Paper Mate Flair Felt Tip Pens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paper Mate Flair Felt Tip Pens sales on Amazon US totaled 277,450 units in July 2026 (▲ 30.2% vs. the prior month), generating an estimated $2,530,743 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.4% of unit volume and 63.9% of revenue, while a typical listing is priced at $10.24. The keyword itself pulled 37,953 Amazon queries over the same period (▲ 42.2% MoM).
Zooming out to the 12-month window ending July 2026, the paper mate flair felt tip pens Top 50 moved 1,980,150 units and $21,100,066 in cumulative sales — an average of 165,013 units and $1,758,339 per month. Monthly throughput topped out at 277,450 units in July 2026 and dipped to 78,400 in May 2026, leaving the latest reading 26.7% higher than August 2025.
Paper Mate Flair Felt Tip Pens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
277.4K
▲ 30.2% MoM
Monthly Revenue 2026/07
$2.5M
▲ 6.0% MoM
Top 10 Market Share 2026/07
67.4%
Paper Mate Flair Felt Tip Pens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paper mate flair felt tip pens listing on Amazon US in July 2026 is ASIN B0CQ6QY3WH (Brand: BIC), which sold 80,000 units at $7.49 apiece — equal to 28.8% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 187,000 units and $1,616,200 in July 2026 — 67.4% of unit volume and 63.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paper Mate Flair Felt Tip Pens' on Amazon
July 2026
Is 67.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CQ6QY3WH
BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
80K
▲ 700.0%vs. prior month
$595.2K
latest month
12-month trend
B0C1HQZ4VY
Sharpie Pocket Highlighters, Chisel Tip, Assorted Colored Highlighters, Essential Teacher and Office Supplies, Classroom Must Haves, Smear-Resistant, 12-Pack
20K
▲ 100.0%vs. prior month
$138.8K
latest month
12-month trend
B01HAREUK6
Paper Mate Flair Felt Tip Pens, Medium Point, Assorted Colors, 24 Count - Home, Office, Back to School, Teacher Supplies
20K
▼ 33.3%vs. prior month
$269.4K
latest month
12-month trend
B09Y2KJ2KX
Sharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
10K
▲ 0.0%vs. prior month
$115.4K
latest month
12-month trend
B005DEW3J4
Paper Mate Profile Retractable Ballpoint Pens, Bold Point (1.4mm), Assorted Colors, 12 Count - Back to School, Office, Teacher Supplies
10K
▲ 0.0%vs. prior month
$71.4K
latest month
12-month trend
B0752WWCTN
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 15-Pk | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher & Office Supplies (78115)
10K
▲ 150.0%vs. prior month
$135.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Paper Mate Flair Felt Tip Pens Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing paper mate flair felt tip pens brand in July 2026, moving 80,000 units across 1 ASIN for 42.8% of Top 10 volume. Paper Mate follows with 39,000 units (20.9%), ahead of Sharpie on 30,000 units (16.0%).
With 7 brands splitting the Top 10 and 79.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.49 to $9.46, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
1 ASIN in Top 10
42.8%
Units
80K
Revenue
$595.2K
Avg. price
$7.49
B0CQ6QY3WH
$7.49·★4.8·3.9K revsBIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
Units sold80K
Paper Mate
3 ASINs in Top 10
20.9%
Units
39K
Revenue
$380K
Avg. price
$8.18
B01HAREUK6
$13.99·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point, Assorted Colors, 24 Count - Home, Office, Back to School, Teacher Supplies
Units sold20KB005DEW3J4
$6.19·★4.7·30.2K revsPaper Mate Profile Retractable Ballpoint Pens, Bold Point (1.4mm), Assorted Colors, 12 Count - Back to School, Office, Teacher Supplies
Units sold10KB002R5AEJ8
$4.36·★4.8·13.3K revsPaper Mate Flair Felt Tip Pens, Medium Point (0.7mm), Black, 4 Count
Units sold9K
Sharpie
2 ASINs in Top 10
16.0%
Units
30K
Revenue
$254.2K
Avg. price
$9.46
B0C1HQZ4VY
$6.94·★4.7·4.7K revsSharpie Pocket Highlighters, Chisel Tip, Assorted Colored Highlighters, Essential Teacher and Office Supplies, Classroom Must Haves, Smear-Resistant, 12-Pack
Units sold20KB09Y2KJ2KX
$11.99·★4.7·4.7K revsSharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
Units sold10K
Trending Paper Mate Flair Felt Tip Pens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0752WWCTN booked 10K units at $14.97, with ▲ 150.0% MoM change. On the growth side, B0CQ6QY3WH leads positive momentum with ▲ 700.0% MoM growth on 80K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0752WWCTN
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 15-Pk | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher & Office Supplies (78115)
Price
$14.97
Rating
4.8
Reviews
56.6K
Latest month sales
B002R5AEJ8
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), Black, 4 Count
Price
$4.36
Rating
4.8
Reviews
13.3K
Latest month sales
B0CQ6QY3WH
BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
Unlock to view ASIN details and product titles
Price
$7.49
Rating
4.8
Reviews
3.9K
Latest month sales
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