Nattokinase Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nattokinase sales on Amazon US totaled 90,600 units in July 2026 (▲ 5.5% vs. the prior month), generating an estimated $2,656,497 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.7% of unit volume and 51.7% of revenue, while a typical listing is priced at $36.33. The keyword itself pulled 178,600 Amazon queries over the same period (▲ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the nattokinase Top 50 moved 792,250 units and $22,907,497 in cumulative sales — an average of 66,021 units and $1,908,958 per month. Monthly throughput topped out at 90,600 units in July 2026 and dipped to 48,500 in May 2026, leaving the latest reading 69.5% higher than August 2025.
Nattokinase Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
90.6K
▲ 5.5% MoM
Monthly Revenue 2026/07
$2.7M
▲ 5.9% MoM
Top 10 Market Share 2026/07
60.7%
Nattokinase Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nattokinase listing on Amazon US in July 2026 is ASIN B09LRLLGCZ (Brand: Nutricost), which sold 10,000 units at $14.95 apiece — equal to 11.0% of every unit tracked in this report.
The Top 10 ASINs account for 55,000 units and $1,372,930 in July 2026 — 60.7% of unit volume and 51.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nattokinase' on Amazon
July 2026
Is 60.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09LRLLGCZ
Nutricost Nattokinase 2,000FU, 120 Capsules, Gluten Free, GMO-Free | Vegetarian Friendly
10K
▲ 11.1%vs. prior month
$149.5K
latest month
12-month trend
B0B6CQ9ZVJ
Nattokinase 2,000 FU, Cardiovascular + Blood Pressure Support, 120 Capsules | Blood Flow + Circulation Support, Fibrinolytic Enzyme, Nattokinase Supplement, Two Capsules for 4000 FU, Third-Party Tested
10K
▲ 0.0%vs. prior month
$199.5K
latest month
12-month trend
B0CKZL4CXM
Luma Nutrition Nattokinase Supplement 4000 FU Per Serving - 60 Capsules
8K
▲ 0.0%vs. prior month
$159.9K
latest month
12-month trend
B0G2N6TFRD
Micro Ingredients Nattokinase 10,000 FU Per Serving, 240 Veggie Capsules | Natural Natto Extract with CoQ10, Turmeric, Aged Garlic & Pine Bark Extract. Non-GMO, Gluten Free.
6K
▲ 200.0%vs. prior month
$179.9K
latest month
12-month trend
B0051M9DKU
Doctor's BEST Nattokinase 2000 FU Supplement for Men & Women - Supports Blood Flow, Heart Health, & Healthy Circulation, Nattokinase Enzyme Sourced from Japanese Natto, Capsule Form - 270 Veg Caps | Supports Blood Flow, Heart Health, & Healthy Circulation, Nattokinase Enzyme Sourced from Japanese Natto, Capsule Form
5K
▲ 0.0%vs. prior month
$166.4K
latest month
12-month trend
B0F5MHP4Q8
Micro Ingredients Nattokinase 240 Softgels, 200mg (4,000 FU) Per Serving | 7-in-1 Nattokinase Supplement with CoQ10, Bromelain, Turmeric, Ginger, Olive Leaf, & White Willow Bark | Non-GMO
4K
▲ 100.0%vs. prior month
$109.1K
latest month
12-month trend
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Best Nattokinase Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Double Wood Supplements is the best-performing nattokinase brand in July 2026, moving 13,000 units across 2 ASINs for 23.6% of Top 10 volume. Nutricost follows with 10,000 units (18.2%), ahead of Micro Ingredients on 10,000 units (18.2%).
With 7 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.95 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Double Wood Supplements
2 ASINs in Top 10
23.6%
Units
13K
Revenue
$304.4K
Avg. price
$23.45
B0B6CQ9ZVJ
$16.95·★4.6·3.6K revsNattokinase 2,000 FU, Cardiovascular + Blood Pressure Support, 120 Capsules | Blood Flow + Circulation Support, Fibrinolytic Enzyme, Nattokinase Supplement, Two Capsules for 4000 FU, Third-Party Tested
Units sold10KB0FK6YGMYT
$29.95·★4.6·3.6K revsNattokinase 2,000 FU, Cardiovascular + Blood Pressure Support, 240 Capsules | Blood Flow + Circulation Support, Fibrinolytic Enzyme, Nattokinase Supplement, Two Capsules for 4000 FU, Third-Party Tested
Units sold3K
Nutricost
1 ASIN in Top 10
18.2%
Units
10K
Revenue
$149.5K
Avg. price
$14.95
B09LRLLGCZ
$14.95·★4.7·2.6K revsNutricost Nattokinase 2,000FU, 120 Capsules, Gluten Free, GMO-Free | Vegetarian Friendly
Units sold10K
Micro Ingredients
2 ASINs in Top 10
18.2%
Units
10K
Revenue
$289K
Avg. price
$29.99
B0G2N6TFRD
$29.99·★4.4·255 revsMicro Ingredients Nattokinase 10,000 FU Per Serving, 240 Veggie Capsules | Natural Natto Extract with CoQ10, Turmeric, Aged Garlic & Pine Bark Extract. Non-GMO, Gluten Free.
Units sold6KB0F5MHP4Q8
$29.99·★4.6·599 revsMicro Ingredients Nattokinase 240 Softgels, 200mg (4,000 FU) Per Serving | 7-in-1 Nattokinase Supplement with CoQ10, Bromelain, Turmeric, Ginger, Olive Leaf, & White Willow Bark | Non-GMO
Units sold4K
Trending Nattokinase Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00FKT9XTU booked 3K units at $49.99, with ▲ 50.0% MoM change. On the growth side, B0G2N6TFRD leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B0F5MHP4Q8 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00FKT9XTU
Arthur Andrew Medical, Nattovena, Pure Nattokinase 4000 FU, 180 Capsules | Double Strength Pure Nattokinase 4000 FU. Cardiovascular Support, & Healthy Blood Viscosity. Soy Free, Non-GMO, Vegan
Price
$49.99
Rating
4.7
Reviews
950
Latest month sales
B0G2N6TFRD
Micro Ingredients Nattokinase 10,000 FU Per Serving, 240 Veggie Capsules | Natural Natto Extract with CoQ10, Turmeric, Aged Garlic & Pine Bark Extract. Non-GMO, Gluten Free.
Price
$29.99
Rating
4.4
Reviews
255
Latest month sales
B0F5MHP4Q8
Micro Ingredients Nattokinase 240 Softgels, 200mg (4,000 FU) Per Serving | 7-in-1 Nattokinase Supplement with CoQ10, Bromelain, Turmeric, Ginger, Olive Leaf, & White Willow Bark | Non-GMO
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.6
Reviews
599
Latest month sales
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