Pajama Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pajama sales on Amazon US totaled 24,550 units in July 2026 (▼ 16.9% vs. the prior month), generating an estimated $445,427 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.6% of unit volume and 40.9% of revenue, while a typical listing is priced at $18.71. The keyword itself pulled 7,170 Amazon queries over the same period (▼ 48.5% MoM).
Zooming out to the 12-month window ending July 2026, the pajama Top 50 moved 224,900 units and $4,335,488 in cumulative sales — an average of 18,742 units and $361,291 per month. Monthly throughput topped out at 32,000 units in December 2025 and dipped to 11,400 in May 2026, leaving the latest reading 65.9% higher than August 2025.
Pajama Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
24.6K
▼ 16.9% MoM
Monthly Revenue 2026/07
$445.4K
▼ 22.5% MoM
Top 10 Market Share 2026/07
43.6%
Pajama Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pajama listing on Amazon US in July 2026 is ASIN B0DGV8TM17 (Brand: Hanes), which sold 2,000 units at $28.99 apiece — equal to 8.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,700 units and $182,251 in July 2026 — 43.6% of unit volume and 40.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pajama' on Amazon
July 2026
Is 43.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DGV8TM17
Hanes Women's Pajamas Set, Comfywear Pajamas for Women Set, Originals SupertSoft Loungewear, T-Shirt & Sleep Shorts
2K
▼ 33.3%vs. prior month
$50.8K
latest month
12-month trend
B0DQ87X87Z
Findsweet Women Pajamas Sets Loungewear Soft Sleepwear Two Piece Summer Sleeveless Pjs Tank Top Pants with Pocket S-4XL
1K
▼ 50.0%vs. prior month
$13.4K
latest month
12-month trend
B0CLP8235G
WJing Yi Jia Womens Satin Silky Pajama Sets Short Sleeve Shirt XS-4XL Floral Pajamas Set Soft PJ Loungewear Sleepwear
1K
▲ 25.0%vs. prior month
$14.1K
latest month
12-month trend
B0CZP1NHSV
Ekouaer Womens Pajama Sets Shorts Soft 2 Piece Lounge Set with Chest Pocket
1K
▲ 0.0%vs. prior month
$15.1K
latest month
12-month trend
B0B5K2KN2H
TAOHUADAO 2 Piece Women's Sleeveless Pajama Sets, Lounge Sleepwear Ladies Pjs Sets with Pockets
1K
▲ 0.0%vs. prior month
$13K
latest month
12-month trend
B0BPYBN8J6
RUBZOOF Women's Short Sleeve Pajama Sets with Pockets Casual V Neck 2 Piece Lounge Sets S-3XL
1K
▲ 11.1%vs. prior month
$12.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pajama Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hanes is the best-performing pajama brand in July 2026, moving 2,000 units across 1 ASIN for 18.7% of Top 10 volume. Findsweet follows with 1,000 units (9.3%), ahead of WJing Yi Jia on 1,000 units (9.3%).
Volume is spread across 10 brands, with the top three holding 37.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.99 to $28.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hanes
1 ASIN in Top 10
18.7%
Units
2K
Revenue
$50.8K
Avg. price
$28.99
B0DGV8TM17
$28.99·★4.3·3.4K revsHanes Women's Pajamas Set, Comfywear Pajamas for Women Set, Originals SupertSoft Loungewear, T-Shirt & Sleep Shorts
Units sold2K
Findsweet
1 ASIN in Top 10
9.3%
Units
1K
Revenue
$13.4K
Avg. price
$13.99
B0DQ87X87Z
$13.99·★4.7·3.3K revsFindsweet Women Pajamas Sets Loungewear Soft Sleepwear Two Piece Summer Sleeveless Pjs Tank Top Pants with Pocket S-4XL
Units sold1K
WJing Yi Jia
1 ASIN in Top 10
9.3%
Units
1K
Revenue
$14.1K
Avg. price
$13.99
B0CLP8235G
$13.99·★4.6·2.9K revsWJing Yi Jia Womens Satin Silky Pajama Sets Short Sleeve Shirt XS-4XL Floral Pajamas Set Soft PJ Loungewear Sleepwear
Units sold1K
Trending Pajama Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CLP8235G booked 1K units at $13.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CLP8235G
WJing Yi Jia Womens Satin Silky Pajama Sets Short Sleeve Shirt XS-4XL Floral Pajamas Set Soft PJ Loungewear Sleepwear
Price
$13.99
Rating
4.6
Reviews
2.9K
Latest month sales
B0BPYBN8J6
RUBZOOF Women's Short Sleeve Pajama Sets with Pockets Casual V Neck 2 Piece Lounge Sets S-3XL
Price
$8.49
Rating
4.6
Reviews
3.9K
Latest month sales
B09P51H5CP
PrinStory Womens Pajama Sets Capri Pjs Soft Lounge Sets S-4XL
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
10.3K
Latest month sales
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