Pajamas For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pajamas For Women sales on Amazon US totaled 31,300 units in July 2026 (▼ 12.2% vs. the prior month), generating an estimated $550,842 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 35.1% of unit volume and 35.8% of revenue, while a typical listing is priced at $17.30. The keyword itself pulled 36,429 Amazon queries over the same period (▼ 24.8% MoM).
Zooming out to the 12-month window ending July 2026, the pajamas for women Top 50 moved 239,650 units and $4,648,572 in cumulative sales — an average of 19,971 units and $387,381 per month. Monthly throughput topped out at 35,650 units in June 2026 and dipped to 12,800 in January 2026, leaving the latest reading 98.7% higher than August 2025.
Pajamas For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.3K
▼ 12.2% MoM
Monthly Revenue 2026/07
$550.8K
▼ 15.2% MoM
Top 10 Market Share 2026/07
35.1%
Pajamas For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pajamas for women listing on Amazon US in July 2026 is ASIN B0DGV8TM17 (Brand: Hanes), which sold 2,000 units at $25.99 apiece — equal to 6.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,000 units and $197,110 in July 2026 — 35.1% of unit volume and 35.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pajamas For Women' on Amazon
July 2026
Is 35.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DGV8TM17
Hanes Women's Pajamas Set, Comfywear Pajamas for Women Set, Originals SupertSoft Loungewear, T-Shirt & Sleep Shorts
2K
▼ 33.3%vs. prior month
$50.8K
latest month
12-month trend
B06ZZW7D2Y
Ekouaer Pajamas Set for Women Short Sleeve Sleepwear Button Down Pj XS-XXXL
1K
▼ 50.0%vs. prior month
$15.5K
latest month
12-month trend
B0DGV9DVQL
Hanes Women's Pajamas Set, Comfywear Pajamas for Women Set, Originals SupertSoft Loungewear, T-Shirt & Sleep Shorts
1K
▼ 50.0%vs. prior month
$25.4K
latest month
12-month trend
B0DQ87X87Z
Findsweet Women Pajamas Sets Loungewear Soft Sleepwear Two Piece Summer Sleeveless Pjs Tank Top Pants with Pocket S-4XL
1K
▼ 50.0%vs. prior month
$13.4K
latest month
12-month trend
B0F94DF2CG
Hanes Women's Pajamas Set, Comfywear Pajamas for Women Set, Originals SupertSoft Loungewear, T-Shirt & Sleep Shorts
1K
▲ 0.0%vs. prior month
$25.5K
latest month
12-month trend
B0CLP8235G
WJing Yi Jia Womens Satin Silky Pajama Sets Short Sleeve Shirt XS-4XL Floral Pajamas Set Soft PJ Loungewear Sleepwear
1K
▲ 25.0%vs. prior month
$14.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pajamas For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hanes is the best-performing pajamas for women brand in July 2026, moving 4,000 units across 3 ASINs for 36.4% of Top 10 volume. Ekouaer follows with 2,000 units (18.2%), ahead of Findsweet on 1,000 units (9.1%).
With 7 brands splitting the Top 10 and 63.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.99 to $25.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hanes
3 ASINs in Top 10
36.4%
Units
4K
Revenue
$101.7K
Avg. price
$25.99
B0DGV8TM17
$25.99·★4.3·3.4K revsHanes Women's Pajamas Set, Comfywear Pajamas for Women Set, Originals SupertSoft Loungewear, T-Shirt & Sleep Shorts
Units sold2KB0DGV9DVQL
$25.99·★4.3·3.4K revsHanes Women's Pajamas Set, Comfywear Pajamas for Women Set, Originals SupertSoft Loungewear, T-Shirt & Sleep Shorts
Units sold1KB0F94DF2CG
$25.99·★4.3·3.4K revsHanes Women's Pajamas Set, Comfywear Pajamas for Women Set, Originals SupertSoft Loungewear, T-Shirt & Sleep Shorts
Units sold1K
Ekouaer
2 ASINs in Top 10
18.2%
Units
2K
Revenue
$30.6K
Avg. price
$14.99
B06ZZW7D2Y
$14.99·★4.6·9.1K revsEkouaer Pajamas Set for Women Short Sleeve Sleepwear Button Down Pj XS-XXXL
Units sold1KB0CZP1NHSV
$14.99·★4.5·2.9K revsEkouaer Womens Pajama Sets Shorts Soft 2 Piece Lounge Set with Chest Pocket
Units sold1K
Findsweet
1 ASIN in Top 10
9.1%
Units
1K
Revenue
$13.4K
Avg. price
$13.99
B0DQ87X87Z
$13.99·★4.7·3.2K revsFindsweet Women Pajamas Sets Loungewear Soft Sleepwear Two Piece Summer Sleeveless Pjs Tank Top Pants with Pocket S-4XL
Units sold1K
Trending Pajamas For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CLP8235G booked 1K units at $13.99, with ▲ 25.0% MoM change. On the growth side, B0GCLD8GC4 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0GF6RJBJH close behind at ▲ 100.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CLP8235G
WJing Yi Jia Womens Satin Silky Pajama Sets Short Sleeve Shirt XS-4XL Floral Pajamas Set Soft PJ Loungewear Sleepwear
Price
$13.99
Rating
4.6
Reviews
2.9K
Latest month sales
B0GCLD8GC4
SAPJON Pajamas for Women 2 Piece Set, Summer Silk Satin Pjs, Ruffle Shorts
Price
$18.99
Rating
4.2
Reviews
95
Latest month sales
B0GF6RJBJH
LONGYUAN Women's Pajamas Sets 2026 Summer Short Sleeve Soft 2 Piece Lounge Sleepwear Pjs M-3XL
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.6
Reviews
434
Latest month sales
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