Overnight Blowout Rods Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Overnight Blowout Rods sales on Amazon US totaled 80,950 units in July 2026 (▲ 0.9% vs. the prior month), generating an estimated $966,158 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.9% of unit volume and 58.0% of revenue, while a typical listing is priced at $15.05. The keyword itself pulled 46,994 Amazon queries over the same period (▲ 48.6% MoM).
Zooming out to the 12-month window ending July 2026, the overnight blowout rods Top 50 moved 1,067,900 units and $13,115,630 in cumulative sales — an average of 88,992 units and $1,092,969 per month. Monthly throughput topped out at 142,700 units in December 2025 and dipped to 53,950 in May 2026, leaving the latest reading 17.8% higher than August 2025.
Overnight Blowout Rods Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
81K
▲ 0.9% MoM
Monthly Revenue 2026/07
$966.2K
▼ 0.3% MoM
Top 10 Market Share 2026/07
67.9%
Overnight Blowout Rods Market Share & Sales Concentration on Amazon US — July 2026
The most-sold overnight blowout rods listing on Amazon US in July 2026 is ASIN B09S4PVZ81 (Brand: Kitsch), which sold 10,000 units at $13.14 apiece — equal to 12.4% of every unit tracked in this report.
The Top 10 ASINs account for 55,000 units and $560,210 in July 2026 — 67.9% of unit volume and 58.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Overnight Blowout Rods' on Amazon
July 2026
Is 67.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09S4PVZ81
Kitsch Satin Heatless Curls Overnight Set - Sunset Tie Dye | No Heat Damage Overnight Curls | Comfortable Frizz Free Hair Curlers To Sleep In with 34" Hair Waver & 2 Satin Scrunchies
10K
▲ 0.0%vs. prior month
$138.5K
latest month
12-month trend
B0CZKYKT3V
4 Sizes Self-Grip Hair Rollers Set for Long, Short Hair and Bangs - 50 Pcs with Clips (25mm, 36mm, 48mm, 60mm), Pink
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B07W6RLZD4
Kitsch Ceramic Hair Rollers for Women - Black, 8 Count (Pack of 1) | Self-Grip Hair Curlers for Heatless Overnight Curls, Frizz-Free Hair Roller, Volumizing Large Rollers for All Hair Types
8K
▲ 14.3%vs. prior month
$99.6K
latest month
12-month trend
B0F4KNXT52
Heatless Curls Overnight Hair Care Set - Jumbo Velvet Hair Curlers | No Heat Hair Rollers for Women, Comfortable Sleep-In Hair Rollers with Satin Scarf, No Heat Damage Curling Rods for All Hair
6K
▲ 0.0%vs. prior month
$51.8K
latest month
12-month trend
B002R72N36
Conair Self-Grip Hair Rollers, Velcro, 5 Sizes, 31 Count, Multicolor | Rollers for heatless curls overnight or during the day, for wet or dry hair on all lengths, zippered storage case
6K
▲ 20.0%vs. prior month
$37.7K
latest month
12-month trend
B0182XCOGE
Tifara Beauty Salon Heatless Flexible Hair Rollers Curlers 42-pack 7" Soft Foam Flexi Twist Curling Rods for Short Long Hair
4K
▲ 33.3%vs. prior month
$40K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Overnight Blowout Rods Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing overnight blowout rods brand in July 2026, moving 18,000 units across 2 ASINs for 32.7% of Top 10 volume. obeoby follows with 10,000 units (18.2%), ahead of Conair on 8,000 units (14.5%).
With 8 brands splitting the Top 10 and 65.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.89 to $13.57, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
2 ASINs in Top 10
32.7%
Units
18K
Revenue
$238.1K
Avg. price
$13.57
B09S4PVZ81
$13.14·★4.2·30.7K revsKitsch Satin Heatless Curls Overnight Set - Sunset Tie Dye | No Heat Damage Overnight Curls | Comfortable Frizz Free Hair Curlers To Sleep In with 34" Hair Waver & 2 Satin Scrunchies
Units sold10KB07W6RLZD4
$13.99·★4.0·8.2K revsKitsch Ceramic Hair Rollers for Women - Black, 8 Count (Pack of 1) | Self-Grip Hair Curlers for Heatless Overnight Curls, Frizz-Free Hair Roller, Volumizing Large Rollers for All Hair Types
Units sold8K
obeoby
1 ASIN in Top 10
18.2%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B0CZKYKT3V
$9.99·★4.3·2.6K revs4 Sizes Self-Grip Hair Rollers Set for Long, Short Hair and Bangs - 50 Pcs with Clips (25mm, 36mm, 48mm, 60mm), Pink
Units sold10K
Conair
2 ASINs in Top 10
14.5%
Units
8K
Revenue
$48.3K
Avg. price
$5.89
B002R72N36
$6.29·★4.2·19.2K revsConair Self-Grip Hair Rollers, Velcro, 5 Sizes, 31 Count, Multicolor | Rollers for heatless curls overnight or during the day, for wet or dry hair on all lengths, zippered storage case
Units sold6KB001KYS930
$5.49·★4.2·12.9K revsConair Hair Rollers for Heatless Curls Overnight, Snap Closures, 48 Count | 4 sizes and assorted colors of foam curlers, rollers come complete with a clear storage case for organization and protection
Units sold2K
Trending Overnight Blowout Rods Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D8STFW2T booked 3K units at $14.99, with ▲ 50.0% MoM change. On the growth side, B0GV3KXT3G leads positive momentum with ▲ 900.0% MoM growth on 500 units, with B0CYH4XXTV close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D8STFW2T
YANIBEST Heatless Hair Curler, No Heat Hair Curlers to Sleep in | Super Soft Ribbon Wrap for Long Hair, Overnight Heatless Curling Set with Scrunchies and Clip for All Hair Types
Price
$14.99
Rating
4.2
Reviews
2K
Latest month sales
B0GV3KXT3G
Heatless Hair Curlers with Satin Sleep Bonnet Set, No Heat Damage | 2 Satin Scrunchies, Comfortable Curlers to Sleep In for Frizz-Free, No Heat Hair Curler Set Suitable for Long Hair
Price
$19.99
Rating
4.2
Reviews
24
Latest month sales
B0CYH4XXTV
Luckybear Jumbo Heatless Hair Curler, 3pcs Pink Satin Flexi Rods - Heatless Curls, Soft Velvet Overnight Sleeping Curls Styling Tools for All Hair Types
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.0
Reviews
1.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this overnight blowout rods report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card