Oven Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oven sales on Amazon US totaled 68,400 units in July 2026 (▼ 42.7% vs. the prior month), generating an estimated $9,649,837 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.2% of unit volume and 66.2% of revenue, while a typical listing is priced at $247.10. The keyword itself pulled 15,853 Amazon queries over the same period (▼ 24.6% MoM).
Zooming out to the 12-month window ending July 2026, the oven Top 50 moved 1,033,600 units and $151,188,396 in cumulative sales — an average of 86,133 units and $12,599,033 per month. Monthly throughput topped out at 165,750 units in November 2025 and dipped to 38,550 in May 2026, leaving the latest reading 9.5% higher than August 2025.
Oven Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
68.4K
▼ 42.7% MoM
Monthly Revenue 2026/07
$9.6M
▼ 48.2% MoM
Top 10 Market Share 2026/07
70.2%
Oven Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oven listing on Amazon US in July 2026 is ASIN B0D1CXL52G (Brand: Ninja), which sold 8,000 units at $247.99 apiece — equal to 11.7% of every unit tracked in this report.
The Top 10 ASINs account for 48,000 units and $6,384,850 in July 2026 — 70.2% of unit volume and 66.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oven' on Amazon
July 2026
Is 70.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0D1CXL52G
Ninja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
8K
▼ 11.1%vs. prior month
$1.4M
latest month
12-month trend
B09B7SB46R
Emeril Lagasse 26QT French Door Multi-Function Air Fryer Toaster Oven | 26QT air fryer oven with French doors, 24 cooking functions, dual-speed fan and rotisserie for easy family meals.
8K
▼ 20.0%vs. prior month
$1.4M
latest month
12-month trend
B0CKLXZRMC
BLACK+DECKER 4-Slice Air Fry Toaster Oven, 5-in-1 Countertop Oven | Air fry, bake, broil, toast and keep warm with EvenToast technology and room for a 9-inch pizza.
6K
▼ 40.0%vs. prior month
$368K
latest month
12-month trend
B09HSWBTN4
Cuisinart Air Fryer Toaster Oven, 1800W, 8-in-1 with Air Fry, Convection, Broil & Warm, 0.6 Cubic Feet, 60-Minute Timer, TOA-70NAS, Stainless Steel
6K
▼ 40.0%vs. prior month
$993.8K
latest month
12-month trend
B00GGFHH4U
BLACK+DECKER TO1313SBD Toaster Oven, 15.47 Inch, Silver | Compact convection oven fits a 9-inch pizza with timer, stay-on function and removable crumb tray.
5K
▲ 25.0%vs. prior month
$299.9K
latest month
12-month trend
B08DL8WH9V
CHEFMAN Multifunctional Digital Air Fryer+ Rotisserie, Dehydrator, Convection Oven, 17 Touch Screen Presets Fry, Roast, Dehydrate, Bake, XL 10L Family Size, Auto Shutoff, Large Easy-View Window, Black
5K
▼ 50.0%vs. prior month
$432.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Oven Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BLACK+DECKER is the best-performing oven brand in July 2026, moving 14,000 units across 3 ASINs for 29.2% of Top 10 volume. Ninja follows with 8,000 units (16.7%), ahead of Emeril on 8,000 units (16.7%).
With 6 brands splitting the Top 10 and 62.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $64.99 to $247.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BLACK+DECKER
3 ASINs in Top 10
29.2%
Units
14K
Revenue
$900.3K
Avg. price
$64.99
B0CKLXZRMC
$54.99·★4.1·6.8K revsBLACK+DECKER 4-Slice Air Fry Toaster Oven, 5-in-1 Countertop Oven | Air fry, bake, broil, toast and keep warm with EvenToast technology and room for a 9-inch pizza.
Units sold6KB00GGFHH4U
$59.99·★4.3·22.3K revsBLACK+DECKER TO1313SBD Toaster Oven, 15.47 Inch, Silver | Compact convection oven fits a 9-inch pizza with timer, stay-on function and removable crumb tray.
Units sold5KB0B4T992R8
$79.99·★4.2·1.7K revsBLACK+DECKER 6-Slice Air Fry Toaster Oven, 5-in-1 Countertop Oven | Large toaster oven with air fry, EvenToast technology and room for six slices or a 12-inch pizza.
Units sold3K
Ninja
1 ASIN in Top 10
16.7%
Units
8K
Revenue
$1.4M
Avg. price
$247.99
B0D1CXL52G
$247.99·★4.3·1.9K revsNinja Flip Toaster Oven & Air Fryer, 8-in-1, Stainless Steel, SP151 | Air fry, bake, broil, toast, bagel, dehydrate, reheat, 1800W, Flip up & away, XL capacity
Units sold8K
Emeril
1 ASIN in Top 10
16.7%
Units
8K
Revenue
$1.4M
Avg. price
$179.99
B09B7SB46R
$179.99·★4.3·17.6K revsEmeril Lagasse 26QT French Door Multi-Function Air Fryer Toaster Oven | 26QT air fryer oven with French doors, 24 cooking functions, dual-speed fan and rotisserie for easy family meals.
Units sold8K
Trending Oven Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0B4T992R8 booked 3K units at $79.99, with ▲ 50.0% MoM change. On the growth side, B08CW95ZFR leads positive momentum with ▲ 122.2% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B4T992R8
BLACK+DECKER 6-Slice Air Fry Toaster Oven, 5-in-1 Countertop Oven | Large toaster oven with air fry, EvenToast technology and room for six slices or a 12-inch pizza.
Price
$79.99
Rating
4.2
Reviews
1.7K
Latest month sales
B006CVVA7I
Breville BOV450XL Mini Smart Oven, Brushed Stainless Steel | Evenly bake, toast, broil and more with this versatile, space-saving countertop oven and toaster with 8 cooking functions
Price
$159.95
Rating
4.4
Reviews
9.2K
Latest month sales
B08CW95ZFR
Hamilton Beach 4 Slice Countertop Air Fryer Toaster Oven Combo | Air Fry, Bake, Broil, Toast | 30 Minute Timer | Automatic Shut Off | 200 to 450ºF Adjustable Temp | Stainless Steel | 31403J
Unlock to view ASIN details and product titles
Price
$59.95
Rating
4.1
Reviews
4.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this oven report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card