month), generating an estimated $2,856,552 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.0% of unit volume and 68.8% of revenue, while a typical listing is priced at $11.01. The keyword itself pulled 55,395 Amazon queries over the same period (▲ 39.7% MoM).
Zooming out to the 12-month window ending July 2026, the papermate flair pens Top 50 moved 2,253,900 units and $21,354,632 in cumulative sales — an average of 187,825 units and $1,779,553 per month. Monthly throughput topped out at 370,450 units in July 2026 and dipped to 75,250 in May 2026, leaving the latest reading 8.6% higher than August 2025.
Papermate Flair Pens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
370.4K
▲ 64.8% MoM
Monthly Revenue 2026/07
$2.9M
▲ 26.0% MoM
Top 10 Market Share 2026/07
75.0%
Papermate Flair Pens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold papermate flair pens listing on Amazon US in July 2026 is ASIN B000Q5ZGIA (Brand: BIC), which sold 90,000 units at $1.79 apiece — equal to 24.3% of every unit tracked in this report and 13% ahead of the No. 2 listing.
The Top 10 ASINs account for 278,000 units and $1,966,280 in July 2026 — 75.0% of unit volume and 68.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Papermate Flair Pens' on Amazon
July 2026
Is 75.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B000Q5ZGIA
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
90K
▲ 125.0%vs. prior month
$173.7K
latest month
12-month trend
B0CQ6QY3WH
BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
80K
▲ 700.0%vs. prior month
$595.2K
latest month
12-month trend
B01HAREUK6
Paper Mate Flair Felt Tip Pens, Medium Point, Assorted Colors, 24 Count - Home, Office, Back to School, Teacher Supplies
20K
▼ 33.3%vs. prior month
$269.4K
latest month
12-month trend
B019QBOG3U
Paper Mate InkJoy Gel Pens, Assorted, Medium Point (0.7mm), 14 Count - Smooth Writing, Back to School, Teacher Supplies, Journaling, Note-Taking, Doodling
20K
▲ 100.0%vs. prior month
$255.2K
latest month
12-month trend
B0C1HQZ4VY
Sharpie Pocket Highlighters, Chisel Tip, Assorted Colored Highlighters, Essential Teacher and Office Supplies, Classroom Must Haves, Smear-Resistant, 12-Pack
20K
▲ 100.0%vs. prior month
$138.8K
latest month
12-month trend
B09Y2KJ2KX
Sharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
10K
▲ 0.0%vs. prior month
$115.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Papermate Flair Pens Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing papermate flair pens brand in July 2026, moving 179,000 units across 3 ASINs for 64.4% of Top 10 volume. Paper Mate follows with 50,000 units (18.0%), ahead of Sharpie on 30,000 units (10.8%).
With 5 brands splitting the Top 10 and 93.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.82 to $11.53, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
3 ASINs in Top 10
64.4%
Units
179K
Revenue
$812.3K
Avg. price
$4.82
B000Q5ZGIA
$1.79·★4.8·43.4K revsBIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
Units sold90KB0CQ6QY3WH
$7.49·★4.8·3.8K revsBIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
Units sold80KB075CGYY5P
$5.19·★4.7·30.1K revsBIC Cristal Xtra Bold Ballpoint Pens, Bold Point, 1.6 mm, 24-Count Pack | Bold Point 1.6 Mm for Smooth Writing, Assorted Colors for Color-Coding, Ideal for School Supplies and Coded Notes
Units sold9K
Paper Mate
3 ASINs in Top 10
18.0%
Units
50K
Revenue
$596K
Avg. price
$11.53
B01HAREUK6
$13.99·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point, Assorted Colors, 24 Count - Home, Office, Back to School, Teacher Supplies
Units sold20KB019QBOG3U
$13.29·★4.8·71.2K revsPaper Mate InkJoy Gel Pens, Assorted, Medium Point (0.7mm), 14 Count - Smooth Writing, Back to School, Teacher Supplies, Journaling, Note-Taking, Doodling
Units sold20KB005DEW3J4
$7.31·★4.7·30.1K revsPaper Mate Profile Retractable Ballpoint Pens, Bold Point (1.4mm), Assorted Colors, 12 Count - Back to School, Office, Teacher Supplies
Units sold10K
Sharpie
2 ASINs in Top 10
10.8%
Units
30K
Revenue
$254.2K
Avg. price
$9.46
B0C1HQZ4VY
$6.94·★4.8·1.1K revsSharpie Pocket Highlighters, Chisel Tip, Assorted Colored Highlighters, Essential Teacher and Office Supplies, Classroom Must Haves, Smear-Resistant, 12-Pack
Units sold20KB09Y2KJ2KX
$11.99·★4.6·3.5K revsSharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
Units sold10K
Trending Papermate Flair Pens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0752WWCTN booked 10K units at $14.97, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0752WWCTN
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 15-Pk | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher & Office Supplies (78115)
Price
$14.97
Rating
4.8
Reviews
56.6K
Latest month sales
B075CGYY5P
BIC Cristal Xtra Bold Ballpoint Pens, Bold Point, 1.6 mm, 24-Count Pack | Bold Point 1.6 Mm for Smooth Writing, Assorted Colors for Color-Coding, Ideal for School Supplies and Coded Notes
Price
$5.19
Rating
4.7
Reviews
30.1K
Latest month sales
B082D5251K
Rarlan Highlighters, Chisel Tip, Assorted Fluorescent, 96 Count Bulk Pack | Highlighters Assorted Colors for Classroom & Office, Study Essentials, Ideal for Back to School and Teacher Supplies
Unlock to view ASIN details and product titles
Price
$20.99
Rating
4.7
Reviews
1.8K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this papermate flair pens report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card