Orville Redenbacher Popcorn Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Orville Redenbacher Popcorn sales on Amazon US totaled 206,900 units in July 2026 (▼ 6.0% vs. the prior month), generating an estimated $2,082,005 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.7% of unit volume and 44.6% of revenue, while a typical listing is priced at $12.91. The keyword itself pulled 22,632 Amazon queries over the same period (▲ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the orville redenbacher popcorn Top 50 moved 2,434,650 units and $26,520,143 in cumulative sales — an average of 202,888 units and $2,210,012 per month. Monthly throughput topped out at 266,900 units in December 2025 and dipped to 127,200 in May 2026, leaving the latest reading 18.6% higher than August 2025.
Orville Redenbacher Popcorn Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
206.9K
▼ 6.0% MoM
Monthly Revenue 2026/07
$2.1M
▼ 9.8% MoM
Top 10 Market Share 2026/07
51.7%
Orville Redenbacher Popcorn Market Share & Sales Concentration on Amazon US — July 2026
The most-sold orville redenbacher popcorn listing on Amazon US in July 2026 is ASIN B00819SSGK (Brand: Orville Redenbacher's), which sold 20,000 units at $13.28 apiece — equal to 9.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 107,000 units and $927,730 in July 2026 — 51.7% of unit volume and 44.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Orville Redenbacher Popcorn' on Amazon
July 2026
Is 51.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00819SSGK
Orville Redenbacher's Gourmet Popcorn Kernels, Original Yellow, 8 lb. | 4g fiber per serving; yellow kernels; use your hot air popper, stovetop popcorn maker, or popcorn machine; bulk pantry staple
20K
▲ 0.0%vs. prior month
$265.6K
latest month
12-month trend
B000RPYX4W
Orville Redenbacher's Gourmet Popcorn Kernels, Original Yellow, 30 oz. | 4g fiber per serving; yellow kernels; use your hot air popper, stovetop popcorn maker, or popcorn machine; bulk pantry staple
10K
▲ 0.0%vs. prior month
$74.9K
latest month
12-month trend
B00H727M6O
Kernel Season's Popcorn Seasoning Variety Pack, Mini Jars (Pack of 8) | Popcorn Seasoning, Mini Jars Variety Pack
10K
▲ 0.0%vs. prior month
$132.5K
latest month
12-month trend
B00I9VCF0U
Orville Redenbacher's Movie Theater Butter Microwave Popcorn, 3.29 Ounce Classic Bag, 24-Count | 3g fiber per serving; gluten-free; Movie Theater Butter flavor; made with 100% whole grain kernels; great for movie night
10K
▲ 11.1%vs. prior month
$126.1K
latest month
12-month trend
B071KTKFMD
Act II Xtreme Butter Microwave Popcorn, 2.75 oz., 12-ct Bags | 3g fiber per serving; gluten-free; Xtreme Butter flavor; made with 100% whole grain kernels; great for movie night
10K
▲ 0.0%vs. prior month
$53.7K
latest month
12-month trend
B07V9J62PT
365 by Whole Foods Market, Organic Yellow Popcorn Kernels, 28 Ounce
10K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
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Best Orville Redenbacher Popcorn Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orville Redenbacher's is the best-performing orville redenbacher popcorn brand in July 2026, moving 60,000 units across 5 ASINs for 56.1% of Top 10 volume. 365 by Whole Foods Market follows with 18,000 units (16.8%), ahead of Kernel Season's on 10,000 units (9.3%).
With 5 brands splitting the Top 10 and 82.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.58 to $13.85, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orville Redenbacher's
5 ASINs in Top 10
56.1%
Units
60K
Revenue
$623.2K
Avg. price
$10.26
B00819SSGK
$13.28·★4.7·76K revsOrville Redenbacher's Gourmet Popcorn Kernels, Original Yellow, 8 lb. | 4g fiber per serving; yellow kernels; use your hot air popper, stovetop popcorn maker, or popcorn machine; bulk pantry staple
Units sold20KB000RPYX4W
$7.49·★4.7·22.2K revsOrville Redenbacher's Gourmet Popcorn Kernels, Original Yellow, 30 oz. | 4g fiber per serving; yellow kernels; use your hot air popper, stovetop popcorn maker, or popcorn machine; bulk pantry staple
Units sold10KB00I9VCF0U
$12.92·★4.7·21.8K revsOrville Redenbacher's Movie Theater Butter Microwave Popcorn, 3.29 Ounce Classic Bag, 24-Count | 3g fiber per serving; gluten-free; Movie Theater Butter flavor; made with 100% whole grain kernels; great for movie night
Units sold10KB07WJLVK8G
$6.46·★4.6·5.8K revsOrville Redenbacher’s Popcorn Value Size, Ultimate Butter, 3.29 oz., 12-ct | 3g fiber per serving; Ultimate Butter flavor; made with 100% whole grain kernels; great for movie night & entertaining
Units sold10KB0098IOL2S
$11.16·★4.7·76K revsOrville Redenbacher's Gourmet Popcorn Kernels, Original Yellow, 4g Fiber Per Serving, Movie Night Supplies, 5 lb.
Units sold10K
365 by Whole Foods Market
2 ASINs in Top 10
16.8%
Units
18K
Revenue
$64.1K
Avg. price
$3.58
B07V9J62PT
$3.99·★4.6·2.9K revs365 by Whole Foods Market, Organic Yellow Popcorn Kernels, 28 Ounce
Units sold10KB08TQHVZCH
$3.18·★4.3·813 revs365 by Whole Foods Market, Organic Extra Virgin Olive Oil and Sea Salt Popcorn, 5 Ounce
Units sold8K
Kernel Season's
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$132.5K
Avg. price
$13.85
B00H727M6O
$13.85·★4.4·24.2K revsKernel Season's Popcorn Seasoning Variety Pack, Mini Jars (Pack of 8) | Popcorn Seasoning, Mini Jars Variety Pack
Units sold10K
Trending Orville Redenbacher Popcorn Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0098IOL2S booked 10K units at $11.16, with ▲ 42.9% MoM change. On the growth side, B09126PS6Y leads positive momentum with ▲ 25.0% MoM growth on 5K units, with B078JDZZTF close behind at ▲ 16.7% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0098IOL2S
Orville Redenbacher's Gourmet Popcorn Kernels, Original Yellow, 4g Fiber Per Serving, Movie Night Supplies, 5 lb.
Price
$11.16
Rating
4.7
Reviews
76K
Latest month sales
B09126PS6Y
LesserEvil Himalayan Pink Salt Organic Popcorn, Premium Quality, Minimally Processed, No Vegetable Oil, 4.6 Oz, (Pack of 3)
Price
$9.96
Rating
4.6
Reviews
3.6K
Latest month sales
B078JDZZTF
Orville Redenbacher’s Microwave Popcorn, Kettle Corn, 3.3 oz., 6-ct | 3g fiber per serving; Kettle Corn flavor; made with 100% whole grain kernels; great for movie night & entertaining
Unlock to view ASIN details and product titles
Price
$3.58
Rating
4.7
Reviews
3.5K
Latest month sales
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