Papermate Flair Pens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Papermate Flair Pens sales on Amazon US totaled 429,600 units in July 2026 (▲ 56.2% vs. the prior month), generating an estimated $3,375,414 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.2% of unit volume and 63.5% of revenue, while a typical listing is priced at $10.81. The keyword itself pulled 55,444 Amazon queries over the same period (▲ 37.8% MoM).
Zooming out to the 12-month window ending July 2026, the papermate flair pens Top 50 moved 2,944,850 units and $28,074,062 in cumulative sales — an average of 245,404 units and $2,339,505 per month. Monthly throughput topped out at 446,300 units in August 2025 and dipped to 110,150 in May 2026, leaving the latest reading 3.7% lower than August 2025.
Papermate Flair Pens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
429.6K
▲ 56.2% MoM
Monthly Revenue 2026/07
$3.4M
▲ 23.7% MoM
Top 10 Market Share 2026/07
72.2%
Papermate Flair Pens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold papermate flair pens listing on Amazon US in July 2026 is ASIN B000Q5ZGIA (Brand: BIC), which sold 90,000 units at $1.79 apiece — equal to 20.9% of every unit tracked in this report and 13% ahead of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $2,142,600 in July 2026 — 72.2% of unit volume and 63.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Papermate Flair Pens' on Amazon
July 2026
Is 72.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000Q5ZGIA
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
90K
▲ 125.0%vs. prior month
$173.7K
latest month
12-month trend
B0CQ6QY3WH
BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
80K
▲ 700.0%vs. prior month
$595.2K
latest month
12-month trend
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B0C1HQZ4VY
Sharpie Pocket Highlighters, Chisel Tip, Assorted Colored Highlighters, Essential Teacher and Office Supplies, Classroom Must Haves, Smear-Resistant, 12-Pack
20K
▲ 100.0%vs. prior month
$138.8K
latest month
12-month trend
B0C9W8DD9S
Ddaowanx Gel Pens,6 Pcs 0.5mm Retractable Quick Dry Black Ink Pens | Fine Point Smooth Writing Pens for Nurses,Teachers,Cute Stationery Office&School Supplies,Gifts for Women
20K
▲ 0.0%vs. prior month
$170.8K
latest month
12-month trend
B019QBOG3U
Paper Mate InkJoy Gel Pens, Assorted, Medium Point (0.7mm), 14 Count - Smooth Writing, Back to School, Teacher Supplies, Journaling, Note-Taking, Doodling
20K
▲ 100.0%vs. prior month
$255.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Papermate Flair Pens Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing papermate flair pens brand in July 2026, moving 170,000 units across 2 ASINs for 54.8% of Top 10 volume. Paper Mate follows with 80,000 units (25.8%), ahead of Sharpie on 30,000 units (9.7%).
With 5 brands splitting the Top 10 and 90.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.64 to $10.15, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
2 ASINs in Top 10
54.8%
Units
170K
Revenue
$768.9K
Avg. price
$4.64
B000Q5ZGIA
$1.79·★4.8·43.5K revsBIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
Units sold90KB0CQ6QY3WH
$7.49·★4.8·3.9K revsBIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
Units sold80K
Paper Mate
4 ASINs in Top 10
25.8%
Units
80K
Revenue
$813.2K
Avg. price
$10.15
B000J09CO6
$5.99·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
Units sold30KB019QBOG3U
$13.29·★4.8·71.3K revsPaper Mate InkJoy Gel Pens, Assorted, Medium Point (0.7mm), 14 Count - Smooth Writing, Back to School, Teacher Supplies, Journaling, Note-Taking, Doodling
Units sold20KB01HAREUK6
$13.99·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point, Assorted Colors, 24 Count - Home, Office, Back to School, Teacher Supplies
Units sold20KB005DEW3J4
$7.31·★4.7·30.2K revsPaper Mate Profile Retractable Ballpoint Pens, Bold Point (1.4mm), Assorted Colors, 12 Count - Back to School, Office, Teacher Supplies
Units sold10K
Sharpie
2 ASINs in Top 10
9.7%
Units
30K
Revenue
$254.2K
Avg. price
$9.46
B0C1HQZ4VY
$6.94·★4.8·1.2K revsSharpie Pocket Highlighters, Chisel Tip, Assorted Colored Highlighters, Essential Teacher and Office Supplies, Classroom Must Haves, Smear-Resistant, 12-Pack
Units sold20KB09Y2KJ2KX
$11.99·★4.6·3.5K revsSharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
Units sold10K
Trending Papermate Flair Pens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0752WWCTN booked 10K units at $14.97, with ▲ 150.0% MoM change. On the growth side, B0CQ6QY3WH leads positive momentum with ▲ 700.0% MoM growth on 80K units, with B0846M1S6S close behind at ▲ 500.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0752WWCTN
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 15-Pk | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher & Office Supplies (78115)
Price
$14.97
Rating
4.8
Reviews
56.6K
Latest month sales
B0CQ6QY3WH
BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
Price
$7.49
Rating
4.8
Reviews
3.9K
Latest month sales
B0846M1S6S
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 8-Pack | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher and Office Supplies (78108)
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.8
Reviews
56.6K
Latest month sales
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