Paper Towel Holder Under Cabinet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paper Towel Holder Under Cabinet sales on Amazon US totaled 150,300 units in July 2026 (▲ 1.6% vs. the prior month), generating an estimated $1,714,564 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.5% of unit volume and 59.6% of revenue, while a typical listing is priced at $12.42. The keyword itself pulled 154,721 Amazon queries over the same period (▲ 34.6% MoM).
Zooming out to the 12-month window ending July 2026, the paper towel holder under cabinet Top 50 moved 1,498,150 units and $17,229,137 in cumulative sales — an average of 124,846 units and $1,435,761 per month. Monthly throughput topped out at 150,300 units in July 2026 and dipped to 74,500 in May 2026, leaving the latest reading 8.9% higher than August 2025.
Paper Towel Holder Under Cabinet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
150.3K
▲ 1.6% MoM
Monthly Revenue 2026/07
$1.7M
▲ 1.7% MoM
Top 10 Market Share 2026/07
62.5%
Paper Towel Holder Under Cabinet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paper towel holder under cabinet listing on Amazon US in July 2026 is ASIN B0CC27124P (Brand: Bollove), which sold 20,000 units at $8.99 apiece — equal to 13.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 94,000 units and $1,022,300 in July 2026 — 62.5% of unit volume and 59.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paper Towel Holder Under Cabinet' on Amazon
July 2026
Is 62.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CC27124P
Black Paper Towel Holder, Self Adhesive Paper Towel Holder Under Cabinet | Stainless Steel, kitchen, Bathroom, Sink, Pantry, Fridge, durable, scratch-resistant, cling film, foil rolls, Drilling
20K
▲ 0.0%vs. prior month
$159.8K
latest month
12-month trend
B000W8AF2S
OXO Good Grips SimplyTear Paper Towel Holder Countertop for Kitchen | One-handed Tear, Weighted Stainless Steel Non-Slip Base, Countertop Organizer, Stable Dispensing, Fits any Size of Rolls
10K
▲ 25.0%vs. prior month
$299.5K
latest month
12-month trend
B0BSKQW2T2
Paper Towel Holder Under Cabinet, Self-Adhesive or Drilling, Matte Black | Kitchen Roll Dispenser | Under-Cabinet or Wall-Mounted| Upgraded Aluminum | Lighter Yet Stronger Than Stainless Steel
10K
▲ 0.0%vs. prior month
$78.1K
latest month
12-month trend
B0CGVK9PST
Paper Towel Holder, Magnetic Paper Towel Holder for Fridge, Toilet Paper Roll Holder Magnet Towel Rack Wall Mount Fridge Organizer for Paper Towels Rolls Bathroom Pantry RV Kitchen Storage
10K
▲ 25.0%vs. prior month
$57.4K
latest month
12-month trend
B0GD1GLWK7
Paper Towel Holder Wall Mount - Self Adhesive No Drill or Drilling, SUS304 Stainless Steel - Kitchen, Bathroom, Sink, Pantry, Fridge(Black)
10K
▲ 42.9%vs. prior month
$59.9K
latest month
12-month trend
B0921Y3SCW
DEKAVA Paper Towel Holder Under Cabinet Wall Mount for Kitchen Paper Towel | Black towel rack, Self-Adhesive, Stainless Steel 13 inch, Kitchen essentials, Bathroom, Countertop
10K
▲ 11.1%vs. prior month
$95.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Paper Towel Holder Under Cabinet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bollove is the best-performing paper towel holder under cabinet brand in July 2026, moving 20,000 units across 1 ASIN for 21.3% of Top 10 volume. niffgaff follows with 18,000 units (19.1%), ahead of OXO on 10,000 units (10.6%).
Volume is spread across 9 brands, with the top three holding 51.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.49 to $29.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bollove
1 ASIN in Top 10
21.3%
Units
20K
Revenue
$159.8K
Avg. price
$8.99
B0CC27124P
$8.99·★4.5·5.9K revsBlack Paper Towel Holder, Self Adhesive Paper Towel Holder Under Cabinet | Stainless Steel, kitchen, Bathroom, Sink, Pantry, Fridge, durable, scratch-resistant, cling film, foil rolls, Drilling
Units sold20K
niffgaff
2 ASINs in Top 10
19.1%
Units
18K
Revenue
$145.8K
Avg. price
$8.49
B0BSKQW2T2
$7.99·★4.1·11.2K revsPaper Towel Holder Under Cabinet, Self-Adhesive or Drilling, Matte Black | Kitchen Roll Dispenser | Under-Cabinet or Wall-Mounted| Upgraded Aluminum | Lighter Yet Stronger Than Stainless Steel
Units sold10KB0BLSKRJMP
$8.99·★4.5·7.7K revsPaper Towel Holder,Self-Adhesive or Drilling， Brushed Nickel, 1 Pack | SUS304 Stainless Steel,Kitchen Roll Dispenser Under Cabinet，Wall Mounted Rack
Units sold8K
OXO
1 ASIN in Top 10
10.6%
Units
10K
Revenue
$299.5K
Avg. price
$29.95
B000W8AF2S
$29.95·★4.6·31.3K revsOXO Good Grips SimplyTear Paper Towel Holder Countertop for Kitchen | One-handed Tear, Weighted Stainless Steel Non-Slip Base, Countertop Organizer, Stable Dispensing, Fits any Size of Rolls
Units sold10K
Trending Paper Towel Holder Under Cabinet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08GCCM8Q4 booked 5K units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0969W73B1 leads positive momentum with ▲ 50.0% MoM growth on 300 units, with B0GD1GLWK7 close behind at ▲ 42.9% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08GCCM8Q4
VAEHOLD Adhesive Paper Towel Holder Under Cabinet Wall Mount for Kitchen Paper Towel, Black Paper Towel Roll Holder Stick to Wall, Stainless Steel（Black）
Price
$14.99
Rating
4.4
Reviews
13.1K
Latest month sales
B0969W73B1
MGahyi Black Paper Towel Holder Under Cabinet Wall Mount | 13.2In Rust-resistant Stainless Steel Paper Towel Roll Rack, Self Adhesive Or Drilling, for Kitchen Laundry Bathroom
Price
$5.99
Rating
4.2
Reviews
3.3K
Latest month sales
B0GD1GLWK7
Paper Towel Holder Wall Mount - Self Adhesive No Drill or Drilling, SUS304 Stainless Steel - Kitchen, Bathroom, Sink, Pantry, Fridge(Black)
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.1
Reviews
1.4K
Latest month sales
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