Packit Freezable Lunch Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Packit Freezable Lunch Bag sales on Amazon US totaled 92,000 units in July 2026 (▲ 35.7% vs. the prior month), generating an estimated $1,364,442 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.2% of unit volume and 55.4% of revenue, while a typical listing is priced at $20.02. The keyword itself pulled 54,675 Amazon queries over the same period (▲ 72.9% MoM).
Zooming out to the 12-month window ending July 2026, the packit freezable lunch bag Top 50 moved 850,750 units and $11,876,484 in cumulative sales — an average of 70,896 units and $989,707 per month. Monthly throughput topped out at 165,250 units in August 2025 and dipped to 29,850 in May 2026, leaving the latest reading 44.3% lower than August 2025.
Packit Freezable Lunch Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
92K
▲ 35.7% MoM
Monthly Revenue 2026/07
$1.4M
▲ 36.5% MoM
Top 10 Market Share 2026/07
65.2%
Packit Freezable Lunch Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold packit freezable lunch bag listing on Amazon US in July 2026 is ASIN B0B56CHMSC (Brand: Lifewit), which sold 20,000 units at $7.99 apiece — equal to 21.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 60,000 units and $755,800 in July 2026 — 65.2% of unit volume and 55.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Packit Freezable Lunch Bag' on Amazon
July 2026
Is 65.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B56CHMSC
Lifewit Medium Lunch Bag, Insulated Lunch Box, Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)
20K
▲ 0.0%vs. prior month
$160.4K
latest month
12-month trend
B07LC4VGKR
Cool Coolers by Fit & Fresh Slim Ice Packs, Quick Freeze Reusable Ice Packs for Lunch Boxes & Coolers, Long-Lasting, Space Saving Lunch Ice Packs, Blue, 4Pk
10K
▲ 150.0%vs. prior month
$95.4K
latest month
12-month trend
B091CL4YKY
Femuar Reusable Lunch Box for Men/Women - Insulated Lunch Bag Leakproof Lunchbox for Work Office Picnic Beach - Freezable Lunch Cooler Bag with Adjustable Shoulder Strap - Black
9K
▲ 12.5%vs. prior month
$76K
latest month
12-month trend
B003FO2B5U
Cool Coolers by Fit + Fresh, 4 Pack Slim Ice Packs, Space Saving Reusable Ice Packs for Lunch Boxes or Coolers
5K
▲ 1150.0%vs. prior month
$46.5K
latest month
12-month trend
B078H9VRTZ
PackIt Freezable Classic Lunch Box, Black | Built-in ice packs, EcoFreeze+ Technology, Zip Closure, Zip front pocket, Side-release buckle handle, Collapsible, Reusable
3K
▲ 200.0%vs. prior month
$81K
latest month
12-month trend
B07CM84FHL
JanSport Big Break Insulated Lunch Bag - Small Soft-Sided Cooler Ideal for Class, Work, or Meal Prep, Black
3K
▲ 500.0%vs. prior month
$60.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Packit Freezable Lunch Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lifewit is the best-performing packit freezable lunch bag brand in July 2026, moving 20,000 units across 1 ASIN for 33.3% of Top 10 volume. Fit & Fresh follows with 15,000 units (25.0%), ahead of Femuar on 9,000 units (15.0%).
With 9 brands splitting the Top 10 and 73.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lifewit
1 ASIN in Top 10
33.3%
Units
20K
Revenue
$160.4K
Avg. price
$7.99
B0B56CHMSC
$7.99·★4.5·62.4K revsLifewit Medium Lunch Bag, Insulated Lunch Box, Soft Cooler Cooling Tote for Adult Men Women, Black 12-Can (9L)
Units sold20K
Fit & Fresh
2 ASINs in Top 10
25.0%
Units
15K
Revenue
$141.9K
Avg. price
$9.99
B07LC4VGKR
$8.99·★4.7·33.7K revsCool Coolers by Fit & Fresh Slim Ice Packs, Quick Freeze Reusable Ice Packs for Lunch Boxes & Coolers, Long-Lasting, Space Saving Lunch Ice Packs, Blue, 4Pk
Units sold10KB003FO2B5U
$10.99·★4.7·49.6K revsCool Coolers by Fit + Fresh, 4 Pack Slim Ice Packs, Space Saving Reusable Ice Packs for Lunch Boxes or Coolers
Units sold5K
Femuar
1 ASIN in Top 10
15.0%
Units
9K
Revenue
$76K
Avg. price
$8.99
B091CL4YKY
$8.99·★4.5·12.4K revsFemuar Reusable Lunch Box for Men/Women - Insulated Lunch Bag Leakproof Lunchbox for Work Office Picnic Beach - Freezable Lunch Cooler Bag with Adjustable Shoulder Strap - Black
Units sold9K
Trending Packit Freezable Lunch Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B003FO2B5U booked 5K units at $10.99, with ▲ 1150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003FO2B5U
Cool Coolers by Fit + Fresh, 4 Pack Slim Ice Packs, Space Saving Reusable Ice Packs for Lunch Boxes or Coolers
Price
$10.99
Rating
4.7
Reviews
49.6K
Latest month sales
B07CM84FHL
JanSport Big Break Insulated Lunch Bag - Small Soft-Sided Cooler Ideal for Class, Work, or Meal Prep, Black
Price
$21.99
Rating
4.6
Reviews
1.7K
Latest month sales
B0C15F9HV4
Simple Modern Disney Princess Kids Lunch Box & Insulated School Lunch Bag | Hadley Cute Lunch Box for Girls, Boys, Toddlers | Fits Bento Box, Lunch Containers | Small Lunch Bag | Princess Rainbows
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.8
Reviews
3.5K
Latest month sales
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