Outdoor Umbrellas For Patio Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Outdoor Umbrellas For Patio sales on Amazon US totaled 55,900 units in July 2026 (▼ 29.4% vs. the prior month), generating an estimated $3,038,210 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.1% of unit volume and 45.8% of revenue, while a typical listing is priced at $61.20. The keyword itself pulled 10,414 Amazon queries over the same period (▼ 48.2% MoM).
Zooming out to the 12-month window ending July 2026, the outdoor umbrellas for patio Top 50 moved 310,850 units and $17,228,483 in cumulative sales — an average of 25,904 units and $1,435,707 per month. Monthly throughput topped out at 79,150 units in June 2026 and dipped to 3,450 in January 2026, leaving the latest reading 132.9% higher than August 2025.
Outdoor Umbrellas For Patio Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
55.9K
▼ 29.4% MoM
Monthly Revenue 2026/07
$3M
▼ 33.8% MoM
Top 10 Market Share 2026/07
50.1%
Outdoor Umbrellas For Patio Market Share & Sales Concentration on Amazon US — July 2026
The most-sold outdoor umbrellas for patio listing on Amazon US in July 2026 is ASIN B07B4XZK72 (Brand: Blissun), which sold 8,000 units at $39.89 apiece — equal to 14.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $1,391,560 in July 2026 — 50.1% of unit volume and 45.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Outdoor Umbrellas For Patio' on Amazon
July 2026
Is 50.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07B4XZK72
Blissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
8K
▼ 20.0%vs. prior month
$320.4K
latest month
12-month trend
B08GVQ8G35
Best Choice Products 123lb Capacity Fillable Mobile Umbrella Base Heavy Duty Market Stand for Patio, Deck, Poolside w/ 4 Wheels, 2 Locks, 2 Knobs, Wind-Resistant Design - Black
4K
▲ 0.0%vs. prior month
$280K
latest month
12-month trend
B0BNKW9YWJ
AMMSUN 8 Feet Large Beach Umbrella with Sand Anchor Heavy Duty High Wind Portable Outdoor Umbrellas UV 50+ Protection Air Vent Tilt Patio Garden Pool
4K
▲ 0.0%vs. prior month
$226.9K
latest month
12-month trend
B07F96S1K7
BACKYARD EXPRESSIONS PATIO · HOME · GARDEN 911554 21 Pound Umbrella Base, Bronze
2K
▼ 66.7%vs. prior month
$73.4K
latest month
12-month trend
B005PBMLQK
Wondershade Ultimate Portable Sun Shade Umbrella – Lightweight Adjustable Outdoor Patio & Beach Umbrella with Tripod Base (Blue)
2K
▲ 0.0%vs. prior month
$120K
latest month
12-month trend
B0834R49QS
Blissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
2K
▼ 33.3%vs. prior month
$95K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Outdoor Umbrellas For Patio Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Blissun is the best-performing outdoor umbrellas for patio brand in July 2026, moving 10,000 units across 2 ASINs for 35.7% of Top 10 volume. AMMSUN follows with 5,000 units (17.9%), ahead of Best Choice Products on 4,000 units (14.3%).
With 7 brands splitting the Top 10 and 67.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $44.94 to $69.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Blissun
2 ASINs in Top 10
35.7%
Units
10K
Revenue
$415.4K
Avg. price
$44.94
B07B4XZK72
$39.89·★4.4·39K revsBlissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
Units sold8KB0834R49QS
$49.99·★4.4·39K revsBlissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
Units sold2K
AMMSUN
2 ASINs in Top 10
17.9%
Units
5K
Revenue
$282.1K
Avg. price
$56.19
B0BNKW9YWJ
$60.95·★4.3·2.2K revsAMMSUN 8 Feet Large Beach Umbrella with Sand Anchor Heavy Duty High Wind Portable Outdoor Umbrellas UV 50+ Protection Air Vent Tilt Patio Garden Pool
Units sold4KB0BNM6QBDG
$51.43·★4.5·977 revsAMMSUN Shade Umbrella, Premium Portable Umbrella with Stand, 6.5ft Lightweight Free Standing Canopy for Sporting Games, Adjustable Instant Sun Protection and Easy to Carry, Navy Blue
Units sold1K
Best Choice Products
1 ASIN in Top 10
14.3%
Units
4K
Revenue
$280K
Avg. price
$69.99
B08GVQ8G35
$69.99·★4.6·6.9K revsBest Choice Products 123lb Capacity Fillable Mobile Umbrella Base Heavy Duty Market Stand for Patio, Deck, Poolside w/ 4 Wheels, 2 Locks, 2 Knobs, Wind-Resistant Design - Black
Units sold4K
Trending Outdoor Umbrellas For Patio Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BNM6QBDG booked 1K units at $51.43, with ▼ 50.0% MoM change. On the growth side, B0G2BK9CN5 leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0G1T13DZ7 close behind at ▲ 80.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BNM6QBDG
AMMSUN Shade Umbrella, Premium Portable Umbrella with Stand, 6.5ft Lightweight Free Standing Canopy for Sporting Games, Adjustable Instant Sun Protection and Easy to Carry, Navy Blue
Price
$51.43
Rating
4.5
Reviews
977
Latest month sales
B0G2BK9CN5
9FT Solar-Powered LED Patio Umbrella with Tilt Crank,Outdoor Market Umbrella with 32 Lights,Sunshade for Deck, Garden and Pool
Price
$53.99
Rating
4.2
Reviews
175
Latest month sales
B0G1T13DZ7
JEAREY 7.5 ft Outdoor Patio Umbrella, Table Umbrella, Navy | 6 Sturdy Ribs, Tilt & Crank lift, Vented Canopy, Ideal for Garden, Deck, Backyard, Pool & Beach
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.5
Reviews
2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this outdoor umbrellas for patio report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card