Ox Bile Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ox Bile sales on Amazon US totaled 177,300 units in July 2026 (▼ 12.1% vs. the prior month), generating an estimated $4,630,643 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.2% of unit volume and 69.4% of revenue, while a typical listing is priced at $28.93. The keyword itself pulled 21,668 Amazon queries over the same period (▲ 12.5% MoM).
Zooming out to the 12-month window ending July 2026, the ox bile Top 50 moved 1,961,050 units and $52,429,163 in cumulative sales — an average of 163,421 units and $4,369,097 per month. Monthly throughput topped out at 201,800 units in June 2026 and dipped to 116,050 in May 2026, leaving the latest reading 4.7% higher than August 2025.
Ox Bile Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
177.3K
▼ 12.1% MoM
Monthly Revenue 2026/07
$4.6M
▼ 10.8% MoM
Top 10 Market Share 2026/07
72.2%
Ox Bile Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ox bile listing on Amazon US in July 2026 is ASIN B0C21ZLQNC (Brand: Physician's CHOICE), which sold 50,000 units at $19.97 apiece — equal to 28.2% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 128,000 units and $3,212,140 in July 2026 — 72.2% of unit volume and 69.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ox Bile' on Amazon
July 2026
Is 72.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C21ZLQNC
Physician's CHOICE Digestive Enzymes for Bloating & Digestion - Fast-Acting 16 Enzyme Formula with Organic Prebiotics & Probiotics for Gut & Digestive Health - Meal Time Discomfort Relief - 60 CT
50K
▼ 16.7%vs. prior month
$965.5K
latest month
12-month trend
B008I2JVB6
Nature Made CholestOff Plus, 100 Softgels | Dietary Supplement for Heart Health Support, 25 Day Supply
10K
▲ 0.0%vs. prior month
$225.1K
latest month
12-month trend
B00ZDYWUTC
Global Healing Oxy-Powder Colon Cleanse, Magnesium Oxide, 120 Capsules | Gentle overnight ozonated magnesium cleanse for occasional constipation and bloating, non-stimulant (30 servings)
10K
▲ 0.0%vs. prior month
$499.5K
latest month
12-month trend
B01MSBZYQW
Ancestral Supplements Beef Liver Support Capsules, Iron & Energy, 180 Ct | Freeze-dried, Non-GMO Liver Rich in Heme Iron, Vitamin A & B12; Grass-fed, Desiccated, Vital Liver Support, Natural Liver
10K
▼ 50.0%vs. prior month
$378.2K
latest month
12-month trend
B07YQ6J6FW
TUDCA Bile Salts 500mg, Digestion, Gallbladder + Liver Support, 60 Capsules | Bile Flow + Post-Cholecystectomy Support, Genuine Bile Acid TUDCA, Authentic Bitter Taste, 250mg per Cap, Third-Party Tested
10K
▲ 0.0%vs. prior month
$249.3K
latest month
12-month trend
B072YHM6S2
Zenwise Health Digestive Enzymes, Probiotics, for Gut Health Bloat - 60 CT | Multi Enzymes, Probiotics, Bromelain, Papaya, DE111 Probiotics Prebiotics, Gas and Bloating Relief, Vegetarian
10K
▲ 42.9%vs. prior month
$188K
latest month
12-month trend
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Best Ox Bile Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Physician's CHOICE is the best-performing ox bile brand in July 2026, moving 50,000 units across 1 ASIN for 39.1% of Top 10 volume. Dr. Berg Nutritionals follows with 13,000 units (10.2%), ahead of Nature Made on 10,000 units (7.8%).
Volume is spread across 9 brands, with the top three holding 57.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.97 to $32.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Physician's CHOICE
1 ASIN in Top 10
39.1%
Units
50K
Revenue
$965.5K
Avg. price
$19.97
B0C21ZLQNC
$19.97·★4.4·19.3K revsPhysician's CHOICE Digestive Enzymes for Bloating & Digestion - Fast-Acting 16 Enzyme Formula with Organic Prebiotics & Probiotics for Gut & Digestive Health - Meal Time Discomfort Relief - 60 CT
Units sold50K
Dr. Berg Nutritionals
2 ASINs in Top 10
10.2%
Units
13K
Revenue
$416.6K
Avg. price
$32.47
B0DCKPRX8C
$26.99·★4.7·1.6K revsDr. Berg TUDCA Supplement (Tauroursodeoxycholic Acid) - Powerful Formula for Liver Health, Bile Flow, Gallbladder Support, and Digestive Health* - 30 Capsules
Units sold7KB00HSC5IR8
$37.95·★4.4·13.5K revsDr. Berg Gallbladder Formula Extra Strength - with Ox Bile Powder and Conjugated Bile Acid - Digestive Enzymes Proprietary Blend - Full 45-Day Supply - 90 Vegetable Capsules
Units sold6K
Nature Made
1 ASIN in Top 10
7.8%
Units
10K
Revenue
$225.1K
Avg. price
$24.97
B008I2JVB6
$24.97·★4.6·5.8K revsNature Made CholestOff Plus, 100 Softgels | Dietary Supplement for Heart Health Support, 25 Day Supply
Units sold10K
Trending Ox Bile Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00HSC5IR8 booked 6K units at $37.95, with ▲ 0.0% MoM change. On the growth side, B0FXP6SSJJ leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0BS1D1Y7Y close behind at ▲ 66.7% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00HSC5IR8
Dr. Berg Gallbladder Formula Extra Strength - with Ox Bile Powder and Conjugated Bile Acid - Digestive Enzymes Proprietary Blend - Full 45-Day Supply - 90 Vegetable Capsules
Price
$37.95
Rating
4.4
Reviews
13.5K
Latest month sales
B0FXP6SSJJ
NOW Supplements, Super Enzymes, Formulated with Bromelain, Ox Bile, Pancreatin and Papain, Super Enzymes, 60 Capsules
Price
$12.23
Rating
4.5
Reviews
45
Latest month sales
B0BS1D1Y7Y
Grass-Fed Ox Bile 1000mg Extract - Digestive Enzymes Support - Ox Bile Salts for No Gallbladder - Supplements with Black Pepper - Supports Digestive Health - Bovine Salts Supplement - 180 Count
Unlock to view ASIN details and product titles
Price
$36.99
Rating
4.5
Reviews
517
Latest month sales
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