Orzo Pasta Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Orzo Pasta sales on Amazon US totaled 254,000 units in July 2026 (▲ 1.6% vs. the prior month), generating an estimated $1,209,900 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.9% of unit volume and 47.9% of revenue, while a typical listing is priced at $6.44. The keyword itself pulled 25,946 Amazon queries over the same period (▲ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the orzo pasta Top 50 moved 2,766,500 units and $11,323,001 in cumulative sales — an average of 230,542 units and $943,583 per month. Monthly throughput topped out at 265,800 units in April 2026 and dipped to 158,100 in May 2026, leaving the latest reading 31.5% higher than August 2025.
Orzo Pasta Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
254K
▲ 1.6% MoM
Monthly Revenue 2026/07
$1.2M
▲ 0.7% MoM
Top 10 Market Share 2026/07
57.9%
Orzo Pasta Market Share & Sales Concentration on Amazon US — July 2026
The most-sold orzo pasta listing on Amazon US in July 2026 is ASIN B0FFTMB7WD (Brand: MOMOFUKU), which sold 30,000 units at $9.99 apiece — equal to 11.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 147,000 units and $579,310 in July 2026 — 57.9% of unit volume and 47.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Orzo Pasta' on Amazon
July 2026
Is 57.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FFTMB7WD
Momofuku Soy & Scallion Ramen Noodles by David Chang, 4 Pack of Restaurant Quality Instant Noodles Now with More Sauce & 10g of Protein
30K
▲ 0.0%vs. prior month
$281.4K
latest month
12-month trend
B000RLPJHQ
Barilla Rotini Pasta, Non-GMO Kosher Pasta, 16oz.
20K
▲ 0.0%vs. prior month
$36.8K
latest month
12-month trend
B074H51QBY
365 by Whole Foods Market, Organic Tomato Basil Pasta Sauce, 25 Ounce
20K
▲ 100.0%vs. prior month
$59.8K
latest month
12-month trend
B074H5ZHFH
365 by Whole Foods Market, Organic Penne Rigate, 16 Ounce
20K
▲ 0.0%vs. prior month
$39.4K
latest month
12-month trend
B001A5RQ9C
Barilla Protein+ (Plus) Penne Pasta, Plant Based Protein, 14.5oz (12PK)
10K
▲ 0.0%vs. prior month
$28.3K
latest month
12-month trend
B074H5BV1K
365 by Whole Foods Market, Organic Fusilli Pasta, 16 Ounce
10K
▲ 0.0%vs. prior month
$22.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Orzo Pasta Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing orzo pasta brand in July 2026, moving 70,000 units across 5 ASINs for 47.6% of Top 10 volume. Barilla follows with 38,000 units (25.9%), ahead of MOMOFUKU on 30,000 units (20.4%).
With 4 brands splitting the Top 10 and 93.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.20 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
5 ASINs in Top 10
47.6%
Units
70K
Revenue
$176.5K
Avg. price
$2.20
B074H51QBY
$1.55·★4.6·11.9K revs365 by Whole Foods Market, Organic Tomato Basil Pasta Sauce, 25 Ounce
Units sold20KB074H5ZHFH
$1.99·★4.8·8.8K revs365 by Whole Foods Market, Organic Penne Rigate, 16 Ounce
Units sold20KB074H5BV1K
$1.99·★4.8·6.5K revs365 by Whole Foods Market, Organic Fusilli Pasta, 16 Ounce
Units sold10KB074H67KS8
$1.99·★4.8·5.2K revs365 by Whole Foods Market, Organic Shells, 16 Ounce
Units sold10KB074JD6DJQ
$3.49·★4.7·4.1K revs365 by Whole Foods Market, Organic Orzo, 16 Ounce
Units sold10K
Barilla
3 ASINs in Top 10
25.9%
Units
38K
Revenue
$87.7K
Avg. price
$2.23
B000RLPJHQ
$1.84·★4.8·8.6K revsBarilla Rotini Pasta, Non-GMO Kosher Pasta, 16oz.
Units sold20KB001A5RQ9C
$2.00·★4.8·3.7K revsBarilla Protein+ (Plus) Penne Pasta, Plant Based Protein, 14.5oz (12PK)
Units sold10KB001A5RQ6K
$2.84·★4.8·2K revsBarilla Protein+ (Plus) Rotini Pasta, 14.5 Ounce - plant based - Made from Lentils, Chickpeas & Peas - Non-GMO, Kosher Certified
Units sold8K
MOMOFUKU
1 ASIN in Top 10
20.4%
Units
30K
Revenue
$281.4K
Avg. price
$9.99
B0FFTMB7WD
$9.99·★4.4·1.3K revsMomofuku Soy & Scallion Ramen Noodles by David Chang, 4 Pack of Restaurant Quality Instant Noodles Now with More Sauce & 10g of Protein
Units sold30K
Trending Orzo Pasta Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B001A5RQ6K booked 8K units at $2.84, with ▲ 60.0% MoM change. On the growth side, B074H51QBY leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B09L5S2NCK close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001A5RQ6K
Barilla Protein+ (Plus) Rotini Pasta, 14.5 Ounce - plant based - Made from Lentils, Chickpeas & Peas - Non-GMO, Kosher Certified
Price
$2.84
Rating
4.8
Reviews
2K
Latest month sales
B074H51QBY
365 by Whole Foods Market, Organic Tomato Basil Pasta Sauce, 25 Ounce
Price
$1.55
Rating
4.6
Reviews
11.9K
Latest month sales
B09L5S2NCK
Whole Foods Market, Organic Bucatini, 16 Ounce
Unlock to view ASIN details and product titles
Price
$3.49
Rating
4.6
Reviews
304
Latest month sales
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