Pancake Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pancake sales on Amazon US totaled 283,000 units in July 2026 (▲ 2.5% vs. the prior month), generating an estimated $1,705,880 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.5% of unit volume and 41.1% of revenue, while a typical listing is priced at $6.52. The keyword itself pulled 18,306 Amazon queries over the same period (▲ 8.8% MoM).
Zooming out to the 12-month window ending July 2026, the pancake Top 50 moved 3,143,950 units and $19,628,877 in cumulative sales — an average of 261,996 units and $1,635,740 per month. Monthly throughput topped out at 283,250 units in April 2026 and dipped to 186,000 in May 2026, leaving the latest reading 11.3% higher than August 2025.
Pancake Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
283K
▲ 2.5% MoM
Monthly Revenue 2026/07
$1.7M
▼ 0.5% MoM
Top 10 Market Share 2026/07
38.5%
Pancake Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pancake listing on Amazon US in July 2026 is ASIN B000Q5L7CY (Brand: Eggo), which sold 20,000 units at $2.19 apiece — equal to 7.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 109,000 units and $701,500 in July 2026 — 38.5% of unit volume and 41.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pancake' on Amazon
July 2026
Is 38.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000Q5L7CY
Eggo Homestyle Waffles, Breakfast Food, Frozen Breakfast, 10 Waffles (Frozen)
20K
▲ 100.0%vs. prior month
$54K
latest month
12-month trend
B01GCNV0FW
Mrs. Butterworth's Complete Buttermilk Pancake and Waffle Mix, 32 oz | Complete Buttermilk Pancake And Waffle Mix; great for pancakes & waffles; also perfect for weekend brunch & baking
10K
▲ 0.0%vs. prior month
$29.6K
latest month
12-month trend
B074H5CN2X
365 by Whole Foods Market, Organic Grade A Dark Maple Syrup, 12 Fl Oz
10K
▲ 0.0%vs. prior month
$91.4K
latest month
12-month trend
B074V3V186
365 by Whole Foods Market, Organic Grade A Dark Maple Syrup, 32 Fl Oz
10K
▲ 0.0%vs. prior month
$187.8K
latest month
12-month trend
B07WD9MY9W
Kodiak Cakes Power Waffles, Buttermilk & Vanilla 13.4oz (Frozen)
10K
▲ 0.0%vs. prior month
$49.9K
latest month
12-month trend
B07YHG2VXB
365 By Whole Foods Market, Protein Waffles, Buttermilk, 6 Count, 8 Ounce
10K
▲ 0.0%vs. prior month
$36.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pancake Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing pancake brand in July 2026, moving 39,000 units across 4 ASINs for 35.8% of Top 10 volume. Eggo follows with 20,000 units (18.3%), ahead of Mrs. Butterworth's on 10,000 units (9.2%).
With 7 brands splitting the Top 10 and 63.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.19 to $9.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
4 ASINs in Top 10
35.8%
Units
39K
Revenue
$371.9K
Avg. price
$9.12
B074H5CN2X
$9.39·★4.7·16.9K revs365 by Whole Foods Market, Organic Grade A Dark Maple Syrup, 12 Fl Oz
Units sold10KB074V3V186
$18.78·★4.7·16.9K revs365 by Whole Foods Market, Organic Grade A Dark Maple Syrup, 32 Fl Oz
Units sold10KB07YHG2VXB
$3.07·★4.4·2.6K revs365 By Whole Foods Market, Protein Waffles, Buttermilk, 6 Count, 8 Ounce
Units sold10KB0CJG53Z1M
$5.24·★4.6·265 revs365 By Whole Foods Market, Family Pack Pancake Bites, 21.6 Ounce
Units sold9K
Eggo
1 ASIN in Top 10
18.3%
Units
20K
Revenue
$54K
Avg. price
$2.19
B000Q5L7CY
$2.19·★4.8·14.8K revsEggo Homestyle Waffles, Breakfast Food, Frozen Breakfast, 10 Waffles (Frozen)
Units sold20K
Mrs. Butterworth's
1 ASIN in Top 10
9.2%
Units
10K
Revenue
$29.6K
Avg. price
$2.96
B01GCNV0FW
$2.96·★4.7·7.7K revsMrs. Butterworth's Complete Buttermilk Pancake and Waffle Mix, 32 oz | Complete Buttermilk Pancake And Waffle Mix; great for pancakes & waffles; also perfect for weekend brunch & baking
Units sold10K
Trending Pancake Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CJG53Z1M booked 9K units at $5.24, with ▲ 12.5% MoM change. On the growth side, B0BLT9ZBG8 leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B000Q5L7CY close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CJG53Z1M
365 By Whole Foods Market, Family Pack Pancake Bites, 21.6 Ounce
Price
$5.24
Rating
4.6
Reviews
265
Latest month sales
B0BLT9ZBG8
Whiskware Pancake Batter Mixer Plastic, Mixes 4 Cups of Batter, Mint | No Mess | Dishwasher Safe | Blenderball Mixes Ingredients As You Shake | Kitchen | Camping | Waffle Batter Mixer
Price
$14.99
Rating
4.3
Reviews
1.8K
Latest month sales
B000Q5L7CY
Eggo Homestyle Waffles, Breakfast Food, Frozen Breakfast, 10 Waffles (Frozen)
Unlock to view ASIN details and product titles
Price
$2.19
Rating
4.8
Reviews
14.8K
Latest month sales
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