Outdoor Lights String Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Outdoor Lights String sales on Amazon US totaled 176,400 units in July 2026 (▼ 16.6% vs. the prior month), generating an estimated $4,350,992 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.5% of unit volume and 43.3% of revenue, while a typical listing is priced at $26.68. The keyword itself pulled 23,620 Amazon queries over the same period (▼ 1.6% MoM).
Zooming out to the 12-month window ending July 2026, the outdoor lights string Top 50 moved 1,533,000 units and $37,177,986 in cumulative sales — an average of 127,750 units and $3,098,166 per month. Monthly throughput topped out at 211,500 units in June 2026 and dipped to 54,000 in February 2026, leaving the latest reading 34.7% higher than August 2025.
Outdoor Lights String Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
176.4K
▼ 16.6% MoM
Monthly Revenue 2026/07
$4.4M
▼ 20.5% MoM
Top 10 Market Share 2026/07
46.5%
Outdoor Lights String Market Share & Sales Concentration on Amazon US — July 2026
The most-sold outdoor lights string listing on Amazon US in July 2026 is ASIN B0C68DRR9P (Brand: addlon), which sold 10,000 units at $17.99 apiece — equal to 5.7% of every unit tracked in this report.
The Top 10 ASINs account for 82,000 units and $1,882,770 in July 2026 — 46.5% of unit volume and 43.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Outdoor Lights String' on Amazon
July 2026
Is 46.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C68DRR9P
addlon 52FT(48+4) Solar String Lights Outdoor, Waterproof Dimmable 16+1 LED | Patio Lights with Remote & USB Charging, Timer, 3 Light Modes, Shatterproof, Solar Lights Outdoor for Camping Backyard Garden
10K
▲ 11.1%vs. prior month
$190.5K
latest month
12-month trend
B0G6YJZ3VK
50ft Solar Powered Lights Outdoor - Waterproof String Light Outside Patio | Yard Garden Fence Backyard Deck Porch Balcony Patios Camping Battery Operated Lighting Hanging with LED Edison Bulbs S14
10K
▲ 0.0%vs. prior month
$150.6K
latest month
12-month trend
B0FPWD3R4H
100FT Solar String Lights Outdoor Waterproof with Remote & Timer, LED Shatterproof ST38 Bulbs, USB & Solar Powered Patio Lights for Backyard, Porch, Garden, Wedding Decor, Dusk to Dawn Lighting
9K
▲ 80.0%vs. prior month
$257.8K
latest month
12-month trend
B0D5HTW1NB
OGERY Camping String Lights 4 in 1, 32.8FT Quick Storage 8 Modes Protable | Rechargeable Fairy Tent Lights String, Hanging Lantern LED Lamp for Outdoor Indoor Patio Awning Decor Camping Essentials
9K
▼ 10.0%vs. prior month
$153.7K
latest month
12-month trend
B0CNTDGP5N
addlon 100FT Outdoor String Lights ST38 LED with Remote Waterproof Dimmable | Shatterproof Replaceable Bulbs, Connectable Hanging Strand for Porch Backyard Patio Garden Deck Outside, Timer,3 Modes
8K
▼ 20.0%vs. prior month
$193K
latest month
12-month trend
B0FYPGR48K
Brightown 52FT Solar String Lights Outdoor Waterproof, Up to 26Hrs Runtime | 15+1 LED Bulbs, USB & Solar Powered, Remote Control & Dimmable Timer, Ideal for Backyard, Garden, Camping & Christmas Decor
8K
▼ 20.0%vs. prior month
$156.2K
latest month
12-month trend
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Best Outdoor Lights String Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
addlon is the best-performing outdoor lights string brand in July 2026, moving 25,000 units across 3 ASINs for 30.5% of Top 10 volume. Brightown follows with 15,000 units (18.3%), ahead of VGUXG on 10,000 units (12.2%).
With 7 brands splitting the Top 10 and 61.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.63 to $19.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
addlon
3 ASINs in Top 10
30.5%
Units
25K
Revenue
$524.2K
Avg. price
$19.66
B0C68DRR9P
$17.99·★4.2·11.8K revsaddlon 52FT(48+4) Solar String Lights Outdoor, Waterproof Dimmable 16+1 LED | Patio Lights with Remote & USB Charging, Timer, 3 Light Modes, Shatterproof, Solar Lights Outdoor for Camping Backyard Garden
Units sold10KB0CNTDGP5N
$22.99·★4.5·3.4K revsaddlon 100FT Outdoor String Lights ST38 LED with Remote Waterproof Dimmable | Shatterproof Replaceable Bulbs, Connectable Hanging Strand for Porch Backyard Patio Garden Deck Outside, Timer,3 Modes
Units sold8KB0BKFR84TK
$17.99·★4.3·6.3K revsaddlon 54FT(48+6) Solar String Lights Outdoor, Last 20+ Hrs, USB Charging | IP65 Waterproof. Dimmable Timer via Remote. Memory, 3 Modes, 2700K Warm White. Easy Install for Patio, Backyard, Porch.
Units sold7K
Brightown
2 ASINs in Top 10
18.3%
Units
15K
Revenue
$261K
Avg. price
$16.88
B0FYPGR48K
$17.99·★4.3·2.6K revsBrightown 52FT Solar String Lights Outdoor Waterproof, Up to 26Hrs Runtime | 15+1 LED Bulbs, USB & Solar Powered, Remote Control & Dimmable Timer, Ideal for Backyard, Garden, Camping & Christmas Decor
Units sold8KB00RQHBZVS
$15.78·★4.5·57.4K revsBrightown Outdoor String Lights, 29FT G40 LED IP65 Waterproof Patio Lights | 12 Shatterproof Edison Bulbs, Plug-In, Dimmable, Connectable, Hanging Light for Backyard Porch Party Decor, Warm White
Units sold7K
VGUXG
1 ASIN in Top 10
12.2%
Units
10K
Revenue
$150.6K
Avg. price
$12.63
B0G6YJZ3VK
$12.63·★4.3·1.5K revs50ft Solar Powered Lights Outdoor - Waterproof String Light Outside Patio | Yard Garden Fence Backyard Deck Porch Balcony Patios Camping Battery Operated Lighting Hanging with LED Edison Bulbs S14
Units sold10K
Trending Outdoor Lights String Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FPWD3R4H booked 9K units at $29.99, with ▲ 80.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FPWD3R4H
100FT Solar String Lights Outdoor Waterproof with Remote & Timer, LED Shatterproof ST38 Bulbs, USB & Solar Powered Patio Lights for Backyard, Porch, Garden, Wedding Decor, Dusk to Dawn Lighting
Price
$29.99
Rating
4.2
Reviews
1.2K
Latest month sales
B00RQHBZVS
Brightown Outdoor String Lights, 29FT G40 LED IP65 Waterproof Patio Lights | 12 Shatterproof Edison Bulbs, Plug-In, Dimmable, Connectable, Hanging Light for Backyard Porch Party Decor, Warm White
Price
$15.78
Rating
4.5
Reviews
57.4K
Latest month sales
B0B4NT4J28
Brightever 100FT Outdoor String Lights 52 Bulbs, Waterproof Patio Lights | 2 Spare ST38 Edison Bulbs Dimmable, Connectable Plug-in LED Outdoor Lighting for Porch, Garden, Backyard, Balcony, 2700K
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.5
Reviews
10K
Latest month sales
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